Episode 127: 100 to 1 Million

The main goal of any business plan is to obtain new clients and keep them on as clients.  But in order to achieve that you must reach 100% of the marketplace utilizing 100% of the ways. This week I am going to share how to take your recruitment and retention results to an even higher level.

Highlights:

  • Don’t rely on email to reach your market. If you are not deleted, it may be a long time until it is read
  • Take on the mindset of a consumer.
  • Design a marketing campaign and use all venues within your reach include phone, snail mail, email, text, video, and run the gamut
  • There is power in the human voice, it helps with a connection so don’t be afraid to call or use voice broadcasting
  • Research on how a certain marketplace likes to communicate and build a campaign around that
  • When do you start reaching out to your lost souls, referrals, and wind backs? Day zero.
  • Everything starts with two things: decision and action

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 101: 100% of the Marketplace

 

There is a lot of noise out there when it comes to advertising and attracting clients to your agency.  Today we are going to discuss reaching 100% of the market 100% of the ways. Listen as we explore how to communicate your message and create interest in your agency.

 

Highlights:

  • Mike’s chance encounter with Michael Hyatt reaffirmed that there is a lot of information out there for people to consume and choose from
  • Choosing which means of communication to use to reach out to clients. HINT – It’s all of them!
  • The importance of being able to track statistics on email campaigns such as open rate
  • Snail mail and follow up go hand in hand
  • Touching base via video, whether a link in an email or text or using YouTube
  • Reaching your base through social media

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 97: Put a Fence Around Your Herd with Monthly Newsletters

 

I have said time and time again, “If you want to reach 100% of the marketplace, you have to use 100% of the ways”.  We have discussed many avenues to do so, but one that has been swirling around the agencies lately has been the topic of monthly newsletters. In this week’s episode, I want to talk about using this medium to make new and stronger connections with your existing and potential customers.

 

Highlights:

  • The importance of elevating the customer experience
  • My early entrance into newsletters 2 decades ago and how it translates to today
  • What type of newsletters to use – paper, electronic or both?
  • The power of connecting with personal stories and pictures
  • Repurposing relevant content for the newsletter
  • Content and layout ideas for the newsletter that promote connection
  • Utilizing inserts to promote referrals
  • Stories of success that other companies have had with newsletters
  • Building your brand through the newsletter

 

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 76: The Easiest Money You Will Ever Make

The easiest money that you are ever going to earn or make, is the money that you are already earning or making.  This is a reminder that although you can create leads to attract new business, you must ensure you have a marketing strategy aimed at your existing clients as well.

Highlights:

  • The story of Russell Herman Conwell
  • Ninja Stealth Tips
  • Mining your “Acre of Diamonds”
  • The Bain and McKenzie Studies and how the number of policies held correlates to customer retention
  • Strategies for reaching out to your clients

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]