Kevin Donlin is a copywriter and marketing advisor who has helped clients all over North America increase their sales by more than $1 million on multiple occasions with direct mail and online marketing. Join us as Kevin shares his latest tips and tactics to help grow insurance agency businesses with an emphasis on testing and direct response marketing. This episode is filled with golden nuggets that you will not want to miss.
- If your marketing is done right, it makes selling easy. Take 90 minutes of your day to focus on marketing.
- Send a thank you note. It makes you and what you’re selling tangible.
- Review your day. What did you learn what went well? What didn’t? What can you do better tomorrow?
- Direct Response Marketing – you want to get people to react, call, schedule an appointment, or request a quote.
- Use the words of the buyers, the words of the clients, the words of the market.
- Utilize an endorsement letter as peer-to-peer marketing strategy.
- Make your breakthrough by pulling ideas from other industries. Very few are.
About our Guest:
Kevin Donlin has been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in the beginning!
From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing.
Since 1998, he’s been a copywriter and marketing advisor for clients in North America, delivering sales gains of more than $1 million on multiple occasions with direct mail and online marketing.
He’s been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here.
He’s the author or co-author of 5 books on marketing, and he’s joining us today to share some of his latest tips and tactics to grow your insurance agency.
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Until next time, get out there and make a difference, be unstoppable, and leave no regrets!
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