Episode 53 : Certainty, Clarity & Simplicity

Lead Your Team With Certainty, Clarity & Simplicity

Greetings Unstoppable Nation,

From our family to yours, during these unprecedented times, we hope you and yours are safe, well and healthy. To prevent the spread and prolonging of the coronavirus, please stay home.

Right now, people need leaders more than every. I recorded this very special podcast to support leaders everywhere…… please enjoy and share with all leaders you know to help too.

#makeadifference #beunstoppable #leavenoregrets

Episode 51 : Your Pause Cast

Wait a minute. Today’s not a podcast. It’s a Pause Cast!

Greetings, friends. Welcome to episode 51 of The Unstoppable Profit Podcast!

This is Mike Stromsoe coming to you live from the Living Agency Laboratory, and today we’re going to be talking about … Wait a minute. Today’s not a podcast. It’s a Pause Cast!

Yes, a Pause Cast. That was affectionately born right here in the Living Agency Laboratory during a one-day coaching session with one of our Platinum Coaching members.  I was sharing with them the strategy of the pause, and it’s so powerful when used properly, and that coaching member said, “Hey, when you get ready to teach on this, and I highly recommend that you do, call it a Pause Cast.”

So here we are, Episode 51 is a Pause Cast, and I want to share with you everything that I’ve learned so far about the power of the pause. If you will strategically make little shifts in everything that you’re doing within your sales organization, within your service organization, as you’re connecting with people, as you’re implementing strategies, not tactics, strategies.

Through my own personal training and development over the last 20 years, and a lot of the great people that I’ve learned under and from, and used, and taken action on in my own business operations, I’ve learned that the power of the pause is huge. I’ve watched them do it. I’ve learned the psychology of why it’s important, and at what moment it’s important to pause, and let them digest it, and let them feel the emotion of what was just said, and then at that point you go further into the conversation.

I’ve got a number of examples for you today that I’m going to share with you, where you can immediately take away from this pause cast and implement in your own business. Because I also learned many, many years ago, in my own personal training and development, that big doors swing on little hinges.

It doesn’t take huge shifts or huge swings in what you’re already probably doing really, really well, but sometimes those little shifts in the way you can do it can elevate your conversion ratios, your closing ratios, growing your existing book of business, and it’s not that difficult. So if you were to say to me, “Mike, what’s the one thing that you have learned more about in the last five years in business as it applies to your business than anything else?” I would wholeheartedly 100% say it’s the psychology of the human relationship in business. I have learned how to understand and do things in a little bit different way to make those shifts, which really has helped us just be a lot more effective in everything that we’re doing, in the insurance agency business and beyond that.

The power of the pause really came into my own world after I had learned about it, oddly enough, I was down at the grocery store one day… And this happens everywhere, and you can do this, and it’s such a door opener for furthering a conversation with anybody. So, I was checking out of the grocery store line, and I got my goods and paid and all that kind of stuff, and the checker said, “Have a great day.” And I paused. Here’s where the power of the pause comes in. I paused, I looked at the checker right in the eye, and I said, “There’s no other option.”

It was that pause that allowed me to connect with that person, eye to eye, in a way, heart to heart and soul to soul, and I looked that person right in the eye and I said, “There’s no other option.” And I do that all the time, everywhere I go, as I get to travel all across North America, and when I get in that position and somebody says, “Have a great day,” or they open the door for me to say, “There’s no other option,” I pause because I connect with them and they think about it. They go, “You’re right. There is no other option.” And I’m thinking, “Of course there’s not.”

We know that, right? It’s the power of the positive mindset.  At the end of the day they’re feeling, it’s back to the E plus F equals C, experience plus feeling equals connectedness, relationship plus trust equals money follows trust, we’ve done another podcast on this. When you create that experience and that feeling in people, the door is wide open. Wide open, my friends, for sale. We’re always in sales all of the time, 100% of the ways, 100% of the days. You’ve got to be thinking like that as a strategy minded business entrepreneur.

This is just the tip of the iceberg, listen to the whole podcast for more strategies of how you can implement the power of the pause within your communications to dramatically change your RESULTS!

