Episode 124: Winning Back Your Lost Souls

Are you aware that one of the top sources for your business could be those “lost souls”, clients that have left to seek greener pastures?  But we all know that the green grass may not be as green as they thought it was.   In this episode, I share with you some of the strategies that we have implemented to ensure that we are not passing by those past clients that have left us but may not feel like they could return.

Highlights:

  • Once they have left, people may be too embarrassed to reach out again for their insurance needs
  • The story that told me everything that I needed to know about dealing with lost souls or win backs
  • Designing a road map to pursue lost souls at day zero
  • The key trigger words that you can use to entice people to respond back to you
  • Learn about a sample letter that I have used in the past to reconnect with past clients
  • Giving incentives just to provide free quotes
  • Understanding the lifetime value of a client
  • A look into the process we use to upon cancellation of a policy

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 118: Monthly Newsletter (Encore)

If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them?

What is your very best method of consistent communication with your clients, friend, prospects, and emergency contacts? In our Living Agency Laboratory, it’s HANDS-DOWN our agency newsletter. It is the most talked about, generates the most referrals and gains us tremendous credibility in the eyes of all who read and talk about our agency.

I received a call recently from a client who shared a story where they were at a charitable fundraiser, talking with someone about insurance. The other party mentioned that they were insured with Stromsoe Insurance Agency, that one of the things they LOVED about the relationship with the agency is the newsletter. The “other party” actually said “it almost seems like Stromsoe Insurance Agency is too good to be true, they are over the top”.

Highlights:

  • The formula for the content of an effective newsletter
  • Use themes to help format your monthly content
  • The benefits of a monthly newsletter on retention and relationship building
  • Developing that top-of-mind awareness in consumers
  • Frequency of newsletters and alternatives such as postcards and blogs
  • Looking at the various means of distribution
  • Building loyalty within your current customers

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 108: The $882,000 in Your Bank Account Podcast

After transitioning from working in the Insurance industry to retirement, our guest, Chuck Blondino, could not stop thinking about insurance.  In order to continue his love for this field, Chuck has moved on to helping other independent agents as a speaker, writer, and consultant.  Listen as we talk about what unequaled excellence can mean for you and your agency.

Highlights:

  • Out of about 27,000 sub-locations surveyed, 45 – 50% are struggling and another 30% are too busy to make recommended changes
  • The commonalities of the top tier agencies
  • How communication relates back to retention
  • Getting better at communication digitally with staff and clients as more online communication will be commonplace
  • The power of sharing your own personal stories to connect with others and increase retention
  • The influence that media and competition is having on insurance oversimplifying it with repetitive commercials, and the importance of connecting with agents that are local, not global
  • The necessary components to assist you with expansion
  • Understanding the monetary difference between 85% and 93% retention is significant

 

 About Our Guest:

Chuck Bondino is the Former Director of Agency Capabilities and Programs for Liberty Mutual Business Lines and Safeco Insurance.  He has created the “Customers For Life” marketing workshops.

In his career, Chuck has traveled to see thousands of independent agents at their offices and presented to thousands more sharing the growth tactics and thought processes proven to work by the fastest growing independent insurance agents in the country.
Today Chuck continues to seek ways to help independent agents reach their full potential and happiest lives as a speaker, consultant, writer, and thought leader.
Chuck is also a lucky husband, proud father, playful grandpa, and frequent golfer.

 https://www.linkedin.com/in/chuckblondino/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 104: Slam the Back Door Shut

 

In today’s episode, I want to talk about slamming your back door shut. What does that mean?  While you are focused on getting new clients and obtaining new ventures, you may have clients slowly and quietly slipping out the back door. Now is the time to make sure this is not happening to you.

