Episode 155: Why People Buy from YOU with Bob Burg

Over 23+ years, the referral programs developed in our insurance agency business were at the core of generating more than $49 million dollars in sales. In this episode AND at the 2022 Be Unstoppable Bootcamp, you will learn from the man who was a huge inspiration in the development and marketing of our referral programs – Mr. Bob Burg.

You will not want to miss one second of this podcast and make sure to grab your seat and hotel room for the Be Unstoppable Bootcamp before they are gone. These “Tickets to paradise will NOT last!  Visit http://beunstoppablebootcamp.com now.

 

Key Takeaways:

  • People refer and do business with people they know, like, and trust
  • People are going to buy for their reasons, not ours and unless we are adept at discovering what those reasons are, we’re going to have a difficult time having the sale take place
  • A mistake we make is when we allow ourselves to believe what we understand is happiness is what someone else would understand is happiness
  • Gain an understanding of the Profit Motive and how profit is not just a financial one.
  • It is your mission to discover other’s profit motive
  • Discover how to establish a mentor/protégé relationship

 

About our Guest:

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their referral business.

Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.

While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.

https://burg.com

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 134: Are You 3.0 or Better with Tolga Tezel

Founder and CEO of Canopy Connect, Tolga Tezel joins me to discuss how his company has allowed insurance agencies to gather accurate, comprehensive data from their prospects and clients while allowing those potential clients to find, share and protect their data as well. This was an enlightening conversation and one that you are not going to want to miss.

Highlights:

  • Canopy Connect is putting the agent in control of helping people.
  • The advantages of not having to ask potential clients a number of questions but instead get the information with just a few clicks from both the client and yourself.
  • Most agencies do not have a 3.0 score, i.e. having 1000 clients and a minimum of 3000 policies
  • A look at the process of how it is integrated into your system
  • Although there is a focus on personal lines, Canopy Connect is extending into commercial as well.
  • Potential clients want to talk with an agent however they don’t want to spend time gathering the information they need to give

 

Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com

 

About My Guest:

Hi! 👋 I’m Tolga, founder & CEO at Canopy Connect. I honed my craft at startups, through open source work, and as an early infrastructure and product engineer at Dropbox.

Being Canadian, I had a hard time getting a credit card when I immigrated to the US. Banks couldn’t access my Canadian credit information, so they rejected me. In 2018 I joined Nova Credit to help launch in Canada and solve this problem. We helped immigrants get fair access to credit through their international data. I saw the power of consumer consent-driven data sharing first-hand. Through the magic of consumer consent + technology, we helped people unlock better financial outcomes for themselves. This inspiration drove me to discover other areas where consumers have a hard time getting value and convenience from their own data.

In 2019 I learned that this problem existed in the insurance space too. I talked with hundreds of insurance agency owners, agents, insurtechs and carrier reps and learned that getting accurate, comprehensive data from their prospects and customers was painfully difficult. Who knows their premiums, limits and deductibles off the top of their head? Who knows their VIN number, or where to find their dec page (let alone what a dec page even is?!) Of course no one knows. It’s not like most people are thinking about the bodily injury limit on their auto policy on a daily basis.

Not only is it painful for consumers to find and share their own data, but once data is shared, we lack the controls to know who we’ve shared it with, and to revoke our data if we want to. These are fundamental privacy and data controls we should have around our own sensitive data as consumers. They are necessary building blocks of a healthy insurance ecosystem where the consumer is in the driver’s seat.

I realized we could build a world where all of this was simple. The necessary ingredients are there; consumers want insurance to be personalized, seamless and easy, and they want basic control over their data. Insurance players need data to write better risks. The missing piece was infrastructure. So in early 2019 I started building the infrastructure for instant, secure and consumer consent-driven insurance data sharing. In February 2020 I founded Canopy Connect. A few months later we closed our seed round and started assembling a world-class engineering and product-focused team. Our team is now fully distributed across the US.

https://usecanopy.com/

[email protected]

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 127: 100 to 1 Million

The main goal of any business plan is to obtain new clients and keep them on as clients.  But in order to achieve that you must reach 100% of the marketplace utilizing 100% of the ways. This week I am going to share how to take your recruitment and retention results to an even higher level.

Highlights:

  • Don’t rely on email to reach your market. If you are not deleted, it may be a long time until it is read
  • Take on the mindset of a consumer.
  • Design a marketing campaign and use all venues within your reach include phone, snail mail, email, text, video, and run the gamut
  • There is power in the human voice, it helps with a connection so don’t be afraid to call or use voice broadcasting
  • Research on how a certain marketplace likes to communicate and build a campaign around that
  • When do you start reaching out to your lost souls, referrals, and wind backs? Day zero.
  • Everything starts with two things: decision and action

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 101: 100% of the Marketplace

 

There is a lot of noise out there when it comes to advertising and attracting clients to your agency.  Today we are going to discuss reaching 100% of the market 100% of the ways. Listen as we explore how to communicate your message and create interest in your agency.

 

Highlights:

  • Mike’s chance encounter with Michael Hyatt reaffirmed that there is a lot of information out there for people to consume and choose from
  • Choosing which means of communication to use to reach out to clients. HINT – It’s all of them!
  • The importance of being able to track statistics on email campaigns such as open rate
  • Snail mail and follow up go hand in hand
  • Touching base via video, whether a link in an email or text or using YouTube
  • Reaching your base through social media

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 97: Put a Fence Around Your Herd with Monthly Newsletters

 

I have said time and time again, “If you want to reach 100% of the marketplace, you have to use 100% of the ways”.  We have discussed many avenues to do so, but one that has been swirling around the agencies lately has been the topic of monthly newsletters. In this week’s episode, I want to talk about using this medium to make new and stronger connections with your existing and potential customers.

 

Highlights:

  • The importance of elevating the customer experience
  • My early entrance into newsletters 2 decades ago and how it translates to today
  • What type of newsletters to use – paper, electronic or both?
  • The power of connecting with personal stories and pictures
  • Repurposing relevant content for the newsletter
  • Content and layout ideas for the newsletter that promote connection
  • Utilizing inserts to promote referrals
  • Stories of success that other companies have had with newsletters
  • Building your brand through the newsletter

 

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 76: The Easiest Money You Will Ever Make

The easiest money that you are ever going to earn or make, is the money that you are already earning or making.  This is a reminder that although you can create leads to attract new business, you must ensure you have a marketing strategy aimed at your existing clients as well.

Highlights:

  • The story of Russell Herman Conwell
  • Ninja Stealth Tips
  • Mining your “Acre of Diamonds”
  • The Bain and McKenzie Studies and how the number of policies held correlates to customer retention
  • Strategies for reaching out to your clients

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]