Category: Podcast Episodes

Episode 121: Positioning YOU to Close More

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The art of predisposition. You should always include a predisposition to the lead to automatically close them so that when you arrive, it’s then super simple to close the deal.  Today I am going to share with you a simple step process that you can use in order to bring you closer to making the sale. Hint – the opening credits of this week’s podcast is one prime example.

 

Highlights:

  • A look at the number of contacts that need to be made based on the familiarity of your client with your brand. You may find it surprising, but it goes to show you how much you need to be promoting and reaching out.
  • The importance of providing education to your contacts. There is power in repurposing information.
  • Always have your social proof ready and available; testimonials, live references, etc
  • The value of offering a bonus
  • Set a deadline for your offer. You have already set up the predisposition that you are the authority, and your time is valuable as well.
  • Setting yourself up as an authority with writing a book

 

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 120:This IA’s Making a Global Impact

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Susan Shaw is an insurance agent that is trying to make a difference, not just for our clients but for the world overall.  Join Susan and I as we discuss the impact she is making through her agency, her volunteer work, and her fundraising endeavors that are making a difference in thousands of lives. Susan shows us what it means to live in alignment with your integrity.

Highlights:

  • Her path to taking over her father’s insurance company and growing into something that gives back to the community as a whole
  • Her time working in the Chamber of Commerce mentoring upcoming small business owners
  • Her daughter’s initiative to start Goals for Bowls which helps feed people in need in other countries.
  • Inspiring others to help achieve these global goals and vision
  • Her adventures in Botswana including run away hippos and being pulled over for suspicion of human trafficking
  • How these experiences have changed her global outlook on life
  • Her thoughts and suggestions for business entrepreneurs who have been thinking of attempting to make a difference in the community

 

About our Guest:

Susan C. Shaw – Chief Operating Officer

Susan, as COO, is the engine that drives Goals For Bowls. As a super soccer mom, she sites her greatest passions as watching Sarah play “the beautiful game” and serving others in her community and around the world. She serves on several non-profit boards across DFW and spends hundreds of hours volunteering each and every year for various causes that are close to her heart. You can find her networking at various HEB Chamber of Commerce events, shipping #GFB products from Shaw Insurance Agency in Hurst, TX, fundraising all over DFW, and taking pictures behind the camera on mission trips! We could not do what we do without Mama Shaw, our real “MVP”!

 

Goals For Bowls:  https://goalsforbowls.com/

Linkedin: https://www.linkedin.com/in/susan-shaw-1230a9a/

Shaw Insurance Agency:  https://www.shawinsuranceagency.com/

 

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 119: Protecting People’s ASSets

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Asset protection is a key component of what we all do. But you would be surprised how many of our clients aren’t aware of what they need or more importantly, how much they need in order to be protected.  Today we are going to highlight some of the strategies you can use to cover your client’s ASSets both personally and in business.

Highlights:

  • How the law of reciprocity led me to develop a better system for asset protection
  • Determining the amount of liability insurance you need
  • Understanding that future earnings are at risk in today’s society
  • Assisting our clients to understand the risks that are posed without proper coverage
  • Even if you do not get them to sign, it is important to ensure that they understand, it will help increase your credibility

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 118: Monthly Newsletter (Encore)

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If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them?

What is your very best method of consistent communication with your clients, friend, prospects, and emergency contacts? In our Living Agency Laboratory, it’s HANDS-DOWN our agency newsletter. It is the most talked about, generates the most referrals and gains us tremendous credibility in the eyes of all who read and talk about our agency.

I received a call recently from a client who shared a story where they were at a charitable fundraiser, talking with someone about insurance. The other party mentioned that they were insured with Stromsoe Insurance Agency, that one of the things they LOVED about the relationship with the agency is the newsletter. The “other party” actually said “it almost seems like Stromsoe Insurance Agency is too good to be true, they are over the top”.

Highlights:

  • The formula for the content of an effective newsletter
  • Use themes to help format your monthly content
  • The benefits of a monthly newsletter on retention and relationship building
  • Developing that top-of-mind awareness in consumers
  • Frequency of newsletters and alternatives such as postcards and blogs
  • Looking at the various means of distribution
  • Building loyalty within your current customers

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 117: Your Mindset is Your Skillset

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Today we are going to delve into the mindset.  Your mindset influences how you think, feel, and behave in any given situation.  I want to talk to you about how your mindset can be your greatest skill set and how the things I have done sharpen and enhance mine.

