Episode 47 : Your Authority Dominance

Your Authority Dominance

You have an incredible opportunity before you to completely dominate the entire geographical sphere within 50 miles of any business that you get to operate and well beyond that. But before you begin to dominate, say your entire state, say your entire geographical region and beyond that, you’ve got to really set the foundational precedent for your local geographical area.

You begin to find out how to position yourself and your brand in the markets that you wish to dominate because it’s all about who you are.  One, be the influence, continue to build yourself as a leader, as a person, as an influencer, everywhere around you.  Two, make sure you have a solid brand guide telling your businesses story and who you are. Three, identify the key centers of influence that you want to get next to and go after them.

Four, be vulnerable. Open up. The more you open up, the deeper and the more authentic and clear the connection. I mean, think about it in your personal relationships.  The more you open up, the more depth … everything about you, the better the relationship, right? People want to do business with real, authentic, genuine people. Be vulnerable.

Number five, share your story after you ask them to share theirs, but share your story. Get really good at sharing your story so that it’s of influence, so that it’s something that people want to hear about. Number six, be the authority. Become the authority and don’t be afraid to share your authority. Number seven, E+ F = C, R + T + MFT, experience plus feeling equals connection. Relationship plus trust equals money follows trust.

And last, less is more. Make that wow pop, significant, wondrous and just amazing. Leave them without words.

Thank you for the opportunity to help you grow your business, so you can have more FREEDOM to live life on your terms!

Wishing you and your loved ones a wonderful Thanksgiving weekend!  We are so very grateful for you!

What more can we do for you?

Gratefully,

 

Mike Stromsoe

PS If you are ready to change the future of your agency business, here are two ways you can get involved today:

Reserve Your Seat for the next Live 3-Day BeUnstoppable Bootcamp – Reserve Your Seat Today (click here)!

Learn more about America’s Leading Independent Insurance Agency Owners Coaching & Mastermind Programs – Work With Mike (click here)!

Episode 46 : Are You Attractive Enough

Today we’re going to be talking about are you attractive enough, and I’m not talking about what you see in the mirror of truth.

What I’m talking about is, if you want to have more, you have to become more because you attract exactly what you are and who you become. That’s what I’m talking about. Are you attractive enough to the marketplace or the marketplaces that you are trying to connect with, because if you are not, if you’re not different, if you’re not unique, if you’re not like something they have never seen before or something they want to be drawn to, we need to up our game.

I just got off of a most recent bootcamp and I am all fired up and uber pumped for all of you, because my friends, there is nothing but opportunity in front of you and it’s really up to you.  The opportunity is out there. I’m here to tell you, my observation of the industry, whether it be our industry, the insurance industry or any other industry out there, there’s a lot of people who aren’t willing to go get it. I will suggest as much as 80% of the force out there is not willing to do what it takes. I know that’s not you, so congratulations. You’re already in the top 20%.

So what I wanted to share with you today is, are you attractive enough? Dr. Seuss said, “Why fit in when you were born to stand out?” I mean, if you ever read any of the Dr. Seuss books to your children, Green Eggs and Ham and Cat in the Hat and all that kind of stuff, you were born to stand out, my friends. So my encouragement is, go stand out and be different than anybody else in the marketplace.

So my question for you today is why. Why are people continually attracted to you, or why are they not, and you or your agency team over and over and over and above any and all of their options available to them? That is one of my greatest encouragements as an overall mindset in any organization. Whether it be your agency, my agency or any other business out there, you’ve got to be answering this question all the time. Why should people do business with you over and above any and all other options available to them? You’ve got to be answering that question all the time.

A fact in today’s society is that updated messages or the marketplace is inundated with messages, making it into the minds of the marketplace because they’re just inundated. It’s a noisy, crazy, like I said, inundated marketplace. And so what’s going to help you get into the prospect’s minds if they’re even thinking about you? When they hear the word insurance, do they even think about you, your uniqueness, what you bring to the table, the thing that separates you? See, here’s the thing, my friends. They don’t need you. So we have to be cognizant of the fact that they do need us and we have to make sure that we stand out in the minds of that particular marketplace.

Thank you for the opportunity to help you grow your business, so you can have more FREEDOM to live life on your terms!

What more can we do for you?