If you would like to get more tools to grow your business and take it to the next level and beyond, you’re invited to join our team and hundreds of other forward-thinking independent insurance agency owners at the next BeUnstoppable Bootcamp October 26-28, 2020 in beautiful San Diego, CA!

Here’s what another agent has to say about their experience with Mike Stromsoe and the BeUnstoppable Bootcamp:

“BeUnstoppable Bootcamp has once again had a tremendous impact on my life and the future of my agency. Mike Stromsoe truly cares about the success of all of us here and I will never be the same person, father, husband, + leader.” 11/10

Andrew Kadera, Principal – Allco Fullerton Insurance – Fullerton, CA

Don’t wait… Reserve Your Seat Today!

I hope this helps!  Until next time, go out there and be unstoppable, make a difference and leave no regrets!

Make it a great day, there’s no other options!



Mike Stromsoe

The Unstoppable Profit Producer

Call 800-770-9984 or visit www.UnstoppableProfitProducer.com today!



Episode 50 : YOU Are The Trusted Authority

Welcome to episode 50 of the Unstoppable Profit Podcast, this is Mike Stromsoe coming to you live from the living agency laboratory. Today we’re going to be talking about you owning the position as the trusted authority in your customer’s marketplace.

In our referral programs we talk about earning and asking, which is fine, but we must continually deliver value and add and provide clarity, certainty, and simplicity for our customers. It’s not overly complicated, you MUST DELIVER!

Today I want to talk a little bit about you. Yeah you, you have greatness within you, you can do this, but we want you to own the position as the trusted authority in your customer’s marketplace. So how do you do that? If you don’t have something to write with and something to write on, I strongly encourage you to pause right now, get something to write with, get something to write on and let’s get going.

How do you own the position as the trusted authority

in your customer’s marketplace?

No. 1 – What exactly are you selling?

I learned this when I was 13 years old when I was working for my dad in the restaurant business. He said to me one day, “Hey Mike, you’ve only got one thing to sell, one thing that nobody can trump, one thing that nobody can make better than you can. It has absolutely no limits and you are a complete control of it… Son, it’s you!” What are you selling? It’s you, and I need you to be the number one cheerleader, the number one coach, the number one influence in their lives, their business lives at least, and personal lives, why not you? And why not now? For all of your teammates as well, we’ve only got one thing to sell. That’s you. That’s what we’re selling.

No. 2 – Humans connect with Humans

We are in a human relationship. I get the fact that the internet is out there. I get the fact that AI is out there. I get the fact that this massive onslaught of data is out there as well. But ultimately I believe in my heart of hearts, and more than likely for the rest of my time here on earth, there’s going to be a percentage, and 70% of people want that human relationship, maybe more. Based on the millions of people that there are out there in the world, you have unlimited opportunity every single day. So go attract some of it.

Humans connect with humans. They don’t first connect with brands, with companies, with products, with books, with websites, with magazines. They connect with other human beings. You attract humans simply by being human. Be yourself, be you. Be the most incredible version of yourself that you could ever possibly be and get better every single day. Next, make sure that you put a face on your business and your brand. Make sure that you put a face on your business and your brand. So the question is, and we’re not going to go into though a branding conversation today, but what does that brand look like and what does the face look like? It should be different for every organization. You should be uniquely you and who you are.

No. 3 – Your Medium and Your Content

I want you to think about, marketers out there, and sometimes the not so great marketers, that are really connecting with a largest segment of a marketing place, many marketers believe that content matters more than the medium. That’s not necessarily accurate. In my humble opinion, content doesn’t matter more than the medium. I’m not saying the content doesn’t matter. It does matter, but not more than the medium. The medium, or the highway that we’re connecting people with, or the funnel that we’re connecting with people within is what matters most. Then the content follows after that. The ideal or the object that seduces a marketplace, it puts the people and the community together where the buying transaction takes place.

I know that was a big mouthful, so understand that clearly. Okay. We’ve got to connect first. We’ve got to connect that human relationship with the human relationship and then supply the content and everything else that follows after that. Because at the end of the day, my friends, what you’re doing through all of this, you are exercising the fact, proving the fact that you are the authority. You are the authority.

