Episode 267: Don’t Hide Behind The Shadows with Donna Serdula

Are you hiding behind your shadows? Today’s Mike features the incredible Donna Serdula, an authority in LinkedIn branding and business, who’s here to help you own and share your story purposefully.

Donna Serdula joins us to discuss the imperative of crafting your LinkedIn profile to truly reflect who you are and where you want to go. We’ll explore how to overcome imposter syndrome, the significance of sharing your personal story, and the must-have elements for an outstanding LinkedIn profile. Plus, Donna will share her invaluable tips on maintaining authenticity and making genuine connections that build trust in the business world.

And if you’re looking to elevate your LinkedIn game, Donna’s here to help you every step of the way with her website http://www.linkedin-makeover.com/, offering professional support and insights. So, stay tuned as we break down the art of transforming your online presence.

Get ready to step out of the shadows and into the spotlight – let’s dive in!

Highlights:

  • Control the narrative of your journey and how others perceive you.
  • Present your true self to build genuine connections and trust with your audience.
  • Utilize LinkedIn to position yourself as an industry expert through engaging content.
  • Recognize and embrace your strengths to overcome feelings of inadequacy.
  • Add personal touches to your LinkedIn profile, reflecting your personality and values.
  • Update your LinkedIn profile at least annually, with quarterly reviews for deeper adjustments.
  • Use this section for a compelling digital introduction highlighting identity, purpose, and impact.
  • Leverage video uploads and content creation tools to share your story effectively.
  • Engage team members as brand ambassadors, enhancing your company’s reach on LinkedIn.
  • Embrace AI strategically, maintaining a human touch and a clear vision in storytelling.

About Donna Serdula:

Her expertise in professional branding and her proven track record of helping individuals and companies tell their stories and elevate their brands, especially on platforms like LinkedIn, makes her insights invaluable for listeners seeking to enhance their online presence.

With her extensive experience and notable achievements, including features in prestigious publications and a substantial following on social media, Donna brings credibility and authority to any discussion on networking, branding, and leveraging LinkedIn for business success. Her topics of expertise, ranging from optimizing LinkedIn profiles to fostering strong relationships online and offline, resonate with the podcast’s audience of agency entrepreneurs striving for unstoppable growth.

It’s her Website, LinkedIn-Makeover.com, where she and her team of over 20 writers and coaches help people collide with opportunity and transform their lives via future-forward career branding. She has authored two editions of LinkedIn Profile Optimization FOR DUMMIES.

She has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.

Donna has more than 45K followers on LinkedIn and 48K on X, and she always shares her podcast interviews on all her social media channels.

Website: http://www.linkedin-makeover.com/

Linkedin: https://www.linkedin.com/in/todonna

Facebook: https://www.facebook.com/LinkedInMakeover/

IG: https://www.instagram.com/donnaserdula/

Twitter: https://twitter.com/donnaserdula

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

Episode 266: Never Lose Again – Part 2 – with Joey Coleman

Welcome back to part two of this insightful conversation with Joey Coleman!. If you thought part one was packed with wisdom, you’re in for even more eye-opening insights and if you missed part 1, be sure to listen to Episode 265!

Joey dives deeper into the high cost of losing employees, highlighting the necessity of hiring and retaining top talent for consistent deliverables. We’ll explore why leaders shouldn’t bear the entire burden of employee experience and how empowering others can lead to sustainable growth. Discover the crucial practice of leading by example through self-care and the important lesson that taking care of your team can yield remarkable ROI.

This episode also emphasizes the importance of empathy, particularly through reading fiction and nonfiction. Joey and Mike share strategies for adapting to changing workplace dynamics and understanding new employee expectations.

Highlights:

  • Leaders must adapt to changing environments, including new technologies and remote work, to ensure business survival.
  • High employee turnover can cost businesses between 100% to 300% of a departing employee’s annual salary.
  • An effective employee referral program can be a crucial strategy for acquiring top talent and reducing turnover.
  • Hiring individuals dedicated to improving employee experience can significantly reduce turnover and enhance team performance.
  • Treat employees as valuable assets, not just resources, to foster loyalty and high performance.
  • Leaders should empower others to manage employee experience rather than trying to handle all aspects themselves.
  • Fair and competitive compensation is essential for retaining high-performing team members and ensuring quick ROI.
  • Develop empathy by reading and understanding different perspectives, improving decision-making and relationships with employees and customers.

