Episode 159: Acre of Diamonds

Are you scrabbling around for new clientele or are you taking advantage of the prospects that are already in front of you?  Too often we let slip through our hands the opportunities to expand what we already have.  And today I am going to talk to you about how to go about doing that so that you are cultivating from your acre of diamonds.

Key Takeaways:

  • If you have 800 clients, you have about 80,000 opportunities already within your grasp
  • It is your duty and responsibility to protect everything that people work hard for, so aim for having 3 policies per client. This increases retention drastically.
  • Be proactive instead of reactive. Add additional lines of business on proposals and follow-up.
  • People buy with their hearts, not their minds, so you must emotionally engage with them.
  • Discover your potential clients’ preferred method of communication and use that.
  • Create a new client welcome kit that strategically gets them the right information at the right time as a beloved new client
  • You want to have top-of-mind awareness with your clientele but you also want to have top-of-heart awareness as well.
  • Employee 60% relationship building, 20% insurance information, and 20% fluff into your newsletters
  • Incorporate a referral program to increase your maximum ROI
  • Use tactics that will grab their attention.
  • You will never know how much you can do until you put the maximum effort out there

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 158: Training Your NEW Service Team Member

If you want to have a world-class business, you have to have a world-class team.  The two ways to ensure this, are through leadership and training.  Today’s topic is focusing on training, specifically client retention. How do you do that? By ensuring your service personnel receives the training that they need to be successful and I am going to cover what the first 4 weeks can look like within your organization.

Key Takeaways:

  • Just like an athlete, training needs to occur every day.
  • Training is the fifth of 8 essential segments to “growing” somebody up in an insurance agency business
  • The first initial onboarding of a new service member sets the tone for success. Ensure you are prepared for their first day.
  • Set goals for the first week of training and assign mentors
  • Evaluate the member at the end of each week and if they are not meeting expectations ask them what can be done differently to help them achieve their highest possible level
  • The second week is all about gaining confidence in the agency systems.
  • Start accountability at the beginning but ensure that this is all about support for success.
  • Always ensure that the new member knows the reasons why behind the processes. Do not hesitate to reinforce and reiterate.
  • Week four is all about building upon the learnings of the first three weeks.
  • Reinforce the See, Do, Teach philosophy – One day they observe; the second day they put it into practice, and the third day they teach it to somebody else. Repeat until they have it down.

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 138: Your Unstoppable Brand with Selah Hirsch

Brand Strategist, Selah Hirsch knows all about the importance of establishing your brand.  Are you able to talk about what you do, how you do it, and why it matters?  If not, then today’s episode is for you.  If you think you have it all established, then you might just learn something new.

Highlights:

  • Everything in branding has to be highly intentional and strategic in order to shape the beliefs of our customers
  • A brand needs to attract new leads, convert more sales and retain more business.
  • Put yourself in the shoes of your ideal client to learn how to talk to them rather than at them.
  • Three critical questions to ask yourself about your ideal client.
  • Every single person on a team needs to be in step with the ideal client to the agency because that will just help create a team culture that is committed to serving the client
  • A look at a brand differentiator and the three questions to ask yourself
  • You need brand identity however you also need to look at how it can grow and change to have you stand out from your competition
  • Have “Top of Heart Awareness”

Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com

About my Guest:

Selah Hirsch is a brand builder! As a Brand Strategist through her company Express My Brand, Selah specializes in high-impact brand development. Every day she works with brands to strengthen the way they talk about what they do, how they do it, and why it matters.

She brings magnetic energy and vision to help business owners and teams breakthrough the generic and discover their better, bolder brand. Her high-energy presentation style includes powerful stories and hands-on moments, leaving a memorable impression and handles for practical application.

When Selah isn’t building brands, you can find her cheering on her husband Michael in Ironman triathlon races, volunteering at Loveworks Leadership, and chasing her three high-energy kids around.

Email: [email protected]

Social Media: @expressmybrand

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 127: 100 to 1 Million

The main goal of any business plan is to obtain new clients and keep them on as clients.  But in order to achieve that you must reach 100% of the marketplace utilizing 100% of the ways. This week I am going to share how to take your recruitment and retention results to an even higher level.

Highlights:

  • Don’t rely on email to reach your market. If you are not deleted, it may be a long time until it is read
  • Take on the mindset of a consumer.
  • Design a marketing campaign and use all venues within your reach include phone, snail mail, email, text, video, and run the gamut
  • There is power in the human voice, it helps with a connection so don’t be afraid to call or use voice broadcasting
  • Research on how a certain marketplace likes to communicate and build a campaign around that
  • When do you start reaching out to your lost souls, referrals, and wind backs? Day zero.
  • Everything starts with two things: decision and action

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 124: Winning Back Your Lost Souls

Are you aware that one of the top sources for your business could be those “lost souls”, clients that have left to seek greener pastures?  But we all know that the green grass may not be as green as they thought it was.   In this episode, I share with you some of the strategies that we have implemented to ensure that we are not passing by those past clients that have left us but may not feel like they could return.

Highlights:

  • Once they have left, people may be too embarrassed to reach out again for their insurance needs
  • The story that told me everything that I needed to know about dealing with lost souls or win backs
  • Designing a road map to pursue lost souls at day zero
  • The key trigger words that you can use to entice people to respond back to you
  • Learn about a sample letter that I have used in the past to reconnect with past clients
  • Giving incentives just to provide free quotes
  • Understanding the lifetime value of a client
  • A look into the process we use to upon cancellation of a policy

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 118: Monthly Newsletter (Encore)

If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them?

What is your very best method of consistent communication with your clients, friend, prospects, and emergency contacts? In our Living Agency Laboratory, it’s HANDS-DOWN our agency newsletter. It is the most talked about, generates the most referrals and gains us tremendous credibility in the eyes of all who read and talk about our agency.

