Episode 81: The 80/20 Rule Is Always In Effect

Client segmentation is the topic of this week’s episode.  At its core is the Pareto Principle, that 80% of the consequences come from 20% of the causes.  In the 45 years of my business journey, the 80/20 rule is always prevalent.  Join me as I discuss its effect on your overall customer strategies.

Highlights:

  • Strategies for identifying your different levels of clients
  • Eliminate the bottom 20%
  • Focus on ensuring the top 20% remain your top 20%
  • Engaging your mid-range 60% to have them become part of your top-level clients

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 79: Encore Episode – Your Client Avatar to Ultimate Profit

I am excited to bring you an encore episode of the Unstoppable Profit Podcast.  This episode originally aired in September 2019 however it is still as relevant today as it ever was.

An ideal client profile should be based on interviews and research from your existing and lost clients, prospects, and your team members. The end result is that you create an ideal client avatar who embodies your best client.

Highlights:

  • Creating an ideal client profile, or a few, to help you attract, qualify, and sell to those clients
  • Asking the right questions to determine if the client meets the profile
  • This process can also be used for identifying your ideal referral partners, your ideal acquisition prospects and the list goes on.
  • Most importantly you must remember, “it’s all about them and never about you.”

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 78: It’s Better to Give Than to Receive

Patty Lares does not believe in giving up.   Faced with challenges in her youth, she had to quit school to find a job and survive but that did not stop her. At the age of 18, she earned her insurance license and never looked back.   Patty shares her story and the lessons learned to inspire all the entrepreneurs out there.

Highlights:

  • Foraging ahead to start her own business, knocking on doors and handing out flyers
  • The strength of asking for support and investing in yourself
  • Being the first female Hispanic woman to be recognized by Rough Notes Magazine
  • Acquisitions and helping them sustain their legacy
  • Strategies for organic growth

 

About Our Guest:

Patty Lares is the founder and President of AA Lares Insurance Services, Inc. Starting her insurance career at the age of 16 in Anaheim, CA, Patty has been an active member of the in the insurance community for over 30 years. On October 2, 2000 Ms. Lares opened her own agency. Fast forward 19 years later, Patty is now leading a team of 15 members across two locations.

Recognized as Agency of the Month in 2018 by Rough Notes Magazine and BIG Independent Group’s Professional Agency of the Year in 2016, the AA Lares Insurance team continue to wow their community and push the boundaries from what is expected of insurance brokers and agents in the eyes of insurance carriers and clients. The AA Lares team volunteers monthly at a number of local nonprofits such as March of Dimes, Backpacks for Success, and OC Heart Walk.  Ms. Lares has participated in various insurance business groups including the Alliance of Insurance Agents and Brokers, as well as the Unstoppable Profit Producers.

Outside of the office, Patty loves spending time with her family on road trips and at soccer matches. Early morning hikes and motivational audiobooks are embedded into her daily routine.

Stay connected with Patty and her team by visiting the company website (laresinsurance.com) or social media accounts (@laresinsurance).

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 77: Check Your Scoreboard

Numbers don’t lie!  In any business, you need to know your numbers.  What are your attraction and retention rates?  Are you meeting the expectations of your goals?  Today I am going to share my journey to use our numbers to create our scoreboards as well as how it relates to the core values of our agency.

Highlights:

  • The “Reinvent and Learn a Lesson” cycle for success
  • Set up regular meetings with your leadership to discuss your weekly measurables
  • Determining your Policy per New Client Count
  • Grow your team and ensure everybody knows the core values
  • Developing scorecards for different divisions, how it works and the incentives behind it

WANT MORE…

Many agents have asked us this year….. “What are the three P’s anyway and how does this affect my agency? “ … that’s a great question and our goal is to always deliver in a BIG WAY.

Join us for the All New Virtual One Full Day Unstoppable Profit Producer Fast Start Event, where you will get Mike’s Proven 3 Step Blueprint to Explode Your Profits. This full one day session, we will dive deep into People, Processes and Promotion and exactly how all this can be implemented in an agency to cause growth, wealth and all more freedom is now reality!