About Joey Coleman:

Joey Coleman helps companies keep their customers and employees. As an awardwinning speaker, he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool. His First 100 Days@ methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His two books have received critical acclaim and both were instant Wall Street Journal best sellers. Never Lose a Customer Again, offers strategies and tactics for turning one-time purchasers into lifelong customers and his newest book, Never Lose an Employee Again, details a framework companies around the world can use to reduce turnover and increase employee engagement. When not speaking to audiences around the globe (he’s spoken on all seven continents), Joey enjoys playing board games, building LEGO sets, and reading bedtime stories with his amazing wife and two young sons.

https://joeycoleman.com/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

Episode 265: Never Lose Again – Part 1 – with Joey Coleman

Have you ever wondered what truly makes a company stand out in the eyes of its customers *and* employees? Today we break down the art of never losing a customer or employee again with our extraordinary guest, Joey Coleman. Joey, an expert in creating unforgettable customer experiences, joins host Mike Stromsoe to unravel the secrets behind his 100-day plan from his groundbreaking book. We’ll explore real-life adventures, including a near-fatal bike ride down a volcano, and dive into Joey’s vault of resources designed to support long-term success in business and careers. Together, Mike and Joey uncover the importance of fostering an engaged culture, the evolving expectations of modern employees, and the crucial role of leadership in providing growth and mentorship.

Join us as we discuss transforming the traditional sales mentality, the value of earning trust through positive interactions, and the power of making things right when mistakes happen. So, gear up and get ready to transform your approach to customer and employee retention with invaluable strategies from Joey Coleman.

Don’t miss Part 2 of our conversation with Joey Coleman next week, more insights, actionable tips, and inspiring stories to come!

Highlights:

  • Create exceptional experiences in the first 100 days to foster long-term relationships.
  • Customer experience is proactive; service is reactive problem-solving when issues arise.
  • Treat potential customers like current ones to build trust and loyalty for future interactions.
  • Admit your errors, take responsibility, and strive to make things right to maintain credibility.
  • Design interactions that evoke positive emotions to make customers feel seen and valued.
  • Engage employees by prioritizing their personal and professional growth, fostering a supportive culture.
  • Discuss employees’ future roles to keep them motivated and aligned with company goals.
  • Regular, meaningful check-ins focus on human connections rather than mere procedural reviews.

About Joey Coleman:

Joey Coleman helps companies keep their customers and employees. As an awardwinning speaker, he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool. His First 100 Days@ methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His two books have received critical acclaim and both were instant Wall Street Journal best sellers. Never Lose a Customer Again, offers strategies and tactics for turning one-time purchasers into lifelong customers and his newest book, Never Lose an Employee Again, details a framework companies around the world can use to reduce turnover and increase employee engagement. When not speaking to audiences around the globe (he’s spoken on all seven continents), Joey enjoys playing board games, building LEGO sets, and reading bedtime stories with his amazing wife and two young sons.

https://joeycoleman.com/

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

Episode 264: Why You Should Launch YOUR Podcast

Sharing an arsenal of strategies to help you grow your business and create wealth, especially for financial agencies. Our host, Mike Stromsoe will dive into the importance of focus, discipline, and learning from others’ experiences to become massive implementers.

He is bringing you his 11 innovative ways to enhance communication and customer engagement through platforms like video, email, and optimized websites. Listen in for some practical marketing strategies, including eye-catching website banners, engaging text messages, and impactful social media campaigns.

We’ll share the exciting backstory of Rough Notes Magazine, reveal the upcoming AI portal, and highlight the power of creating “wow” packages for a lasting impression. Additionally, we’ll discuss the benefits of starting your own podcast and repurposing its content for various platforms.

Don’t miss out on the top email subject lines—email us to get the list!

Highlights:

  • The importance of communication and meeting clients where they are.
  • New strategies to reach 100% of the marketplace.
  • Emphasizes the importance of using phones for communication, not just email or snail mail.
  • Prioritize mobile-friendliness and banners on their website to improve online presence and reach potential clients
  • Discusses various marketing strategies for real estate agents, including networking and podcasting.
  • Rough Notes magazine has been around for 146 years, with a rich history in the life insurance industry.
  • Repurpose podcast content for various marketing channels.

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

Episode 263: ACTION with Terren Moore (Encore)

 

Terren Moore, an Agricultural Insurance Specialist, joins me to discuss the importance of taking action and having a positive mindset in order to be successful in the insurance industry. Terren shares that his recent success was due to a shift in mindset and a goal-oriented approach. Are you taking the right actions to grow your business?  From niche marketing to social proof to beneficial networking, listen in as Terren discloses his actions that took him to the next level.

