Customer Satisfaction – Unstoppable Profit Podcast

Episode 202: Cloning Your Clients (Part 2) with Kevin Donlin

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I am excited to have Kevin Donlin back to continue our conversation about client attraction and retention. If you missed our last episode with Kevin, please go back to Episode 199 for more golden nuggets.
In part 2 of our conversation, Kevin and I discuss continued business growth and retention strategies through personal connection, technology, and recognition. Learn the importance of newsletters, niche market strategies and effective endorsement letters for sales. This episode is packed with information that you are not going to want to miss.

Highlights:

Retention is a form of connection and the best way to do that is to connect with your client in a personal way.
Using technology to keep notes on your customers so that you can connect with them on a personal level will help you set yourself apart.
Put about 50 to 70% personal information in the newsletter and about 20 to 30% about your industry.
Get your clients’ names in your newsletter as a form of recognition. Create your own form of People magazine.ds
Utilize “Funnel Vision”, pull ideas from other industries to attract and retain clients.
Pick a niche that not only highlights who you are going after but your unique qualification as well.
Client testimonials, success stories or even tragedies (with consent of course) can help you share the importance of insurance and generate sales

About our Guest:

Kevin Donlin has been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in the beginning!

From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing.

Since 1998, he’s been a copywriter and marketing advisor for clients in North America, delivering sales gains of more than $1 million on multiple occasions with direct mail and online marketing.

He’s been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here.

He’s the author or co-author of 5 books on marketing, and he’s joining us today to share some of his latest tips and tactics to grow your insurance agency.

https://clientcloningsystems.com/

Free Client Cloning Kit: https://clientcloningsystems.com/free-kit/

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Email [email protected]

Podcast: http://unstoppableprofitpodcast.com

Virtual Training: http://uppfaststart.com

In Person Training: http://beunstoppablebootcamp.com

Episode 199: Cloning Your Clients with Kevin Donlin

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Kevin Donlin is a copywriter and marketing advisor who has helped clients all over North America increase their sales by more than $1 million on multiple occasions with direct mail and online marketing. Join us as Kevin shares his latest tips and tactics to help grow insurance agency businesses with an emphasis on testing and direct response marketing. This episode is filled with golden nuggets that you will not want to miss.

Highlights:

If your marketing is done right, it makes selling easy. Take 90 minutes of your day to focus on marketing.
Send a thank you note. It makes you and what you’re selling tangible.
Review your day. What did you learn what went well? What didn’t? What can you do better tomorrow?
Direct Response Marketing – you want to get people to react, call, schedule an appointment, or request a quote.
Use the words of the buyers, the words of the clients, the words of the market.
Utilize an endorsement letter as peer-to-peer marketing strategy.
Make your breakthrough by pulling ideas from other industries. Very few are.

About our Guest:

From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing.

Since 1998, he’s been a copywriter and marketing advisor for clients in North America, delivering sales gains of more than $1 million on multiple occasions with direct mail and online marketing.

He’s the author or co-author of 5 books on marketing, and he’s joining us today to share some of his latest tips and tactics to grow your insurance agency.

https://clientcloningsystems.com/

Free Client Cloning Kit: https://clientcloningsystems.com/free-kit/

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Email [email protected]

Podcast: http://unstoppableprofitpodcast.com

Virtual Training: http://uppfaststart.com

In Person Training: http://beunstoppablebootcamp.com

Episode 198: ACTION with Terren Moore

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Terren Moore, an Agricultural Insurance Specialist, joins me to discuss the importance of taking action and having a positive mindset in order to be successful in the insurance industry. Terren shares that his recent success was due to a shift in mindset and a goal-oriented approach. Are you taking the right actions to grow your business? From niche marketing to social proof to beneficial networking, listen in as Terren discloses his actions that took him to the next level.

Highlights:

Positive action can change every negative situation.
When you take action two things can occur, success or a lesson learned.
There is inherent value in networking with successful individuals in the same industry.
Focus on niche to establish yourself apart from the others.
Developing your social proof builds trust with current and potential customers.
Having a streamlined process for handling leads creates a better customer experience

About our Guest:

Terren Moore started farming at the age of 15 after seeking new interest in his FFA chapter. His story as a first generation farmer has been recognized across the nation on television and several magazines. He began his insurance career with Texas Farm Bureau in 2018 before he opened his own agency in 2021. His farm operation and office are located in Greenville, TX where he grows sweet corn, peas, okra, and turnip greens. On the weekends he enjoys working on his farm and leading worship at his local church in Greenville. He is a member of the National Corn Growers Association and is passionate about his business and the ag industry.

https://www.mfi-services.com/

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Email [email protected]

Podcast: http://unstoppableprofitpodcast.com

Virtual Training: http://uppfaststart.com

In Person Training: http://beunstoppablebootcamp.com