Episode 178: Massive Agency Growth with The What If Girl, Kelley Herrin

Small choices plus consistency plus time equals massive results. Our guest, Kelley Herrin, took our concept of doing three things every day, times five days a week, times 50 weeks a year to achieve 750 new injections in just the first 12 months, and ran with it in her own unique twist. Discover how a stack of index cards helped her achieve massive agency growth.


  • Utilizing index cards, Kelley had a goal to discover three new ways to make the organization more efficient for all involved.
  • Creating an annual awards ceremony that focusses on recognizing what was accomplished throughout the year.
  • It is easy to lose sight of your big projects by getting caught up in the little ones.
  • The idea of three things every day has great potential even at home, in your personal life, to create massive results.
  • Listen more mindfully to your audience. The ideas are there if you are just listening.


About my Guest:

Kelley Herrin is a Habersham County native and has strong connections to the community.  She attended Habersham Central High School and continued her education at Piedmont College in Demorest where she graduated with a Business and Accounting Degree.  Immediately after earning her degree in 1984 she joined her Dad, John Barnette at Jack Bradley Agency and still continues this long tradition of family ownership. Her son John joined the agency in 2010 making it a third generation.     She has served in every capacity in the agency including personal and commercial insurance.   Presently she leads the organization and spends most of her time in customer experience, company experience, and employee experience.  Jack Bradley Agency is an Independent Insurance Agency that represents many carriers to take care of business as well as personal needs for their clients. The agency also offers Life, some Health products, Long Term Care, Disability, and Medicare Products for their Senior Customers.

Professionally Kelley has served on several insurance company Agency Councils including Safeco Insurance Company and Encompass Insurance Company, including serving as the National Agency Council President for Safeco Insurance Company.

Community involvement and giving back is very important to Kelley and she is currently serving on the board for Circle of Hope, a non-profit for Abused and Battered Women.  Kelley is an active member of SOAR a Habersham County Chamber of Commerce executive women’s group.  Kelley also enjoys taking part in the Habersham County Rotary group. In addition, she is a community advisory Board Member for Habersham Central FBLA, Future Business Leaders of America.  Kelley is an advocate for hiring high school and college students.  She is passionate about insurance and is committed to inspiring the next generation about the insurance industry.

Kelley has been married to Rodney Herrin for 38 years.   They have two children Jonathan, and Jessi, two grandsons Hamp and Price and a brand new granddaughter Bennett.  Kelley loves small town life in Cornelia GA that includes knowing many of the agency customers, traffic that is less complicated than Atlanta, and the benefits of living in a beautiful area of Georgia that allows her a great outdoor playground for running, hiking, and cycling.



Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Website: http://unstoppableprofitproducer.com/

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