Gratefully,

 

Mike Stromsoe

PS If you are ready to change the future of your agency business, here are two ways to get involved:

Attend our next Live BeUnstoppable Bootcamp – Reserve Your Seat Today (click here)!

Learn more about America’s Leading Independent Insurance Agency Owners Coaching & Mastermind Programs – Work With Mike (click here)!

Episode 44 : Ultimate Client Avatar

Your Client Avatar To Ultimate Profit

An ideal client profile should be based on interviews and research from your existing and lost clients, prospects, and your team members. The end result is that you create a ideal client avatar whom embodies your best client.

The client profile map will give you a better understanding of how your ideal client makes decisions, what keeps them up at night, what their expectations are from their insurance agent, and the average sales cycle for each type. Using this information, you can mold your sales process to your prospects. This will help you to better understand when to provide the proposal, what type of nurturing campaigns you should set up, what information the prospect needs and when, and how often you should communicate with the potential client.

Creating an ideal client profile — or a few — will help you to attract, qualify, and sell to only these clients. And this is how you can truly stand out from the competition.

This process can also be used for identifying your ideal referral partners, your ideal acquisition prospects and the list goes on.  Most importantly you must remember, “it’s all about them and never about you.”

Now go out and implement, execute and take action!

Thank you for the opportunity to help your grow your business, create financial security and have more freedom to live life on your terms!

What more can we do for you?

Gratefully,

Mike Stromsoe

The Unstoppable Profit Producer

Phone: 800-770-9984

Episode 43 : Special Guest Kevin Eastman

Today We Are Joined By Special Guest, NBA Champion Coach, Mr. Kevin Eastman

Over his 40 years in the game of basketball at the collegiate and professional levels, Kevin Eastman has studied what makes the best The Best – their habits, mindsets, strategies and every day choices.

Known as a thought leader in the basketball and sports worlds, Kevin is now an engaging speaker who inspires a wide range of audiences, from sports teams to diverse corporate groups.

What sets Kevin apart from many other speakers is that he has lived in the world of the best while observing and studying them every day.  His curiosity and dedication to learning provide the backdrop for delivering powerful talks on leadership, culture, teamwork and why the best are The Best.

Quick Look at Kevin’s Accomplishments:

  • 13 years in the NBA (Clippers VP of Basketball Operations, Assistant Coach, LA Clippers and Boston Celtics)
  • 22 years College Coach (11 as Head Coach)
  • 4 years College Director of Athletics
  • NBA World Championship with Boston Celtics 2008
  • NBA Finals with the Boston Celtics 2010
  • Coached in 2 NBA All Star Games 2008 and 2010
  • Has worked with and/or coached NBA All Stars: Kobe Bryant, Lebron James, Blake Griffin, Deandre Jordan, Paul Pierce, Kevin Garnett, Kevin Durant, Chris Paul, Anthony Davis, Lamarcus Aldridge, Ray Allen, Kyrie Irving , Kevin Love, Demar DeRozen, John Wall, Demarcus Cousins
  • Elected to his High School and College Hall of Fame – Haddonfield Memorial HS (NJ) and University of Richmond (VA)
  • Consultant to Nike Basketball’s Elite College and High School players
  • Internationally recognized as one of the best basketball clinicians
  • Run bachelor’s and master’s degrees from University of Richmond
  • Author of Why The Best Are The Best : 25 Powerful Words that Impact, Inspire and Define Champions

Plus an Exclusive Invitation Just For You…

Meet Kevin Eastman LIVE at the BeUnstoppable 2019 Bootcamp, October 21-23, 2019 in beautiful San Diego, CA!

But wait, there’s MORE…

Take advantage of this Exclusive Invitation this and SAVE $199… BONUS, if you reserve your seat and reference this podcast YOU get a FREE copy of Kevin’s book Why The Best Are The Best (and an opportunity to get it signed by Kevin at the Bootcamp)!

To Reserve Your Seat Today – visit www.BeUnstoppableBootcamp.com

Here’s What Other Agents That Made The Decision To Attend Mike Stromsoe’s BeUnstoppable Bootcamps Had To Say:

 

If you are ready to change the future of your agency business, make the decision today – www.BeUnstoppableBootcamp.com!

Episode 42 : Authenticity

Authenticity is about presence, living in the moment with conviction and confidence and staying true to yourself.

