Episode 155: Why People Buy from YOU with Bob Burg

Over 23+ years, the referral programs developed in our insurance agency business were at the core of generating more than $49 million dollars in sales. In this episode AND at the 2022 Be Unstoppable Bootcamp, you will learn from the man who was a huge inspiration in the development and marketing of our referral programs – Mr. Bob Burg.

You will not want to miss one second of this podcast and make sure to grab your seat and hotel room for the Be Unstoppable Bootcamp before they are gone. These “Tickets to paradise will NOT last!  Visit http://beunstoppablebootcamp.com now.


Key Takeaways:

  • People refer and do business with people they know, like, and trust
  • People are going to buy for their reasons, not ours and unless we are adept at discovering what those reasons are, we’re going to have a difficult time having the sale take place
  • A mistake we make is when we allow ourselves to believe what we understand is happiness is what someone else would understand is happiness
  • Gain an understanding of the Profit Motive and how profit is not just a financial one.
  • It is your mission to discover other’s profit motive
  • Discover how to establish a mentor/protégé relationship


About our Guest:

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business.

Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.

While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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