Episode 48 : Your Next BIG Bank Deposit

Your Next BIG Bank Deposit Must Stop People in their Tracks

I get to work with agency entrepreneurs all over North America and constantly, constantly the conversation somehow, someway, at some point circles back to new business, attracting prospects, filling the funnel, having enough people in their pipe. Remember your pipe is your life and sales, your pipe must be full 90 days out or you’re going to be hungry this month.  At the end of the day, how do you get people in your pipe? How do you get people’s attention? How do you stop them in their tracks?

How do you stop them from what they’re doing? It’s absolutely critically important that you understand the power of a headline. That’s exactly what I’m talking about. Your next big bank deposit is all around the power of a headline. And if you learn the psychology, the wording and everything else that’s necessary to create killer marketing headlines or communication headlines for your existing marketplace or any marketplace that you want to penetrate, you will be making bigger bank deposits all the time.

One of the greatest learning opportunities that I had in my career a number of years ago, I got involved in a workshop that was all about writing copy. And I invested a lot of time and resources in this workshop and I learned how to write copy and I learned the power of a headline. I also learned that 67% of all marketing success is the headline.

So out of 100% of the time that you’re going to invest in creating a marketing campaign and creating content for that marketing campaign, at least 70% of your time invest must be invested in that headline to get their attention. The headline must be compelling enough to stop the prospect from what they’re doing and grab their attention. That’s where the three M’s of marketing come into play. And if you haven’t heard our podcast on the Three M’s of Marketing, check it out here:

Episode 6: The Three MMM’s of Marketing

Yes, marketplace, message and media. You’ve got to understand your marketplace out there and who you’re trying attract, what the ideal prospect looks like in that marketplace. Then you must understand the message that you’re going to convey. This is going to be compelling to stop them in their tracks. And the third one is for media. What kind of media are you going to get out there to that particular marketplace?

You’ve got to list your biggest benefits in the headline. Generally, at least your single biggest benefit, your big promise to them, it should be included in that headline.  Then you’ve got to deliver that big promise and they have to see the WIIFM because remember they’re playing that radio station in the back of their mind all of the time. Brainstorm lots of headlines. I’ve got big whiteboards here in the living agency laboratory home front and I consistently brainstorm things on these whiteboards to make sure that I find the fit, and then use classic headline formulas. If you would like a list of 600 headlines and some of the more proven headlines that I’ve learned over time, send us an email to [email protected] and put in the subject line ‘Headline Millionaire’ and we will kick back to you our list of proven headlines.

What does that mean for you? If you learn how to do this right, you will instantly increase your ROI on your marketing and content efforts both online and offline!

I hope you have lots of notes, but as we talk about in the Unstoppable Profit Producer Program and our circles, talking about it is not going to do it. Thinking about it is not going to do it. Only action. So anything you learned today, please go implement, execute, and take action.

What more can we do for you?

Gratefully,

 

Mike Stromsoe

PS Everything you say, everything you write, everything you do must stop people in their tracks from a marketing standpoint. And don’t forget, if you’d like to learn more about all of this and so much more live, our next bootcamp is coming up. I personally guarantee that it will change your life.

Reserve Your Seat Today – www.BeunstoppableBootcamp.com

Episode 47 : Your Authority Dominance

Your Authority Dominance

You have an incredible opportunity before you to completely dominate the entire geographical sphere within 50 miles of any business that you get to operate and well beyond that. But before you begin to dominate, say your entire state, say your entire geographical region and beyond that, you’ve got to really set the foundational precedent for your local geographical area.

You begin to find out how to position yourself and your brand in the markets that you wish to dominate because it’s all about who you are.  One, be the influence, continue to build yourself as a leader, as a person, as an influencer, everywhere around you.  Two, make sure you have a solid brand guide telling your businesses story and who you are. Three, identify the key centers of influence that you want to get next to and go after them.

Four, be vulnerable. Open up. The more you open up, the deeper and the more authentic and clear the connection. I mean, think about it in your personal relationships.  The more you open up, the more depth … everything about you, the better the relationship, right? People want to do business with real, authentic, genuine people. Be vulnerable.

Number five, share your story after you ask them to share theirs, but share your story. Get really good at sharing your story so that it’s of influence, so that it’s something that people want to hear about. Number six, be the authority. Become the authority and don’t be afraid to share your authority. Number seven, E+ F = C, R + T + MFT, experience plus feeling equals connection. Relationship plus trust equals money follows trust.

And last, less is more. Make that wow pop, significant, wondrous and just amazing. Leave them without words.

Thank you for the opportunity to help you grow your business, so you can have more FREEDOM to live life on your terms!

Wishing you and your loved ones a wonderful Thanksgiving weekend!  We are so very grateful for you!