LIMITED SPACE – Grab Your Seat Today: www.UPPFastStart.com

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

PS Here’s What Others Have To Say About Mike Stromsoe And The Unstoppable Profit Producer Programs:

Episode 76: The Easiest Money You Will Ever Make

The easiest money that you are ever going to earn or make, is the money that you are already earning or making.  This is a reminder that although you can create leads to attract new business, you must ensure you have a marketing strategy aimed at your existing clients as well.

Highlights:

  • The story of Russell Herman Conwell
  • Ninja Stealth Tips
  • Mining your “Acre of Diamonds”
  • The Bain and McKenzie Studies and how the number of policies held correlates to customer retention
  • Strategies for reaching out to your clients

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 75: The Five Disciplines of Being a Social Media Authority

Daniel Seong has been in the insurance agency for 12 years, moving into it from doing mortgages.  He discovered that he loved the work with little regrets.   Daniel joins us today to discuss how he uses social media to enhance his engagement with the community.

Highlights:

  • The culture of winning and caring
  • The law of reciprocity – treat everybody the right way
  • Taking a dip into social media starting with Yelp and how that grew to further engagement on social media
  • Being consistent with your posting
  • The importance of branding on social media
  • Handling policy cancellations with love
  • Responding to posts in minutes not days
  • Incentives for team members in earning positive reviews and testimonials
  • Be consistent in your engagement with clients, always go that extra step

 

About Our Guest:

Daniel Seong was born in South Korea in 1979 and moved to Burbank, Ca in 1984.  He grew up with two older sisters and a younger brother.  After a week of graduating high school he was on “the bus” to bootcamp.  He served in the Marine Corps with an Honorable Discharge in 2002.  He now lives in Irvine, CA with his beautiful wife Christina of 16 years and has 4 amazing daughters (Nicole, Natalie, Leah & Lauren) & son (Nathan).

Daniel is a firm believer in “the harder you work, the luckier you get”.

Daniel founded Great Park Insurance from his bedroom desk working 2-day jobs, plus a graveyard shift to support his family.  At one point, having only $200 to his name with 4 kids, he decided to plant his flag in the industry and make it happen!  No excuses! 

“Being on welfare and having to send my wife to the grocery store with food stamps made me work harder than I ever could have imagined.” – Daniel Seong

 “I took 7 days off my first 5 years in the business and five of them were for Christmas.” – Daniel Seong

Great Park Insurance is currently licensed in 8 States (Arizona, California, Colorado, New Jersey, Nevada, Oregon, Texas, Washington) and The Team speaks 8 languages (English, Cantonese/Mandarin, Turkish, Spanish, Korean, Romanian, Hindi, Greek).

Daniel is living his dream life by being able to come out to the office every day to inspire, lead and develop his team members.  Recently, he was featured in “The Last Agent Standing Volume 5” as Great Park Insurance has become Yelp’s highest rated insurance agency in the country.

“Consistency will always be greater than talent.” – Daniel Seong

He enjoys creating memories with his loved ones, one-on-one dates with his kids and getting old together with Christina.  All his kids want 4 kids of their own so a simple family dinner will consist of 32 people.  This is Daniel’s ultimate dream.

“What a life I get to live.” – Daniel Seong

 

SOCIAL MEDIA LINKS

Facebook: https://www.facebook.com/daniel.seong/

Facebook Agency: https://www.facebook.com/greatparkinsurance

Instagram: https://www.instagram.com/great_park_insurance/

Agency: https://www.greatparkinsurance.com/

Yelp: https://www.yelp.com/biz/great-park-insurance-irvine

LinkedIn: https://www.linkedin.com/in/daniel-seong-787b2b64/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 74: Size DOES Matter in the Niche Dominated by This Agent

Today we are joined by an incredible agency owner that has completely dominated a niche where SIZE does matter…

Joining her father’s business was the best decision that Toni Shibayama made.   She truly loves the insurance industry and engaging with clients.  This passion allowed her to take the business to the next level.

