Today we’re going to be talking about are you attractive enough, and I’m not talking about what you see in the mirror of truth.
What I’m talking about is, if you want to have more, you have to become more because you attract exactly what you are and who you become. That’s what I’m talking about. Are you attractive enough to the marketplace or the marketplaces that you are trying to connect with, because if you are not, if you’re not different, if you’re not unique, if you’re not like something they have never seen before or something they want to be drawn to, we need to up our game.
I just got off of a most recent bootcamp and I am all fired up and uber pumped for all of you, because my friends, there is nothing but opportunity in front of you and it’s really up to you. The opportunity is out there. I’m here to tell you, my observation of the industry, whether it be our industry, the insurance industry or any other industry out there, there’s a lot of people who aren’t willing to go get it. I will suggest as much as 80% of the force out there is not willing to do what it takes. I know that’s not you, so congratulations. You’re already in the top 20%.
So what I wanted to share with you today is, are you attractive enough? Dr. Seuss said, “Why fit in when you were born to stand out?” I mean, if you ever read any of the Dr. Seuss books to your children, Green Eggs and Ham and Cat in the Hat and all that kind of stuff, you were born to stand out, my friends. So my encouragement is, go stand out and be different than anybody else in the marketplace.
So my question for you today is why. Why are people continually attracted to you, or why are they not, and you or your agency team over and over and over and above any and all of their options available to them? That is one of my greatest encouragements as an overall mindset in any organization. Whether it be your agency, my agency or any other business out there, you’ve got to be answering this question all the time. Why should people do business with you over and above any and all other options available to them? You’ve got to be answering that question all the time.
A fact in today’s society is that updated messages or the marketplace is inundated with messages, making it into the minds of the marketplace because they’re just inundated. It’s a noisy, crazy, like I said, inundated marketplace. And so what’s going to help you get into the prospect’s minds if they’re even thinking about you? When they hear the word insurance, do they even think about you, your uniqueness, what you bring to the table, the thing that separates you? See, here’s the thing, my friends. They don’t need you. So we have to be cognizant of the fact that they do need us and we have to make sure that we stand out in the minds of that particular marketplace.
Thank you for the opportunity to help you grow your business, so you can have more FREEDOM to live life on your terms!
What more can we do for you?
PS If you are ready to change the future of your agency business, here are two ways to get involved:
Attend our next Live BeUnstoppable Bootcamp – Reserve Your Seat Today (click here)!
Learn more about America’s Leading Independent Insurance Agency Owners Coaching & Mastermind Programs – Work With Mike (click here)!