Highlights:

  • The importance of feeding your mind
  • Plan your day the day before in order to help your subconscious be ready before the day begins
  • Creating a positive habitual routine
  • Being your best self requires getting an adequate amount of rest
  • The 8 by 8 by 8 thought process
  • You are the result of the five people that you hang around with most
  • Having an accountability partner to keep you on task
  • Learn to let go of the things that you are worried about, they rarely happen

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 116: Check Your Scoreboard (Encore)

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We hope that you enjoy this encore episode of the Unstoppable Profit Podcast.  This episode originally aired Sept 26, 2020.

Numbers don’t lie!  In any business, you need to know your numbers.  What are your attraction and retention rates?  Are you meeting the expectations of your goals?  Today I am going to share my journey to use our numbers to create our scoreboards as well as how it relates to the core values of our agency.

Highlights:

  • The “Reinvent and Learn a Lesson” cycle for success
  • Set up regular meetings with your leadership to discuss your weekly measurables
  • Determining your Policy per New Client Count
  • Grow your team and ensure everybody knows the core values
  • Developing scorecards for different divisions, how it works, and the incentives behind it

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 115: Coach ‘Em Up Or Coach ‘Em Out

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So, you have hired the best applicant for the position. But just because they were the best does not mean that they need little training and coaching.  In this week’s episode, I discuss what the onboarding process should look like including training and evaluation.  This is all-important because you will need to determine whether there is potential for growth within the agency or if you need to release them back into the marketplace.

Highlights:

  • You have hired however you still need to be recruiting, never stop
  • After hiring there are different phases to put your new recruit through; training, motivation, and accountability.
  • The 10,000-foot view of the insurance business, what it is, and the tools used to implement this training
  • Creating short term, mid-term, and long-term expectations for new team members
  • Utilizing checklists for getting them started in your agency
  • Assigning various mentors to train on different days so as not to tax the demands of your other employees
  • A look at the first few weeks of training, with both expectations and accountability being evaluated
  • Identifying areas of needed improvement to determine whether you are continuing with them or termination

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 114: The Truth about First P Candidates

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After episode 112 went live, I had many requests to keep the conversation going about employee recruitment. You asked for it and we listened. In this episode, I further discuss the hiring process, what skills you need, what skills they need, red flags to watch out for, and much more.

Highlights:

  • Discover the progression of an excellent PR person within UPP
  • The #1 skillset of being a great interviewer
  • The importance of the phone screen process
  • Interviewee personal rating scales
  • Utilizing the team interview approach for better evaluation of potential employees
  • Red flag areas and what to look for
  • Job shadowing as an interview technique
  • A look at the reference process, obtaining personal and professional references

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 113: Social Proof REVEALED (Encore Presentation)

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This episode originally aired on May 30, 2020.

Today I am going to be talking to you about “WHY?”  Why should people do business with you and your agency instead of one of the many other options available to them?  One of the key factors is building your social proof arsenal, the marketing strategies that will help you stand out above the rest.

Highlights:

  • The three aspects of your social proof arsenal that should be place.
  • How to get started with collecting testimonials, through written, audio and video media.
  • What to do with testimonials once you have them.
  • what risk reversal is and how to use it as a guarantee of your qualified services.
  • the benefit of having live references ready to go based on the each of your niches.

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 112: Today’s Cluster F and the First P

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Today’s state of affairs is unprecedented in my 47 years in business. And with this, it is more prudent than ever to focus on the People, which includes you as leaders as well as your team.  Join me as I explore strategies that will both help you as well as finding and keeping the team that you need to be successful.

Highlights:

  • Going beyond your comfort zone
  • Working on yourself first before you can effectively lead
  • The importance of an effective hiring system, encompassing everything from recruitment to retainment
  • A look at the strategies used by Mike and his team to find the best candidates, from headlines to online tools to networking
  • Four steps to use after a candidate has successfully made it through your filtering system
  • Scenarios to approach the discussion around compensation expectations
  • Don’t let the right candidate slip through your fingers by waiting on the offer

 

Resources Mentioned:

www.uppfaststart.com

www.beunstoppablebootcamp.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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