What more can we do for you?

Gratefully,

 

Mike Stromsoe

PS If you are ready to change the future of your agency business, here are two ways you can get involved today:

Reserve Your Seat for the next Live 3-Day BeUnstoppable Bootcamp – Reserve Your Seat Today (click here)!

Learn more about America’s Leading Independent Insurance Agency Owners Coaching & Mastermind Programs – Work With Mike (click here)!

Episode 46 : Are You Attractive Enough

Today we’re going to be talking about are you attractive enough, and I’m not talking about what you see in the mirror of truth.

What I’m talking about is, if you want to have more, you have to become more because you attract exactly what you are and who you become. That’s what I’m talking about. Are you attractive enough to the marketplace or the marketplaces that you are trying to connect with, because if you are not, if you’re not different, if you’re not unique, if you’re not like something they have never seen before or something they want to be drawn to, we need to up our game.

I just got off of a most recent bootcamp and I am all fired up and uber pumped for all of you, because my friends, there is nothing but opportunity in front of you and it’s really up to you.  The opportunity is out there. I’m here to tell you, my observation of the industry, whether it be our industry, the insurance industry or any other industry out there, there’s a lot of people who aren’t willing to go get it. I will suggest as much as 80% of the force out there is not willing to do what it takes. I know that’s not you, so congratulations. You’re already in the top 20%.

So what I wanted to share with you today is, are you attractive enough? Dr. Seuss said, “Why fit in when you were born to stand out?” I mean, if you ever read any of the Dr. Seuss books to your children, Green Eggs and Ham and Cat in the Hat and all that kind of stuff, you were born to stand out, my friends. So my encouragement is, go stand out and be different than anybody else in the marketplace.

So my question for you today is why. Why are people continually attracted to you, or why are they not, and you or your agency team over and over and over and above any and all of their options available to them? That is one of my greatest encouragements as an overall mindset in any organization. Whether it be your agency, my agency or any other business out there, you’ve got to be answering this question all the time. Why should people do business with you over and above any and all other options available to them? You’ve got to be answering that question all the time.

A fact in today’s society is that updated messages or the marketplace is inundated with messages, making it into the minds of the marketplace because they’re just inundated. It’s a noisy, crazy, like I said, inundated marketplace. And so what’s going to help you get into the prospect’s minds if they’re even thinking about you? When they hear the word insurance, do they even think about you, your uniqueness, what you bring to the table, the thing that separates you? See, here’s the thing, my friends. They don’t need you. So we have to be cognizant of the fact that they do need us and we have to make sure that we stand out in the minds of that particular marketplace.

Thank you for the opportunity to help you grow your business, so you can have more FREEDOM to live life on your terms!

What more can we do for you?

Gratefully,

 

Mike Stromsoe

PS If you are ready to change the future of your agency business, here are two ways to get involved:

Attend our next Live BeUnstoppable Bootcamp – Reserve Your Seat Today (click here)!

Learn more about America’s Leading Independent Insurance Agency Owners Coaching & Mastermind Programs – Work With Mike (click here)!

Episode 44 : Ultimate Client Avatar

Your Client Avatar To Ultimate Profit

An ideal client profile should be based on interviews and research from your existing and lost clients, prospects, and your team members. The end result is that you create a ideal client avatar whom embodies your best client.

The client profile map will give you a better understanding of how your ideal client makes decisions, what keeps them up at night, what their expectations are from their insurance agent, and the average sales cycle for each type. Using this information, you can mold your sales process to your prospects. This will help you to better understand when to provide the proposal, what type of nurturing campaigns you should set up, what information the prospect needs and when, and how often you should communicate with the potential client.

Creating an ideal client profile — or a few — will help you to attract, qualify, and sell to only these clients. And this is how you can truly stand out from the competition.

This process can also be used for identifying your ideal referral partners, your ideal acquisition prospects and the list goes on.  Most importantly you must remember, “it’s all about them and never about you.”

Now go out and implement, execute and take action!

Thank you for the opportunity to help your grow your business, create financial security and have more freedom to live life on your terms!

What more can we do for you?

Gratefully,

Mike Stromsoe

The Unstoppable Profit Producer

Phone: 800-770-9984

Episode 43 : Special Guest Kevin Eastman

Today We Are Joined By Special Guest, NBA Champion Coach, Mr. Kevin Eastman

Over his 40 years in the game of basketball at the collegiate and professional levels, Kevin Eastman has studied what makes the best The Best – their habits, mindsets, strategies and every day choices.

Known as a thought leader in the basketball and sports worlds, Kevin is now an engaging speaker who inspires a wide range of audiences, from sports teams to diverse corporate groups.