Today we are going to be talking about a topic that seems to come up again, and again, and again.  And it answers the question, the age-old marketing question…

“Why should people do business with you over any and all other options?”

Yes, social proof and all of that is in play, but the word I really haven’t dug into is the ‘A’ word…  AUTHENTICITY

“To be authentic, we must cultivate the courage to be imperfect — and vulnerable. We have to believe that we are fundamentally worthy of love and acceptance, just as we are. I’ve learned that there is no better way to invite more grace, gratitude and joy into our lives than by mindfully practicing authenticity.”— Brené Brown

An authentic person puts the people around them at ease, like a comforting, old friend who welcomes us in and makes us feel at home.

There’s never any doubt or questioning the integrity of an authentic individual. Their behavior, in terms of ethics and morals, is as predictable as snow during wintertime in Minnesota. You know what you’re going to get.

Thank you for this and every opportunity to share with you.

What more can we do for you?

Gratefully,

Mike Stromsoe

The Unstoppable Profit Producer

PS If you are ready to change the future of your agency business, you’re invited to join us and hundreds of other agency owners at the upcoming BeUnstoppable Bootcamp in beautiful San Diego, CA!

Reserve your seat today at www.BeUnstoppableBootcamp.com!

Episode 41 : The Third P – Promotion

The Sexy P – Promotion

A few quick thoughts before your mind moves to the weekend. Please make sure you jot down the Top 10 Reasons to Stay in Touch on your “implement, execute and take action” plan calendar for Monday. I will guarantee your competitors are…..

I just spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties.

KEEP IN TOUCH WITH YOUR CUSTOMERS AND PROSPECTS – ALL OF THE TIME…

Here are the Top 10 Reasons to stay in touch:

  1. Most businesses lose 10-17% of their business every year.

 

  1. 62% of your clients aren’t taking advantage of all of your products or services.

 

  1. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!

 

  1. Simply saying thank you to your customer will increase your business by 17%.

 

  1. You lose 10% of your influence for every month that you don’t have contact with your client.

 

  1. A 5% increase in customer loyalty could yield 20-80% to your bottom line.

 

  1. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you or your message at least 7 times.

 

  1. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.

 

  1. 66% of your business within the next year will come from your sphere of influence.

 

  1. 80% of sales are made on the fifth to twelfth contact.

 

What is working for you? Why or why not? As marketers, we test. Are you testing consistently?  Need help?  Respond today, we will be helping you tomorrow.

Are You Ready To Take Your Agency Business To The Next Level?

You’re invited to join us and hundreds of other forward-thinking, high-achieving agency owners, just like you, October 21 – 23, 2019 for the 2019 BeUnstoppable Bootcamp in beautiful San Diego, California!

Here’s what other agents have to say about Mike Stromsoe and the BeUnstoppable Bootcamps:

Don’t wait…. Reserve Your Seat Today and Save – visit www.BeUnstoppableBootcamp.com today!

Thank you for the opportunity to serve you.  What more can we do for you?

Gratefully,

 

Mike Stromsoe

The Unstoppable Profit Producer

Call 800-770-9984 Today!

Episode 33 : Staying in Front of Your Marketplace Part 2

Retain The Clients You Already Have

Please make sure you jot down the Top 10 Reasons to Stay in Touch on your “implement, execute and take action” plan calendar for Monday. I will guarantee your competitors are…..

I just spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties.

KEEP IN TOUCH WITH YOUR CUSTOMERS AND PROSPECTS – ALL OF THE TIME

Here are the Top 10 Reasons to stay in touch:

  1. Most businesses lose 10-17% of their business every year.
  2. 62% of your clients aren’t taking advantage of all of your products or services.
  3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!
  4. Simply saying thank you to your customer will increase your business by 17%.
  5. You lose 10% of your influence for every month that you don’t have contact with your client.
  6. A 5% increase in customer loyalty could yield 20-80% to your bottom line.
  7. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you or your message at least 7 times.
  8. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.
  9. 66% of your business within the next year will come from your sphere of influence.
  10. Only 3% of the mail we receive is personal.

What is working for you? Why or why not? As marketers, we test. Are you testing consistently?  Need help?  Respond today, we will be helping you tomorrow.