I received a call recently from a client who shared a story where they were at a charitable fundraiser, talking with someone about insurance. The other party mentioned that they were insured with Stromsoe Insurance Agency, that one of the things they LOVED about the relationship with the agency is the newsletter. The “other party” actually said “it almost seems like Stromsoe Insurance Agency is too good to be true, they are over the top”.

Highlights:

  • The formula for the content of an effective newsletter
  • Use themes to help format your monthly content
  • The benefits of a monthly newsletter on retention and relationship building
  • Developing that top-of-mind awareness in consumers
  • Frequency of newsletters and alternatives such as postcards and blogs
  • Looking at the various means of distribution
  • Building loyalty within your current customers

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 108: The $882,000 in Your Bank Account Podcast

After transitioning from working in the Insurance industry to retirement, our guest, Chuck Blondino, could not stop thinking about insurance.  In order to continue his love for this field, Chuck has moved on to helping other independent agents as a speaker, writer, and consultant.  Listen as we talk about what unequaled excellence can mean for you and your agency.

Highlights:

  • Out of about 27,000 sub-locations surveyed, 45 – 50% are struggling and another 30% are too busy to make recommended changes
  • The commonalities of the top tier agencies
  • How communication relates back to retention
  • Getting better at communication digitally with staff and clients as more online communication will be commonplace
  • The power of sharing your own personal stories to connect with others and increase retention
  • The influence that media and competition is having on insurance oversimplifying it with repetitive commercials, and the importance of connecting with agents that are local, not global
  • The necessary components to assist you with expansion
  • Understanding the monetary difference between 85% and 93% retention is significant

 

 About Our Guest:

Chuck Bondino is the Former Director of Agency Capabilities and Programs for Liberty Mutual Business Lines and Safeco Insurance.  He has created the “Customers For Life” marketing workshops.

In his career, Chuck has traveled to see thousands of independent agents at their offices and presented to thousands more sharing the growth tactics and thought processes proven to work by the fastest growing independent insurance agents in the country.
Today Chuck continues to seek ways to help independent agents reach their full potential and happiest lives as a speaker, consultant, writer, and thought leader.
Chuck is also a lucky husband, proud father, playful grandpa, and frequent golfer.

 https://www.linkedin.com/in/chuckblondino/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 104: Slam the Back Door Shut

 

In today’s episode, I want to talk about slamming your back door shut. What does that mean?  While you are focused on getting new clients and obtaining new ventures, you may have clients slowly and quietly slipping out the back door. Now is the time to make sure this is not happening to you.

Highlights:

  • The importance of focusing on retention and reviewing your numbers
  • Finding the right coach for the right focus to ensure you are doing everything for your business
  • Having diversity in your team leaders skills is a definite asset to a winning team
  • Always staying on top of your scorecard with regular defined meetings
  • Increase your retention with the number of policies you can offer a client
  • Your scorecard for your agency should be based on the culture, the characteristics, the traits, and the makeup of your own agency business
  • Creating moments of check-ins with your clients that are not based on the renewal period of the policies
  • Strategies for handling those clients that have lapsed in payment that may increase retention

 

Links mentioned:

www.uppfaststart.com

www.beunstoppablebootcamp.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 103: Tapatio Reveals All

 

We are very excited to have today’s guest, UPP’s rock, Andrea Wyatt.  Andrea and I have been working together for the past 11 years and those in our program know that she is an invaluable asset.  In today’s episode, Andrea and I are going to talk about the strategies developed and lessons learned on the way to helping other agencies find the growth they need to lead a life that is on their own terms.

Highlights:

  • The effectiveness of implementing a Non-Pay Cancellation Automation that actually increased the reinstation of clients without having to personally reach out to them each time
  • The implementation of the Lost Souls Campaign, its response success, and the number of clients that reached out wanting to work with us again
  • Utilizing jot forms in order to assist with quotes, sales, and implementing changes to client’s insurance portfolio
  • Increase your connections with clients through the use of video instead of relying on the content copy all the time
  • Solidify your relationships with referral partners, these are great ways to gain introductions to potential new clients
  • A look at the three marketing tips that Andrea has for you: Lists, Data and Automation
  • Ninja Tip: Pre-assembled welcome kits

 

Links mentioned:

www.uppfaststart.com

www.beunstoppablebootcamp.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 91: The VIG Way Leads to Profits

Jose Villa had the dream that he wanted to build a legacy and he has done just that. Jose is one of our high performing Platinum Coaching Members and he is here to share how he and his wife built the agency they have today through innovation and technology  Grab a pen and paper.  You are not going to want to miss this!

Highlights:

  • Learning to delegate as you cannot do everything your self
  • The process of implementing change resulting in a change of employees as well
  • How implementing technology saved them time and money; from paperless forms to online client requests to internal checklists
  • Giving the customers the tools to connect with us efficiently and with satisfaction
  • Implementing a renewal strategy that increases retention and the lifetime value of a customer

 

About Jose Villa

As one of the founders of Villa Insurance Group Jose Villa possesses 15 years of experience in the insurance industry and currently serves as Vice President. His daily responsibilities include marketing development, general agency management and individual client needs analysis with an emphasis on building long term relationships while providing the very best customer experience. His previous experience in the commercial property and construction management have made him a commercial lines insurance specialist and has negotiated and placed hundreds of commercial insurance policies for businesses of all sizes.

In Jose’s spare time he enjoys fishing in our beautiful Washington lakes, mountain bike riding and playing golf. Jose has been married to Jessica Villa and has 3 amazing children. His love of our community and passion for helping others has led him to volunteering in coaching soccer and basketball for his children.

https://www.villainsurancegroup.com/

https://www.facebook.com/VIG9000/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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