Highlights:

  • Positive action can change every negative situation.
  • When you take action two things can occur, success or a lesson learned.
  • There is inherent value in networking with successful individuals in the same industry.
  • Focus on niche to establish yourself apart from the others.
  • Developing your social proof builds trust with current and potential customers.
  • Having a streamlined process for handling leads creates a better customer experience

About our Guest:

Terren Moore started farming at the age of 15 after seeking new interest in his FFA chapter. His story as a first generation farmer has been recognized across the nation on television and several magazines. He began his insurance career with Texas Farm Bureau in 2018 before he opened his own agency in 2021. His farm operation and office are located in Greenville, TX where he grows sweet corn, peas, okra, and turnip greens. On the weekends he enjoys working on his farm and leading worship at his local church in Greenville. He is a member of the National Corn Growers Association and is passionate about his business and the ag industry.

https://www.mfi-services.com/

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

Episode 262: Why Masterminds Change the Game with Russ Castle

In today’s game-changing conversation, Russ Castle and Mike Stromsoe dive into the transformative power of mastermind groups. They discuss how being a part of these collaborative forums has not only led to a significant financial uplift for participants but has also fostered exponential growth in both personal and professional realms. They’ll share experiences from their own journeys, highlighting how mastermind groups have evolved their businesses over decades. Additionally, Russ and Mike stress the importance of preparing for and actively participating in these meetings, the impact of in-person interactions over virtual ones, and the crucial role of skilled facilitators. They’ll also touch on the upcoming mastermind pop-ups around the country, an opportunity for anyone looking to experience the power of strategic collaboration first-hand.

So, tune in to learn how to leverage the collective intelligence of mastermind groups to amplify your success and live life on your own terms.

Highlights:

  • Seeking answers, found inspiration, ready to act.
  • Mastermind sessions offer networking and powerful ideas.
  • Visionary leader chairs drive long-term planning success.
  • Experience in UPP, hold people accountable, mastermind meetings.
  • Importance of experienced leader in mastermind sessions.
  • Plan ahead, prioritize, and focus on essentials.
  • Diamond polishing, revenue increase, providing desired lifestyle.

About Russ Castle:

Russ Castle is a dynamic and seasoned insurance professional with over three decades of experience in the industry. As the CEO of Insurance by Castle, he has transformed a small operation into a leading insurance provider in California. Known for his exceptional expertise in niches, ethical professionalism, and commitment to unmatched client service, Russ excels in delivering tailored insurance solutions through a broad network of providers, ensuring the best coverage at competitive prices for a diverse range of clients including both businesses and individuals. His strategic leadership has fostered the development of key partnerships and cultivated a company culture focused on integrity and customer satisfaction, which has significantly contributed to the firm’s reputation and growth. Additionally, Russ is an author and real estate investor, dedicated to community service and empowering residential rental owners with his book, Growing Your Real Estate Empire, which offers insider knowledge on managing rental properties in California. His achievements include steering the company’s evolution from a local entity to a recognized name in the national insurance landscape and designing innovative business models that cater to the specific needs of residential landlord owners.

Opportunity is always knocking, especially if you are looking for it…

One of the absolute keys to consistent agency growth and wealth today is learning and masterminding with other TOP business leaders in a smaller, proven forum. A very special, exclusive opportunity just became available as I will be in town on business and want to serve and help agents more whenever possible.

Join us for a collaborative one-day mastermind session with other top agents in the region, designed to grow your business in today’s rapidly changing business environment.

This private, invitation only session will be held in Indianapolis, Indiana. There is no cost to you, however, we have only 7 remaining seats.

This opportunity is for Top, A player agents ONLY. If that’s you, please apply quickly HERE before the seats are gone.

DATE: THURSDAY, MAY 23, 2024

LOCATION:

INDIANAPOLIS, INDIANA

APPLY NOW TO RESERVE YOUR SEAT!

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

Episode 261: Finding Your Right Routine with Joel McKinley

Do you have a daily routine? Today we welcome back Joel McKinley, as we break down into the world of personal and professional routines. We’ll explore how making thoughtful choices with our time can lead to significant personal and professional growth. We’ll discuss the value of questioning and continually assessing our daily routines to achieve peak performance and embracing change to reach our highest potential.

Joel will share insights on maintaining the right balance of work, rest, and activities that align with personal goals, including the importance of being brutally honest with yourself in order to foster genuine growth and success. We’ll also touch on practical tips like being productive versus just being busy, and how to start and end each day with a “no fail task.”

Whether you’re an entrepreneur or someone looking to streamline your day-to-day life, this episode is packed with actionable advice to help you refine your routines and propel you toward your dreams. So, let’s get started and discover how you can optimize your routines for maximum impact.

Highlights:

  • Reflection on morning routine and life choices.
  • Resting is as important as physically exhausting yourself.
  • Safe, confidential mastermind session on morning phone use.
  • Challenge negative thoughts, write them down, discard if necessary. Get up early, avoid late nights and junk food.
  • Lending tools for personal and professional impact.
  • Choose productivity over busyness to maximize time.
  • Be prepared to stand out from competition.