No. 4 – Facts Tell and Stories Sell

Think about all the schooling, all the education, all the years of experience. If you have years of experience, and if you don’t, you’re about to get them. If you will stay strong through all of them. Think about everything that you’ve gone through. There were wins, there were lessons, and don’t forget this. Facts tell and stories sell. Facts tell and stories sell. So through your explaining to people how you’re the authority, tell the story of something that happens. Your clients and your prospects, they’re begging you to take the lead. Take the lead as the authority. People are silently waiting to be led. Take the position as their most trusted advisor for life. Give them mental and emotional comfort that you will be there for them all of the time, in every way and every single day.

We live in a 24/7 world. Don’t lose sight of that. We’ve got to be there for them and there’s lots of ways you can do that without it being you who’s working around the clock. You know my friends, what people want, like I said earlier, they want clarity, they want simplicity and they want certainty. They don’t want a lot. The power of three, they want clarity, they want simplicity, and they want certainty. They want a strong, powerful leader to lead them into managing their insurance program. You’ve got to act like the leader that you have become and you have to help your teammates act like the leaders that they have become as well. Let them know you understand the issues and the problems and all of that, and remind them and prove to them that you have and that you are the solution. They don’t need to look anywhere else.

It’s when we fall short of that, that we sometimes lose clients. I mean, obviously we can’t do anything about people moving out of state, God forbid somebody passes away and that kind of stuff, but the majority, we can, by letting them know that we understand empathy, not sympathy, empathy. Empathize with them, let them know that you understand their problem and that you are the solution. That’s the power of being independent. We work for you, the customer. We’re not beholden to any one company. We’ve got lots of choices to help you with a solution.

No. 5 – How do you distribute your authority?

Well, there’s lots of ways. In fact, the sky’s the limit. You can produce white papers, summaries, blogs, blogs, articles. You can put on seminars. You can do webinars, you can do Zoom segments, you can do radio segments, you can do a podcast. You can do press releases, you can create your own YouTube TV channel. The sky is the limit. Just do it. My greatest encouragement is, choose three or less. The best three ways to reach a particular marketplace. We have done a segment on the client avatar and the client profile summary, which helps you understand the conversation that’s already going on in the mind to that particular marketplace.

The next thing about your authority, it doesn’t even have to be you. Yes, it can be your face in your likeness, but it doesn’t have to be you actually doing it all the time. It doesn’t even have to be a real human. There’s people out there that have visuals, animals, and various other things that represent their business and their brand that are out there. It doesn’t even have to be a human because people connect with things that are sometimes not human. The aforementioned lizard. I mean, think about the empire that’s been built. Not that it’s our favorite competitor, but I mean, think about that for a minute. They’re connected to it. All right, so question for you. Who or what will be the face of your business, your product, your service out to your particular marketplace? Do you know? Do you have that ingrained? Do you have a game plan? Do you have a marketing blueprint for the next 12 months and beyond to make sure that you understand how that face, that connection, is going to be out there?

One of the godfathers of personal development was Napoleon Hill. His position was to begin with a book as a branding, positioning, and promotional tool. A book is a branding, and positioning, and a promotional tool, and it doesn’t have to be 200 pages. I will tell you I’ve had a hand in authoring six books and it’s amazing to me. It’s amazing to me what one little book, when you present it to somebody in a certain relationship building environment, whether it be one on one, a face to face meeting, a trade show and various other forums, if you will, how it just changes your authority instantly, it’s just amazing to me.

I got to, I get to, don’t lose that. Let’s pause for a minute. We don’t have to. We get to, I got to go down and speak to a group of industry professionals last month and they offered to set up a table to be a part of the trade show. I always love to do that because I love to connect one-on-one with people in that particular environment. So I always ship down two or three cases of books, and I just have them there. They’re a tool. They’re a marketing tool. So I have them there and I’ll sign them and all that kind of stuff. It’s amazing to me, I was looking at the booth next to me and there wasn’t anybody at their booth and there was this long line of people at my booth just waiting to get a hold of the copy of the book.

