Episode 267: Don’t Hide Behind The Shadows with Donna Serdula

Are you hiding behind your shadows? Today’s Mike features the incredible Donna Serdula, an authority in LinkedIn branding and business, who’s here to help you own and share your story purposefully.

Donna Serdula joins us to discuss the imperative of crafting your LinkedIn profile to truly reflect who you are and where you want to go. We’ll explore how to overcome imposter syndrome, the significance of sharing your personal story, and the must-have elements for an outstanding LinkedIn profile. Plus, Donna will share her invaluable tips on maintaining authenticity and making genuine connections that build trust in the business world.

And if you’re looking to elevate your LinkedIn game, Donna’s here to help you every step of the way with her website http://www.linkedin-makeover.com/, offering professional support and insights. So, stay tuned as we break down the art of transforming your online presence.

Get ready to step out of the shadows and into the spotlight – let’s dive in!


  • Control the narrative of your journey and how others perceive you.
  • Present your true self to build genuine connections and trust with your audience.
  • Utilize LinkedIn to position yourself as an industry expert through engaging content.
  • Recognize and embrace your strengths to overcome feelings of inadequacy.
  • Add personal touches to your LinkedIn profile, reflecting your personality and values.
  • Update your LinkedIn profile at least annually, with quarterly reviews for deeper adjustments.
  • Use this section for a compelling digital introduction highlighting identity, purpose, and impact.
  • Leverage video uploads and content creation tools to share your story effectively.
  • Engage team members as brand ambassadors, enhancing your company’s reach on LinkedIn.
  • Embrace AI strategically, maintaining a human touch and a clear vision in storytelling.

About Donna Serdula:

Her expertise in professional branding and her proven track record of helping individuals and companies tell their stories and elevate their brands, especially on platforms like LinkedIn, makes her insights invaluable for listeners seeking to enhance their online presence.

With her extensive experience and notable achievements, including features in prestigious publications and a substantial following on social media, Donna brings credibility and authority to any discussion on networking, branding, and leveraging LinkedIn for business success. Her topics of expertise, ranging from optimizing LinkedIn profiles to fostering strong relationships online and offline, resonate with the podcast’s audience of agency entrepreneurs striving for unstoppable growth.

It’s her Website, LinkedIn-Makeover.com, where she and her team of over 20 writers and coaches help people collide with opportunity and transform their lives via future-forward career branding. She has authored two editions of LinkedIn Profile Optimization FOR DUMMIES.

She has been featured on Forbes, Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.

Donna has more than 45K followers on LinkedIn and 48K on X, and she always shares her podcast interviews on all her social media channels.

Website: http://www.linkedin-makeover.com/

Linkedin: https://www.linkedin.com/in/todonna

Facebook: https://www.facebook.com/LinkedInMakeover/

IG: https://www.instagram.com/donnaserdula/

Twitter: https://twitter.com/donnaserdula


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: [email protected]

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

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