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

Episode 260: Celebrate the WorkAVersary of your Number One Customer

Welcome to another transformative episode of the Unstoppable Profit Podcast. In today’s compelling session, our host, Mike Stromsoe, dives deep into the heart of team recognition and celebrates the concept of ‘workiversaries’. Venturing beyond conventional customer relationships, Mike challenges listeners to redefine their number one client – their own team members. Drawing from over two decades of dynamic leadership experience and inspired by recent coaching sessions, Mike unfolds innovative and heartfelt strategies to honor team members’ anniversaries. From customized celebrations to creative rewards, this episode is packed with actionable insights meant to enhance team morale, loyalty, and performance. Join us as we explore how to elevate your team’s spirit and commitment by making their special days unforgettable.

Highlights:

  • Striving for improvement by thinking creatively and positively.
  • Endless recognition options, think outside the box.
  • Agency embraced fun, grew, inspired happiness, celebrated.
  • Recognizing and praising team members in meetings.
  • Help people discover their dreams and potential.

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

Episode 259: The 5 P’s To Hiring The Best

“I’m looking for new team members, but I just can’t find anybody.” Does that sound all too familiar? Today we reveal the five P’s you need to highlight in your hiring process to secure those coveted A-players and how this impacts the vision for your agency’s future..  Hiring isn’t just about offering a competitive paycheck—it’s about providing a sense of purpose, a clear path for growth, and a people-centric culture. Whether you’re struggling to find the right candidate or looking to refine your recruitment strategy, this episode packs a wealth of knowledge, including a sneak peek into UPP’s special training session.

Highlights:

  • People are seeking talented team members and vision.
  • Vision for agency team and setting goals.
  • Desire for vision, opportunity, and personal growth.
  • Recruit patriots, not mercenaries. Paycheck is key.
  • Recruiting success starts with asking great questions.

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

Episode 258: The Untapped Goldmine at Rough Notes with Walter J. Gdowski

Today’s journey dives into the rich history and dynamic presence of the insurance world. I’m your host, Mike Stromsoe, and I’m thrilled to have with us a venerable icon in the industry, the CEO and owner of Rough Notes Magazine Company, Walter J. Gdowski.

Walter, who joined Rough Notes in 1979 and eventually assumed the helm, will share the intriguing tale of how Rough Notes carved its niche in delivering top-notch technical information to independent agents and its historic contributions to the sector since 1878. Our discussion also touches on the evolution of the Accord forms and Rough Notes’ adept adaptation that resonates through Carmel, Indiana, where they’ve stood the testament of time. Plus, witness Walt’s passion for flight with tales that sweep through the skies on World War 2 trainer planes.

We invite you to buckle up for a ride into the past, the simplicity of ISO policies, and the electrifying potential of AI in insurance. Discover how Walt hints at new products tailored for agents, rooted deeply in Rough Notes’ celebrated content.

Highlights:

  • Diving into the rich history of Rough Notes Magazine Company.
  • Fantastic opportunity to tour the insurance industry history.
  • Insurance marketplace, essential information and tools available.
  • AI development gaining momentum, transforming industry processes.
  • Selflessly contribute to AI for greater impact.

About Walter J. Gdowski:

Owner & CEO The Rought Notes Company, Inc. Carmel, Indiana

Walter J. Gdowski began his insurance career in 1976 as a regional sales representative for The Rough Notes Company, Inc. in New York, New Jersey, and Connecticut areas. Mr. Gwodski called an agencies of various sizes to promote the company’s manual and automated agency billing and accounting systems and sold advertising for its two publications – Rough Notes magazine and Life and Health Insurance Sales. He also handled promotions of the company’s various insurance textbooks and technical services.

In 1980, Mr. Gwodski was promoted to National Sales Manager and in 1982 became Vice President of Sales and Marketing.

Mr. Gdowski was elected President and CEO of Rough Notes Company Inc. in 1988. and in February 1994 he purchased the company. He restructured the organization with an emphasis on leveraging the company’s wealth of technical data. Development of a host of software products to deliver Rough Notes’ technical data and services continued as technology evolves.

August 1996, marked The Rough Notes Company’s first anniversary of being on the Internet’s World Wide Web (http://www.roughnotes.com). Rough Notes magazine – the industry’s oldest national publication – was the first to appear in its entirety on the Internet. The company remains in the forefront as it has during its 146-year history, expanding its delivery of products and services on CD-ROM and the Internet’s World Wide Web.

Mr. Gdowski is a golf advocate and enjoys flying one of his three warbirds ( WW II trainers) to air shows after getting his pilot license at the age of 52.

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

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