Okay, so you are the expert. All right? Turn your expertise into your marketing advantage and positioning. So what are you going to do to publish yourself now? Remember it’s a marketing tool. It’s not a business. It’s not the core of your business, it’s just a marketing tool. My encouragement though, however, is to build your back-end first. Because at the end of the day, if you put yourself out there to build this incredible authority that you are, it’s going to start to come. So you have to have the back-end built first so that you can handle the onslaught because it will come. Remember, like I said earlier, you must deliver. You must deliver all of the time.

The minute you stop delivering in every way, they’re going to go find somebody else. They don’t need you. They don’t have to do business with you. In today’s world of technology, they can move on a dime and they will. So you better deliver all of the time. Most importantly, don’t write the publication, whether it book, article, blog, vlog, where you’re speaking verbally or otherwise. Don’t write something or talk about something that you want to talk about. Write or speak about the things that the target audience wants to read or hear.  It’s all about them and never about you. It’s all about them and never about you.

In the words of Les Brown, one of my greatest speaking mentors that I’ve learned from, Les Brown said, “You’ve got greatness within you so long as you’re greatness within the marketplace.” You do, you’ve got greatness within you. You have incredible value. You’ve just got to share your greatness in the marketplace. Remember, you’re not the hero, you are the solution, you are the authority. Share your authority with the marketplace in a way that speaks to them. It’s not about you, it’s all about them. My friends, we want you to own the position as the trusted authority in your consumer marketplace. You must continually deliver value and add and provide clarity, certainty, and simplicity for your customers and my friends, everything that you would ever want hope for will be yours. My friends, I’ve been doing this for over three decades and simply implementing, executing, and taking action on these strategies has changed my life and it’s changed the life of our family generationally, and it can happen for you.

If there’s anything more that we can do for you, please let us know. Just go to www.unstoppableprofitproducer.com.

If you want to change your life in a faster way, go to www.beunstoppablebootcamp.com.  Sign up, come to our Live 3-Day BeUnstoppable Bootcamp in sunny San Diego, California! It will change your life forever. I personally guarantee it and if it doesn’t, you have no risk. We have a hundred percent, complete satisfaction guarantee. Just tell us, we’ll refund all your money and we’ll part friends. It’s really that simple.

I hope this helped you today. Remember, continually deliver value and provide clarity, certainty, and simplicity for your customers and for your marketplace and it will all be yours.

Get out there and make a difference, be unstoppable, and leave no regrets. I’ll see you on the next episode!



Mike Stromsoe

The Unstoppable Profit Producer

Phone: 800-770-9984

Episode 49 : Selling A Players

Selling ‘A’ Team Players

I learned from Earl Nightingale and his magical iconic game-changing book from 1955 called The Strangest Secret,  that we are in sales all of the time.  Every single day, every single way, personally and professionally. To give you an example, if you have children, we’re selling our children all the time on the value of doing right, not wrong.  Telling the truth, not lying.  Being punctual, not being late.  In all of that, we are selling them.  Selling, selling all of the time, including selling A players to become a part of your agency team.

I have studied this intensely, and I’m going to come to you with some of the newest stuff that I’ve learned and I’ve never taught before.  I want you to have this so that you can take it forward and find more of the ‘A’ team players or the best.  Hire the BEST, not the best available. If you want to have a world class organization that is humming on all cylinders without you, you’ve got to have the best team members.

I can tell you stories upon stories upon stories from people that I work with all over North America who thought that they had a great team in place. They were humming. They were ready to kill it, and one of them quit. One of them moved on. You never, never know… that’s why you MUST ‘Always Be Recruiting’!

Episode 48 : Your Next BIG Bank Deposit

Your Next BIG Bank Deposit Must Stop People in their Tracks

I get to work with agency entrepreneurs all over North America and constantly, constantly the conversation somehow, someway, at some point circles back to new business, attracting prospects, filling the funnel, having enough people in their pipe. Remember your pipe is your life and sales, your pipe must be full 90 days out or you’re going to be hungry this month.  At the end of the day, how do you get people in your pipe? How do you get people’s attention? How do you stop them in their tracks?

How do you stop them from what they’re doing? It’s absolutely critically important that you understand the power of a headline. That’s exactly what I’m talking about. Your next big bank deposit is all around the power of a headline. And if you learn the psychology, the wording and everything else that’s necessary to create killer marketing headlines or communication headlines for your existing marketplace or any marketplace that you want to penetrate, you will be making bigger bank deposits all the time.