What sets Kevin apart from many other speakers is that he has lived in the world of the best while observing and studying them every day.  His curiosity and dedication to learning provide the backdrop for delivering powerful talks on leadership, culture, teamwork and why the best are The Best.

Quick Look at Kevin’s Accomplishments:

  • 13 years in the NBA (Clippers VP of Basketball Operations, Assistant Coach, LA Clippers and Boston Celtics)
  • 22 years College Coach (11 as Head Coach)
  • 4 years College Director of Athletics
  • NBA World Championship with Boston Celtics 2008
  • NBA Finals with the Boston Celtics 2010
  • Coached in 2 NBA All Star Games 2008 and 2010
  • Has worked with and/or coached NBA All Stars: Kobe Bryant, Lebron James, Blake Griffin, Deandre Jordan, Paul Pierce, Kevin Garnett, Kevin Durant, Chris Paul, Anthony Davis, Lamarcus Aldridge, Ray Allen, Kyrie Irving , Kevin Love, Demar DeRozen, John Wall, Demarcus Cousins
  • Elected to his High School and College Hall of Fame – Haddonfield Memorial HS (NJ) and University of Richmond (VA)
  • Consultant to Nike Basketball’s Elite College and High School players
  • Internationally recognized as one of the best basketball clinicians
  • Run bachelor’s and master’s degrees from University of Richmond
  • Author of Why The Best Are The Best : 25 Powerful Words that Impact, Inspire and Define Champions

Plus an Exclusive Invitation Just For You…

Meet Kevin Eastman LIVE at the BeUnstoppable 2019 Bootcamp, October 21-23, 2019 in beautiful San Diego, CA!

But wait, there’s MORE…

Take advantage of this Exclusive Invitation this and SAVE $199… BONUS, if you reserve your seat and reference this podcast YOU get a FREE copy of Kevin’s book Why The Best Are The Best (and an opportunity to get it signed by Kevin at the Bootcamp)!

To Reserve Your Seat Today – visit www.BeUnstoppableBootcamp.com

Here’s What Other Agents That Made The Decision To Attend Mike Stromsoe’s BeUnstoppable Bootcamps Had To Say:

 

If you are ready to change the future of your agency business, make the decision today – www.BeUnstoppableBootcamp.com!

Episode 42 : Authenticity

Authenticity is about presence, living in the moment with conviction and confidence and staying true to yourself.

Today we are going to be talking about a topic that seems to come up again, and again, and again.  And it answers the question, the age-old marketing question…

“Why should people do business with you over any and all other options?”

Yes, social proof and all of that is in play, but the word I really haven’t dug into is the ‘A’ word…  AUTHENTICITY

“To be authentic, we must cultivate the courage to be imperfect — and vulnerable. We have to believe that we are fundamentally worthy of love and acceptance, just as we are. I’ve learned that there is no better way to invite more grace, gratitude and joy into our lives than by mindfully practicing authenticity.”— Brené Brown

An authentic person puts the people around them at ease, like a comforting, old friend who welcomes us in and makes us feel at home.

There’s never any doubt or questioning the integrity of an authentic individual. Their behavior, in terms of ethics and morals, is as predictable as snow during wintertime in Minnesota. You know what you’re going to get.

Thank you for this and every opportunity to share with you.

What more can we do for you?

Gratefully,

Mike Stromsoe

The Unstoppable Profit Producer

PS If you are ready to change the future of your agency business, you’re invited to join us and hundreds of other agency owners at the upcoming BeUnstoppable Bootcamp in beautiful San Diego, CA!

Reserve your seat today at www.BeUnstoppableBootcamp.com!

Episode 41 : The Third P – Promotion

The Sexy P – Promotion

A few quick thoughts before your mind moves to the weekend. Please make sure you jot down the Top 10 Reasons to Stay in Touch on your “implement, execute and take action” plan calendar for Monday. I will guarantee your competitors are…..

I just spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties.

KEEP IN TOUCH WITH YOUR CUSTOMERS AND PROSPECTS – ALL OF THE TIME…

Here are the Top 10 Reasons to stay in touch:

  1. Most businesses lose 10-17% of their business every year.

 

  1. 62% of your clients aren’t taking advantage of all of your products or services.

 

  1. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!

 

  1. Simply saying thank you to your customer will increase your business by 17%.

 

  1. You lose 10% of your influence for every month that you don’t have contact with your client.

 

  1. A 5% increase in customer loyalty could yield 20-80% to your bottom line.

 

  1. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you or your message at least 7 times.

 

  1. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.

 

  1. 66% of your business within the next year will come from your sphere of influence.

 

  1. 80% of sales are made on the fifth to twelfth contact.

