Episode 103: Tapatio Reveals All

 

We are very excited to have today’s guest, UPP’s rock, Andrea Wyatt.  Andrea and I have been working together for the past 11 years and those in our program know that she is an invaluable asset.  In today’s episode, Andrea and I are going to talk about the strategies developed and lessons learned on the way to helping other agencies find the growth they need to lead a life that is on their own terms.

Highlights:

  • The effectiveness of implementing a Non-Pay Cancellation Automation that actually increased the reinstation of clients without having to personally reach out to them each time
  • The implementation of the Lost Souls Campaign, its response success, and the number of clients that reached out wanting to work with us again
  • Utilizing jot forms in order to assist with quotes, sales, and implementing changes to client’s insurance portfolio
  • Increase your connections with clients through the use of video instead of relying on the content copy all the time
  • Solidify your relationships with referral partners, these are great ways to gain introductions to potential new clients
  • A look at the three marketing tips that Andrea has for you: Lists, Data and Automation
  • Ninja Tip: Pre-assembled welcome kits

 

Links mentioned:

www.uppfaststart.com

www.beunstoppablebootcamp.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 101: 100% of the Marketplace

 

There is a lot of noise out there when it comes to advertising and attracting clients to your agency.  Today we are going to discuss reaching 100% of the market 100% of the ways. Listen as we explore how to communicate your message and create interest in your agency.

 

Highlights:

  • Mike’s chance encounter with Michael Hyatt reaffirmed that there is a lot of information out there for people to consume and choose from
  • Choosing which means of communication to use to reach out to clients. HINT – It’s all of them!
  • The importance of being able to track statistics on email campaigns such as open rate
  • Snail mail and follow up go hand in hand
  • Touching base via video, whether a link in an email or text or using YouTube
  • Reaching your base through social media

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 84: Follow the Money with John Mason & His Beer Drinking Pig

In this episode, we are going to continue the conversation about promotions and marketing.  I am excited to have John Mason join us to discuss his experience with growing and selling multiple agencies, the importance of having the right employees, and marketing strategies he has used to lead his agency into its success.

Highlights:

  • Getting as much back as you give
  • The purpose of Chenango Brokers
  • Working on the business not necessarily in the business, having employees that ultimately replace you so you can focus on the bigger things
  • Online and offline marketing strategies aimed at specific geographical locations
  • The use of personality marketing
  • The commercial success of the Beer Drinking Pigs
  • Marketing yourself. What to do when looking to purchase an agency

 

About our Guest:

John Mason is a rebel in the American insurance industry. He had every reason to fail: no education, not born with a silver spoon in his mouth, and comes from a poor ramshackle town in the middle of upstate New York. Over the last thirty years, this street-smart entrepreneur has used unique marketing and management ideas to march into New York City and buy five brokerages, expand his brokerage network into 20 states, while relaxing at his home in the Caribbean.

John N. Mason, CIC started Chenango Brokers over 30 years ago and since then he has consulted numerous agencies across the United States and Canada and expanded the business into what it is today.

https://chenangobrokers.com/

John’s book: Follow the Money

Beer Drinking Pigs Ad: https://youtu.be/cAlQC2fVl4U

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 83: More Money for YOU

I am excited to delve into today’s topic on promotions and marketing strategies.  It is a topic that I love to teach, share, and implement. I am going to give you some insight and thought-provoking questions to help you think about what you are doing in this ever-important area. Remember if you have not started some of these strategies yet, it is not too late to start.

Highlights:

  • What types of selling methods are you using, and have you tested?
  • Unique Selling Propositions
  • Knowing your retention rates and why clients left
  • Targeting markets or specific categories of clients
  • Utilizing client testimonials and success stories
  • Testing your telemarketing scripts
  • The lifetime value of a client
  • Using PR Media
  • Backing up promotional positioning with articles and reports
  • Building your email list
  • Adding an umbrella to quotes
  • Knowing the top 10 objections of your prospect clients

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]