Make it a GREAT weekend, NO other options!

To your massive success,

 

Mike Stromsoe

The Unstoppable Profit Producer

Episode 29 : Accelerate Your Sales Growth

Have you ever been part of a great team?

A team where you loved to come to work every morning, a team that charged you up with energy, and a team that encouraged you to accomplish goals you thought were impossible. On this team you felt a great sense of belonging and believed that others had your back in every situation.

A team is more than a group of people who work together. A high performing team is a group of people who share a common vision, goals, metrics and who collaborate, challenge and hold each other accountable to achieve outstanding results.

This weeks podcast is all about creating a high performance sales team!

Episode 23 : Snail Mail Your Team

Motivate Your Team – All of the Time

Our encouragement and motivation doesn’t stop at the office.  We even use snail mail! We like to send direct mail pieces to our people on a regular basis. A lot of business owners may think this idea is strange—we see these people every day, so why pay for postage to send them something in the mail when we could just walk over and hand it to them? It really comes down to the elements of surprise and intrigue. Sure, you could hand someone an envelope, but what if it showed up unannounced at the person’s door? The effect is much more dramatic.

One year we had a direct mail campaign to the team members’ home addresses that lasted an entire year. We had set a goal that year of getting 90 new applications per month. We had nine team members at the time, so we divided 90 by 9 to reach a value of $10. We included a written example of this goal with $10 bill attached, every month, to the team members’ home. We encouraged sharing with the entire family.  The $10 represented a number that, when multiplied, equaled their monthly goal for attracting new business.  Then we sent out another follow-up, motivational note two weeks later. They received a motivational note and a reminder every two weeks, all year long, to keep this goal in the cross-hairs.

If all it takes to help your team feel important and needed is to spend a little money on some paper and postage, then I say that is one wise investment. Take care of your people, and they will take care of you.

If you are ready to take your leadership skills to a whole new level, you’re invited to join us at the next BeUnstoppable 2018 Bootcamp November 8-10 in San Diego, CA!  Check out all of the details at www.BeUnstoppableBootcamp.com today and save over $200!

Here’s what other agents had to say after taking action and attending Mike Stromsoe’s BeUnstoppable Bootcamps:


Take Action Now and Change The Face Of Your Agency Forever – Reserve Your Seat Today at www.BeUnstoppableBootcamp.com!

Please share this podcast with others that might benefit and comment below what you’re doing to keep your team consistently motivated and productive.

Episode 20 : Special Guest Bill Butler

Niches to Riches at the 10,000 Foot Level…

Niche marketing can be a lot of different things… It could be that you are a restaurant insurance agency, a work comp insurance agency, etc…

What you’re niching in doesn’t really matter, but the fact that you are doing mostly the same thing, or have large segments of business in a particular niche, not only gives you more authority with your underwriters in your companies, it puts you in a position of leadership and authority within the industry to jump from one carrier to another.

This is exactly what today’s Special Guest has done and he is becoming the Authority in his specific niche marketplace and now he will share his insider secrets.  Please welcome the Unstoppable Bill Butler!

Just imagine how this affects your agency team. When they are dealing with the same type of mentality day in and day out, time after time, they tend to keep talking the same talk, walking the same walk. It becomes much less likely they will make a mistake. In the same breath, their confidence in their voice to the marketplace becomes that much greater, because they know what they are talking about.

And don’t lose sight of this, it’s absolutely true, I’ve verified time and time and time again: these people talk to each other. If you go to seminars or conventions on an annual basis, your marketplace is ALL there, they’re all talking to each other, and they’re all trying to pick each other’s brains on who’s the best at what, including insurance. I’ve done trade shows for years in particular niche markets.

When you’re the go-to person, you’re the one they’re talking about, and you’re the only one that they’re talking about, and all of a sudden, as Michael Gladwell, the author, so aptly put it in his book The Tipping Point, “Pretty soon, the paradigm has shifted in your favor.” You become the one, you become the ONLY ONE, and all of a sudden that entire marketplace wants to do business with nobody else but YOU.

Now let me warn you, this does not happen overnight, it takes a lot of persistence.

You must know the marketplace… What keeps them up at night?

Happy marketing,

 

Mike Stromsoe
The Unstoppable Profit Producer
Phone: 800-770-9984
Email: [email protected]