One of the greatest learning opportunities that I had in my career a number of years ago, I got involved in a workshop that was all about writing copy. And I invested a lot of time and resources in this workshop and I learned how to write copy and I learned the power of a headline. I also learned that 67% of all marketing success is the headline.

So out of 100% of the time that you’re going to invest in creating a marketing campaign and creating content for that marketing campaign, at least 70% of your time invest must be invested in that headline to get their attention. The headline must be compelling enough to stop the prospect from what they’re doing and grab their attention. That’s where the three M’s of marketing come into play. And if you haven’t heard our podcast on the Three M’s of Marketing, check it out here:

Episode 6: The Three MMM’s of Marketing

Yes, marketplace, message and media. You’ve got to understand your marketplace out there and who you’re trying attract, what the ideal prospect looks like in that marketplace. Then you must understand the message that you’re going to convey. This is going to be compelling to stop them in their tracks. And the third one is for media. What kind of media are you going to get out there to that particular marketplace?

You’ve got to list your biggest benefits in the headline. Generally, at least your single biggest benefit, your big promise to them, it should be included in that headline.  Then you’ve got to deliver that big promise and they have to see the WIIFM because remember they’re playing that radio station in the back of their mind all of the time. Brainstorm lots of headlines. I’ve got big whiteboards here in the living agency laboratory home front and I consistently brainstorm things on these whiteboards to make sure that I find the fit, and then use classic headline formulas. If you would like a list of 600 headlines and some of the more proven headlines that I’ve learned over time, send us an email to [email protected] and put in the subject line ‘Headline Millionaire’ and we will kick back to you our list of proven headlines.

What does that mean for you? If you learn how to do this right, you will instantly increase your ROI on your marketing and content efforts both online and offline!

I hope you have lots of notes, but as we talk about in the Unstoppable Profit Producer Program and our circles, talking about it is not going to do it. Thinking about it is not going to do it. Only action. So anything you learned today, please go implement, execute, and take action.

What more can we do for you?



Mike Stromsoe

PS Everything you say, everything you write, everything you do must stop people in their tracks from a marketing standpoint. And don’t forget, if you’d like to learn more about all of this and so much more live, our next bootcamp is coming up. I personally guarantee that it will change your life.

Reserve Your Seat Today – www.BeunstoppableBootcamp.com

Episode 47 : Your Authority Dominance

Your Authority Dominance

You have an incredible opportunity before you to completely dominate the entire geographical sphere within 50 miles of any business that you get to operate and well beyond that. But before you begin to dominate, say your entire state, say your entire geographical region and beyond that, you’ve got to really set the foundational precedent for your local geographical area.

You begin to find out how to position yourself and your brand in the markets that you wish to dominate because it’s all about who you are.  One, be the influence, continue to build yourself as a leader, as a person, as an influencer, everywhere around you.  Two, make sure you have a solid brand guide telling your businesses story and who you are. Three, identify the key centers of influence that you want to get next to and go after them.

Four, be vulnerable. Open up. The more you open up, the deeper and the more authentic and clear the connection. I mean, think about it in your personal relationships.  The more you open up, the more depth … everything about you, the better the relationship, right? People want to do business with real, authentic, genuine people. Be vulnerable.

Number five, share your story after you ask them to share theirs, but share your story. Get really good at sharing your story so that it’s of influence, so that it’s something that people want to hear about. Number six, be the authority. Become the authority and don’t be afraid to share your authority. Number seven, E+ F = C, R + T + MFT, experience plus feeling equals connection. Relationship plus trust equals money follows trust.

And last, less is more. Make that wow pop, significant, wondrous and just amazing. Leave them without words.

Thank you for the opportunity to help you grow your business, so you can have more FREEDOM to live life on your terms!

Wishing you and your loved ones a wonderful Thanksgiving weekend!  We are so very grateful for you!

What more can we do for you?



Mike Stromsoe

PS If you are ready to change the future of your agency business, here are two ways you can get involved today:

Reserve Your Seat for the next Live 3-Day BeUnstoppable Bootcamp – Reserve Your Seat Today (click here)!