Highlights:

  • Creating that educational focus on risk management
  • Developing relationships with clients so that you are their go-to person
  • Moving from mostly Employee Benefits to a full-service agency
  • Motivating your team members
  • Gaining the reputation of a Niche Expert
  • Her upcoming book

 

Toni Shibayama, S&K Financial and Insurance Service

Managing Partner and Chief Risk Officer for Insurance, HR, Safety, and Wellness

 

For the past 20 years, Toni and her team has helped hundreds of business owners through strategic programs that mitigate lawsuits, foster workplace diversity, enhance performance management, and nurture innovation. Her expertise is in the hospitality and private club industry, where she focuses on injury prevention, leadership skills, emotional intelligence and helping to enhance the membership experience.

Toni has been a featured speaker for the Golden State Club Managers and Club Benchmarking, where she has focused on insurance and risk management for private clubs, and providing solutions in human resources and insurance coverage.

Her unique skills at managing workers’ compensation and safety compliance has also led her to serve as a contributing author for such prestigious industry publications as Boardroom, California Broker, Insurance Business America, and Construction Executive, among others. 

Toni attended the Marshall School of Business at University of Southern California and holds multiple industry designations, including Master in Workers’ Comp (MWC), Senior Professional in Human Resources (SPHR), and Certified Wellness and Benefits Advisor (CWBA).

 

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 73: Hire SlowER and Fire Fast

You have all learned to hire slow and fire fast. In today’s environment, I am here to tell you…things have changed and will keep changing !! Now, the next normal is “Hire SlowER and fire fast. This may be a change to what we are used to but change means growth and making yourself and your company even better.

Highlights:

  • Breakdowns lead to breakthroughs
  • Knowing your top three personal talents
  • Always be recruiting
  • Find your ‘A’ players in your personal network
  • Only 10% of your best team members will be found online
  • To reach 100% of the market use 100% of the ways
  • Investing in marketing to find your best hires
  • When it comes to firing don’t let personal relationship supersede business ones

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 72: Your Brand – What People Perceive is What They Believe with Dan Mulhern

Looking to create your brand, then Dan Mulhern is the one to talk to.  Dan has helped us create our brand guide which determines what we look like from the colors we on our social media to the fonts we write with. But listen to how branding is so much more as Dan and I get into our conversation.

Highlights:

  • Dan’s creative background, switching from playing heavy metal music to getting a degree in art
  • Building his design business and his sister company for website development
  • The importance of branding to stand out from your competition
  • How branding can generate new customers or reinvigorate current ones
  • A strong brand can create a strong organization
  • Perks of having a strong brand
  • Core values in branding
  • How brand consistency is crucial to profitability success

 

About Dan Mulhern

“I’ve been creating visual art as long as I can remember. In elementary school, my teachers used to think that my parents created my art for me. As a child I always wanted to be a pilot and an architect.  Ending up as a commercial designer and brand expert doesn’t come as a surprise I suppose.  It allows me to explore new horizons and do it in such a way that I have to adhere to minute details in order to create a successful outcome. The best part, however, is experiencing my clients’ satisfaction when we’ve created something special that will resonate powerfully in the marketplace. That is what keeps me doing what I do, doing what I love.”

To find out more about Dan, visit www.MulhernDesignCo.com or give him a call at 951-764-3696.

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 71: Mike’s in the Hot Seat

We are turning things around on this week’s episode with Andrea Wyatt taking over the podcast. Agents have been contacting her with many questions, so she thought that it was time to put Mike into the hot seat to answer them.

Highlights:

  • Learning customer interaction skills at the age of eight working a drive-thru
  • Getting into the insurance business with his dad and moving on to forge his own path
  • Managing the quick growth of his company
  • How the UPP program began
  • The philosophy of the 3 Ps
  • The latest program UPP Fast Start
  • Technology changes – life in the industry before computers
  • Success stories of agents who implemented the training
  • Creating success from failures

www.uppfaststart.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]