Episode 74: Size DOES Matter in the Niche Dominated by This Agent

Today we are joined by an incredible agency owner that has completely dominated a niche where SIZE does matter…

Joining her father’s business was the best decision that Toni Shibayama made.   She truly loves the insurance industry and engaging with clients.  This passion allowed her to take the business to the next level.


  • Creating that educational focus on risk management
  • Developing relationships with clients so that you are their go-to person
  • Moving from mostly Employee Benefits to a full-service agency
  • Motivating your team members
  • Gaining the reputation of a Niche Expert
  • Her upcoming book


Toni Shibayama, S&K Financial and Insurance Service

Managing Partner and Chief Risk Officer for Insurance, HR, Safety, and Wellness


For the past 20 years, Toni and her team has helped hundreds of business owners through strategic programs that mitigate lawsuits, foster workplace diversity, enhance performance management, and nurture innovation. Her expertise is in the hospitality and private club industry, where she focuses on injury prevention, leadership skills, emotional intelligence and helping to enhance the membership experience.

Toni has been a featured speaker for the Golden State Club Managers and Club Benchmarking, where she has focused on insurance and risk management for private clubs, and providing solutions in human resources and insurance coverage.

Her unique skills at managing workers’ compensation and safety compliance has also led her to serve as a contributing author for such prestigious industry publications as Boardroom, California Broker, Insurance Business America, and Construction Executive, among others. 

Toni attended the Marshall School of Business at University of Southern California and holds multiple industry designations, including Master in Workers’ Comp (MWC), Senior Professional in Human Resources (SPHR), and Certified Wellness and Benefits Advisor (CWBA).



Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Leave a Reply

Your email address will not be published. Required fields are marked *