Highlights:

  • The importance of focusing on retention and reviewing your numbers
  • Finding the right coach for the right focus to ensure you are doing everything for your business
  • Having diversity in your team leaders skills is a definite asset to a winning team
  • Always staying on top of your scorecard with regular defined meetings
  • Increase your retention with the number of policies you can offer a client
  • Your scorecard for your agency should be based on the culture, the characteristics, the traits, and the makeup of your own agency business
  • Creating moments of check-ins with your clients that are not based on the renewal period of the policies
  • Strategies for handling those clients that have lapsed in payment that may increase retention

 

Links mentioned:

www.uppfaststart.com

www.beunstoppablebootcamp.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 103: Tapatio Reveals All

 

We are very excited to have today’s guest, UPP’s rock, Andrea Wyatt.  Andrea and I have been working together for the past 11 years and those in our program know that she is an invaluable asset.  In today’s episode, Andrea and I are going to talk about the strategies developed and lessons learned on the way to helping other agencies find the growth they need to lead a life that is on their own terms.

Highlights:

  • The effectiveness of implementing a Non-Pay Cancellation Automation that actually increased the reinstation of clients without having to personally reach out to them each time
  • The implementation of the Lost Souls Campaign, its response success, and the number of clients that reached out wanting to work with us again
  • Utilizing jot forms in order to assist with quotes, sales, and implementing changes to client’s insurance portfolio
  • Increase your connections with clients through the use of video instead of relying on the content copy all the time
  • Solidify your relationships with referral partners, these are great ways to gain introductions to potential new clients
  • A look at the three marketing tips that Andrea has for you: Lists, Data and Automation
  • Ninja Tip: Pre-assembled welcome kits

 

Links mentioned:

www.uppfaststart.com

www.beunstoppablebootcamp.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 91: The VIG Way Leads to Profits

Jose Villa had the dream that he wanted to build a legacy and he has done just that. Jose is one of our high performing Platinum Coaching Members and he is here to share how he and his wife built the agency they have today through innovation and technology  Grab a pen and paper.  You are not going to want to miss this!

Highlights:

  • Learning to delegate as you cannot do everything your self
  • The process of implementing change resulting in a change of employees as well
  • How implementing technology saved them time and money; from paperless forms to online client requests to internal checklists
  • Giving the customers the tools to connect with us efficiently and with satisfaction
  • Implementing a renewal strategy that increases retention and the lifetime value of a customer

 

About Jose Villa

As one of the founders of Villa Insurance Group Jose Villa possesses 15 years of experience in the insurance industry and currently serves as Vice President. His daily responsibilities include marketing development, general agency management and individual client needs analysis with an emphasis on building long term relationships while providing the very best customer experience. His previous experience in the commercial property and construction management have made him a commercial lines insurance specialist and has negotiated and placed hundreds of commercial insurance policies for businesses of all sizes.

In Jose’s spare time he enjoys fishing in our beautiful Washington lakes, mountain bike riding and playing golf. Jose has been married to Jessica Villa and has 3 amazing children. His love of our community and passion for helping others has led him to volunteering in coaching soccer and basketball for his children.

https://www.villainsurancegroup.com/

https://www.facebook.com/VIG9000/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 83: More Money for YOU

I am excited to delve into today’s topic on promotions and marketing strategies.  It is a topic that I love to teach, share, and implement. I am going to give you some insight and thought-provoking questions to help you think about what you are doing in this ever-important area. Remember if you have not started some of these strategies yet, it is not too late to start.

Highlights:

  • What types of selling methods are you using, and have you tested?
  • Unique Selling Propositions
  • Knowing your retention rates and why clients left
  • Targeting markets or specific categories of clients
  • Utilizing client testimonials and success stories
  • Testing your telemarketing scripts
  • The lifetime value of a client
  • Using PR Media
  • Backing up promotional positioning with articles and reports
  • Building your email list
  • Adding an umbrella to quotes
  • Knowing the top 10 objections of your prospect clients

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 76: The Easiest Money You Will Ever Make

The easiest money that you are ever going to earn or make, is the money that you are already earning or making.  This is a reminder that although you can create leads to attract new business, you must ensure you have a marketing strategy aimed at your existing clients as well.

Highlights:

  • The story of Russell Herman Conwell
  • Ninja Stealth Tips
  • Mining your “Acre of Diamonds”
  • The Bain and McKenzie Studies and how the number of policies held correlates to customer retention
  • Strategies for reaching out to your clients

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]