Episode 124: Winning Back Your Lost Souls

Are you aware that one of the top sources for your business could be those “lost souls”, clients that have left to seek greener pastures?  But we all know that the green grass may not be as green as they thought it was.   In this episode, I share with you some of the strategies that we have implemented to ensure that we are not passing by those past clients that have left us but may not feel like they could return.

Highlights:

  • Once they have left, people may be too embarrassed to reach out again for their insurance needs
  • The story that told me everything that I needed to know about dealing with lost souls or win backs
  • Designing a road map to pursue lost souls at day zero
  • The key trigger words that you can use to entice people to respond back to you
  • Learn about a sample letter that I have used in the past to reconnect with past clients
  • Giving incentives just to provide free quotes
  • Understanding the lifetime value of a client
  • A look into the process we use to upon cancellation of a policy

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 113: Social Proof REVEALED (Encore Presentation)

This episode originally aired on May 30, 2020.

Today I am going to be talking to you about “WHY?”  Why should people do business with you and your agency instead of one of the many other options available to them?  One of the key factors is building your social proof arsenal, the marketing strategies that will help you stand out above the rest.

Highlights:

  • The three aspects of your social proof arsenal that should be place.
  • How to get started with collecting testimonials, through written, audio and video media.
  • What to do with testimonials once you have them.
  • what risk reversal is and how to use it as a guarantee of your qualified services.
  • the benefit of having live references ready to go based on the each of your niches.

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 110: WHY This Agent’s Revenue and Time Off is TRIPLE the National Average

You may remember Russ Castle from back in Episode 11.  Russ is known as the niche authority.  With a successful independent agency, he is back to give us an update on his story and the lessons he has learned over the past few years.

Highlights:

  • Starting his niche marketing with fire sprinkler and extinguisher contractors, which was successful but not overly profitable
  • His move into focusing on the habitational market
  • The 10,000 hour rule to see success
  • Russ’s marketing strategy to generate interest from the proposals sent out which sent him from county to state wide
  • Facing the challenges of getting quotes out quickly in a time that technology was not where it was today
  • Obtaining lists from the right people and investing the time and effort into them
  • Utilizing direct mail to access and maintain clients
  • Building success in a niche with only three employees
  • Writing a book to help others not only in habitational insurance but his knowledge on being a landlord

 

About Our Guest:

Russ is a third-generation independent broker from Redwood City, CA (Silicon Valley).

Over 30 years ago he started his career and soon discovered that specializing in niches was the future for his agency. He has been growing his brokerage insuring landlords all over CA for almost 20 years.  As

a member of the Unstoppable Profit Producer Platinum Coaching Member since 2016, led by Mike Stromsoe, I frequently collaborate with other agents to continually grow.  Russ contributes this factor as a major part of his success.

Recently Russ was honored by Rough Notes magazine as the Agent of the Month.  In that article he shared this…

“To sum up: I’m living the dream, and I haven’t had to disappoint my children. When my son went to New York to pursue his acting dream, I was there for his performances. My wife and I are empty nesters now. Our two children have grown up, and we can come and go when we want. This business allows for that. Last year, I was out of the office for more than 50 days, part of that spent on my other full-time job of overseeing facilities at Menlo Park’s Church of the Nativity and Nativity Catholic School, including building a new gym. The best part was seeing the kids’ faces when it was done. We also went to Kenya with our Rotary group and installed a computer system in a school on Pate Island and a water treatment plant in the Mara for the Maasai people.”

“My ultimate goal is to be known as someone who helped others achieve more,” Russ concludes.

Russ is living the #UPPlife!

https://www.linkedin.com/in/russellcastle/

https://insurancebycastle.com/

 

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 103: Tapatio Reveals All

 

We are very excited to have today’s guest, UPP’s rock, Andrea Wyatt.  Andrea and I have been working together for the past 11 years and those in our program know that she is an invaluable asset.  In today’s episode, Andrea and I are going to talk about the strategies developed and lessons learned on the way to helping other agencies find the growth they need to lead a life that is on their own terms.

Highlights:

  • The effectiveness of implementing a Non-Pay Cancellation Automation that actually increased the reinstation of clients without having to personally reach out to them each time
  • The implementation of the Lost Souls Campaign, its response success, and the number of clients that reached out wanting to work with us again
  • Utilizing jot forms in order to assist with quotes, sales, and implementing changes to client’s insurance portfolio
  • Increase your connections with clients through the use of video instead of relying on the content copy all the time
  • Solidify your relationships with referral partners, these are great ways to gain introductions to potential new clients
  • A look at the three marketing tips that Andrea has for you: Lists, Data and Automation
  • Ninja Tip: Pre-assembled welcome kits

 

Links mentioned:

www.uppfaststart.com

www.beunstoppablebootcamp.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 101: 100% of the Marketplace

 

There is a lot of noise out there when it comes to advertising and attracting clients to your agency.  Today we are going to discuss reaching 100% of the market 100% of the ways. Listen as we explore how to communicate your message and create interest in your agency.

 

Highlights:

  • Mike’s chance encounter with Michael Hyatt reaffirmed that there is a lot of information out there for people to consume and choose from
  • Choosing which means of communication to use to reach out to clients. HINT – It’s all of them!
  • The importance of being able to track statistics on email campaigns such as open rate
  • Snail mail and follow up go hand in hand
  • Touching base via video, whether a link in an email or text or using YouTube
  • Reaching your base through social media

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 84: Follow the Money with John Mason & His Beer Drinking Pig

In this episode, we are going to continue the conversation about promotions and marketing.  I am excited to have John Mason join us to discuss his experience with growing and selling multiple agencies, the importance of having the right employees, and marketing strategies he has used to lead his agency into its success.

Highlights:

  • Getting as much back as you give
  • The purpose of Chenango Brokers
  • Working on the business not necessarily in the business, having employees that ultimately replace you so you can focus on the bigger things
  • Online and offline marketing strategies aimed at specific geographical locations
  • The use of personality marketing
  • The commercial success of the Beer Drinking Pigs
  • Marketing yourself. What to do when looking to purchase an agency

 

About our Guest:

John Mason is a rebel in the American insurance industry. He had every reason to fail: no education, not born with a silver spoon in his mouth, and comes from a poor ramshackle town in the middle of upstate New York. Over the last thirty years, this street-smart entrepreneur has used unique marketing and management ideas to march into New York City and buy five brokerages, expand his brokerage network into 20 states, while relaxing at his home in the Caribbean.

John N. Mason, CIC started Chenango Brokers over 30 years ago and since then he has consulted numerous agencies across the United States and Canada and expanded the business into what it is today.

https://chenangobrokers.com/

John’s book: Follow the Money

Beer Drinking Pigs Ad: https://youtu.be/cAlQC2fVl4U

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 83: More Money for YOU

I am excited to delve into today’s topic on promotions and marketing strategies.  It is a topic that I love to teach, share, and implement. I am going to give you some insight and thought-provoking questions to help you think about what you are doing in this ever-important area. Remember if you have not started some of these strategies yet, it is not too late to start.

Highlights:

  • What types of selling methods are you using, and have you tested?
  • Unique Selling Propositions
  • Knowing your retention rates and why clients left
  • Targeting markets or specific categories of clients
  • Utilizing client testimonials and success stories
  • Testing your telemarketing scripts
  • The lifetime value of a client
  • Using PR Media
  • Backing up promotional positioning with articles and reports
  • Building your email list
  • Adding an umbrella to quotes
  • Knowing the top 10 objections of your prospect clients

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]