Learn more about America’s Leading Independent Insurance Agency Owners Coaching & Mastermind Programs – Work With Mike (click here)!

Episode 46 : Are You Attractive Enough

Today we’re going to be talking about are you attractive enough, and I’m not talking about what you see in the mirror of truth.

What I’m talking about is, if you want to have more, you have to become more because you attract exactly what you are and who you become. That’s what I’m talking about. Are you attractive enough to the marketplace or the marketplaces that you are trying to connect with, because if you are not, if you’re not different, if you’re not unique, if you’re not like something they have never seen before or something they want to be drawn to, we need to up our game.

I just got off of a most recent bootcamp and I am all fired up and uber pumped for all of you, because my friends, there is nothing but opportunity in front of you and it’s really up to you.  The opportunity is out there. I’m here to tell you, my observation of the industry, whether it be our industry, the insurance industry or any other industry out there, there’s a lot of people who aren’t willing to go get it. I will suggest as much as 80% of the force out there is not willing to do what it takes. I know that’s not you, so congratulations. You’re already in the top 20%.

So what I wanted to share with you today is, are you attractive enough? Dr. Seuss said, “Why fit in when you were born to stand out?” I mean, if you ever read any of the Dr. Seuss books to your children, Green Eggs and Ham and Cat in the Hat and all that kind of stuff, you were born to stand out, my friends. So my encouragement is, go stand out and be different than anybody else in the marketplace.

So my question for you today is why. Why are people continually attracted to you, or why are they not, and you or your agency team over and over and over and above any and all of their options available to them? That is one of my greatest encouragements as an overall mindset in any organization. Whether it be your agency, my agency or any other business out there, you’ve got to be answering this question all the time. Why should people do business with you over and above any and all other options available to them? You’ve got to be answering that question all the time.

A fact in today’s society is that updated messages or the marketplace is inundated with messages, making it into the minds of the marketplace because they’re just inundated. It’s a noisy, crazy, like I said, inundated marketplace. And so what’s going to help you get into the prospect’s minds if they’re even thinking about you? When they hear the word insurance, do they even think about you, your uniqueness, what you bring to the table, the thing that separates you? See, here’s the thing, my friends. They don’t need you. So we have to be cognizant of the fact that they do need us and we have to make sure that we stand out in the minds of that particular marketplace.

Thank you for the opportunity to help you grow your business, so you can have more FREEDOM to live life on your terms!

What more can we do for you?



Mike Stromsoe

PS If you are ready to change the future of your agency business, here are two ways to get involved:

Attend our next Live BeUnstoppable Bootcamp – Reserve Your Seat Today (click here)!

Learn more about America’s Leading Independent Insurance Agency Owners Coaching & Mastermind Programs – Work With Mike (click here)!

Episode 45 : Special Guest Joe Theismann

Today We Are Joined By Special Guest, Entrepreneur and Former Star Quarterback for the Washington Redskins, Mr. Joe Theismann

Joe Theismann is an entrepreneur and the former star quarterback for the Washington Redskins.  He spent the last two decades working for ESPN on their NFL broadcast and the NFL Network.

A 1971 graduate of University of Notre Dame,  Mr. Theismann received All-American honors and led the Fighting Irish to consecutive Cotton Bowls and was runner-up to Jim Plunkett in the Heismann Trophy balloting.  In 2003, he was inducted into the College Football Hall of Fame.

As a 12 year NFL veteran, Mr. Theismann played in 163 consecutive games from 1974 to 1985 and holds the Redskin record for passing yards, completions and attempts.  He was a two time Pro Bowl selection and led the Redskins to a 27-17 victory over the Miami Dolphins in Super Bowl XVII.

In 1982, Joe was elected the NFL’s Man of the Year for his community service and dedication to the health and welfare of children.  In 1983, he won the league’s MVP award.

Then in 1985, he lost his successful football career at age 35 to a serious injury. Joe Theismann learned firsthand how to think, analyze and reinvent in the face of adversity and change.

Plus an Exclusive Invitation Just For You…

Meet Joe Theismann LIVE at the BeUnstoppable 2019 Bootcamp, October 21-23, 2019 in beautiful San Diego, CA!