 

What is working for you? Why or why not? As marketers, we test. Are you testing consistently?  Need help?  Respond today, we will be helping you tomorrow.

Are You Ready To Take Your Agency Business To The Next Level?

You’re invited to join us and hundreds of other forward-thinking, high-achieving agency owners, just like you, October 21 – 23, 2019 for the 2019 BeUnstoppable Bootcamp in beautiful San Diego, California!

Here’s what other agents have to say about Mike Stromsoe and the BeUnstoppable Bootcamps:

Don’t wait…. Reserve Your Seat Today and Save – visit www.BeUnstoppableBootcamp.com today!

Thank you for the opportunity to serve you.  What more can we do for you?

Gratefully,

 

Mike Stromsoe

The Unstoppable Profit Producer

Call 800-770-9984 Today!

Episode 33 : Staying in Front of Your Marketplace Part 2

Retain The Clients You Already Have

Please make sure you jot down the Top 10 Reasons to Stay in Touch on your “implement, execute and take action” plan calendar for Monday. I will guarantee your competitors are…..

I just spent almost 3 hours with two of the brighter minds in the insurance industry and I am blown away how far behind some agencies are in today’s marketplace. Don’t risk being one of the casualties.

KEEP IN TOUCH WITH YOUR CUSTOMERS AND PROSPECTS – ALL OF THE TIME

Here are the Top 10 Reasons to stay in touch:

  1. Most businesses lose 10-17% of their business every year.
  2. 62% of your clients aren’t taking advantage of all of your products or services.
  3. 91% of our customers say they would give us a referral, but 80% haven’t been encouraged to do so!
  4. Simply saying thank you to your customer will increase your business by 17%.
  5. You lose 10% of your influence for every month that you don’t have contact with your client.
  6. A 5% increase in customer loyalty could yield 20-80% to your bottom line.
  7. Studies show that an average prospect won’t do business with you until they’ve seen or heard from you or your message at least 7 times.
  8. 79% of all trade show leads aren’t followed up with. Most business from a trade show comes from the vendor following up with the prospect.
  9. 66% of your business within the next year will come from your sphere of influence.
  10. Only 3% of the mail we receive is personal.

What is working for you? Why or why not? As marketers, we test. Are you testing consistently?  Need help?  Respond today, we will be helping you tomorrow.

Make it a GREAT weekend, NO other options!

To your massive success,

 

Mike Stromsoe

The Unstoppable Profit Producer

Episode 29 : Accelerate Your Sales Growth

Have you ever been part of a great team?

A team where you loved to come to work every morning, a team that charged you up with energy, and a team that encouraged you to accomplish goals you thought were impossible. On this team you felt a great sense of belonging and believed that others had your back in every situation.

A team is more than a group of people who work together. A high performing team is a group of people who share a common vision, goals, metrics and who collaborate, challenge and hold each other accountable to achieve outstanding results.

This weeks podcast is all about creating a high performance sales team!

Episode 23 : Snail Mail Your Team

Motivate Your Team – All of the Time

Our encouragement and motivation doesn’t stop at the office.  We even use snail mail! We like to send direct mail pieces to our people on a regular basis. A lot of business owners may think this idea is strange—we see these people every day, so why pay for postage to send them something in the mail when we could just walk over and hand it to them? It really comes down to the elements of surprise and intrigue. Sure, you could hand someone an envelope, but what if it showed up unannounced at the person’s door? The effect is much more dramatic.

One year we had a direct mail campaign to the team members’ home addresses that lasted an entire year. We had set a goal that year of getting 90 new applications per month. We had nine team members at the time, so we divided 90 by 9 to reach a value of $10. We included a written example of this goal with $10 bill attached, every month, to the team members’ home. We encouraged sharing with the entire family.  The $10 represented a number that, when multiplied, equaled their monthly goal for attracting new business.  Then we sent out another follow-up, motivational note two weeks later. They received a motivational note and a reminder every two weeks, all year long, to keep this goal in the cross-hairs.

If all it takes to help your team feel important and needed is to spend a little money on some paper and postage, then I say that is one wise investment. Take care of your people, and they will take care of you.

If you are ready to take your leadership skills to a whole new level, you’re invited to join us at the next BeUnstoppable 2018 Bootcamp November 8-10 in San Diego, CA!  Check out all of the details at www.BeUnstoppableBootcamp.com today and save over $200!

Here’s what other agents had to say after taking action and attending Mike Stromsoe’s BeUnstoppable Bootcamps:


Take Action Now and Change The Face Of Your Agency Forever – Reserve Your Seat Today at www.BeUnstoppableBootcamp.com!

Please share this podcast with others that might benefit and comment below what you’re doing to keep your team consistently motivated and productive.