But wait, there’s MORE…

Take advantage of this Exclusive Invitation this and SAVE $199…

To Reserve Your Seat Today – visit www.BeUnstoppableBootcamp.com

Here’s What Other Agents That Made The Decision To Attend Mike Stromsoe’s BeUnstoppable Bootcamps Had To Say:

If you are ready to change the future of your agency business, make the decision today – www.BeUnstoppableBootcamp.com!

Episode 44 : Ultimate Client Avatar

Your Client Avatar To Ultimate Profit

An ideal client profile should be based on interviews and research from your existing and lost clients, prospects, and your team members. The end result is that you create a ideal client avatar whom embodies your best client.

The client profile map will give you a better understanding of how your ideal client makes decisions, what keeps them up at night, what their expectations are from their insurance agent, and the average sales cycle for each type. Using this information, you can mold your sales process to your prospects. This will help you to better understand when to provide the proposal, what type of nurturing campaigns you should set up, what information the prospect needs and when, and how often you should communicate with the potential client.

Creating an ideal client profile — or a few — will help you to attract, qualify, and sell to only these clients. And this is how you can truly stand out from the competition.

This process can also be used for identifying your ideal referral partners, your ideal acquisition prospects and the list goes on.  Most importantly you must remember, “it’s all about them and never about you.”

Now go out and implement, execute and take action!

Thank you for the opportunity to help your grow your business, create financial security and have more freedom to live life on your terms!

What more can we do for you?


Mike Stromsoe

The Unstoppable Profit Producer

Phone: 800-770-9984

Episode 43 : Special Guest Kevin Eastman

Today We Are Joined By Special Guest, NBA Champion Coach, Mr. Kevin Eastman

Over his 40 years in the game of basketball at the collegiate and professional levels, Kevin Eastman has studied what makes the best The Best – their habits, mindsets, strategies and every day choices.

Known as a thought leader in the basketball and sports worlds, Kevin is now an engaging speaker who inspires a wide range of audiences, from sports teams to diverse corporate groups.

What sets Kevin apart from many other speakers is that he has lived in the world of the best while observing and studying them every day.  His curiosity and dedication to learning provide the backdrop for delivering powerful talks on leadership, culture, teamwork and why the best are The Best.

Quick Look at Kevin’s Accomplishments:

  • 13 years in the NBA (Clippers VP of Basketball Operations, Assistant Coach, LA Clippers and Boston Celtics)
  • 22 years College Coach (11 as Head Coach)
  • 4 years College Director of Athletics
  • NBA World Championship with Boston Celtics 2008
  • NBA Finals with the Boston Celtics 2010
  • Coached in 2 NBA All Star Games 2008 and 2010
  • Has worked with and/or coached NBA All Stars: Kobe Bryant, Lebron James, Blake Griffin, Deandre Jordan, Paul Pierce, Kevin Garnett, Kevin Durant, Chris Paul, Anthony Davis, Lamarcus Aldridge, Ray Allen, Kyrie Irving , Kevin Love, Demar DeRozen, John Wall, Demarcus Cousins
  • Elected to his High School and College Hall of Fame – Haddonfield Memorial HS (NJ) and University of Richmond (VA)
  • Consultant to Nike Basketball’s Elite College and High School players
  • Internationally recognized as one of the best basketball clinicians
  • Run bachelor’s and master’s degrees from University of Richmond
  • Author of Why The Best Are The Best : 25 Powerful Words that Impact, Inspire and Define Champions

Plus an Exclusive Invitation Just For You…

Meet Kevin Eastman LIVE at the BeUnstoppable 2019 Bootcamp, October 21-23, 2019 in beautiful San Diego, CA!

But wait, there’s MORE…

Take advantage of this Exclusive Invitation this and SAVE $199… BONUS, if you reserve your seat and reference this podcast YOU get a FREE copy of Kevin’s book Why The Best Are The Best (and an opportunity to get it signed by Kevin at the Bootcamp)!

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Here’s What Other Agents That Made The Decision To Attend Mike Stromsoe’s BeUnstoppable Bootcamps Had To Say:


If you are ready to change the future of your agency business, make the decision today – www.BeUnstoppableBootcamp.com!