Episode 145: Digital Mastery from the Agency Trenches with Matt “Matty” Lutes

You know that your online presence is essential in today’s business market and today we are excited to bring you Matt Lutes from the Dickerson Agency.  He is here to share with you some of the important strategies that you need to be implementing in order to attract the clients that you are ready to have.  From website design and blogs to social media and targeted ads, there is something here for you to add to your marketing repertoire.


  • Digital marketing is an ever-changing market so it is good to stay on top of the current marketing strategies
  • Google Search is the way most people find your business so it is important to have that good first impression. Make sure that your information is up to date on there to bring in your organic traffic.
  • Discover the importance of pictures on your website (and not just stock photos) but you also need to keep the page informative not just pretty.
  • Utilizing videos to invite and engage, but how long is too long?
  • Turn your blog into your social media posts, aimed at the audience of that media platform
  • The importance of responding to your google reviews and the proper way to interact with negative reviews.
  • Learn about keyword stuffing. Is it to your benefit?
  • Do not stress that you have not been posting however start now. Even one blog a month will help with your visibility.
  • Need blog topics? Look to Google to help you and don’t forget what you do for your community. It does not always have to be solely about insurance but about your insurance company.
  • Discover when you should get into the Facebook and Google ad game.


Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com

About My Guest:

Matt “Matty” Lutes joined the Dickerson Agency team in 2017. Originally from Arkansas, Matt has lived all over the country, from Missouri to Alabama, New York to California, Louisiana to Georgia. He eventually settled back down in Atlanta in 2008. A recent graduate of GA Tech’s Digital Marketing certification program, with a background in event planning & fundraising, as well as restaurant management, Matt brings his unique perspectives as an insurance outsider to the arena.

Matt currently manages the daily operations, digital marketing, social media and website for the Dickerson Agency, as well as advertising and promotional materials.

Fun Facts:

  • Matt has several tattoos, all of which have been for various charity organizations.
  • Remembers way too many song lyrics and random “useless” facts.
  • Is Belinda Carlisle’s #1 Fan

Dickerson Agency Kennesaw Georgia



Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 133: Your Key to Digital Marketing Success with Joshua Nadler


Joshua Nadler joins me in this week’s episode to discuss Digital Marketing.   Joshua’s business, Awesurance, is focused on helping independent insurance agencies with digital marketing and design.  Listen as we discuss his passion and drive for this line of work and discuss the strategies to use that could benefit you in your marketing outreach.


  • Joshua studied New Media in San Francisco and because the family was in the insurance business for almost 100 years, he has spent the last 13 years working exclusively in the independent insurance agency space.
  • He wants to help create those people who just can’t stop evangelizing about you, your service, and your business.
  • Utilizing geo-targeting in order to reach your audience and get your message out there.
  • Investing in Remarketing is one of the cheapest ways to do online advertising, and helps you stay in front of people for up to 18 months after their initial visit to your website.
  • The importance of mobile optimization in marketing for insurance agents.
  • Using social proof to appeal to the emotional aspect of buyers
  • Utilizing videos as testimonials rather than just written


Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com


About My Guest:

Josh Nadler is a 4th generation insurance agency nerd. The insurance agency business is in his blood.

Digital Marketing and Design for Independent Insurance Agencies

Helping Independent insurance agencies create the highest possible ROI for their Insurance Marketing and nurturing campaigns using tactics and strategies focused on the most current relevant distribution channels.

Examples of some of the strategies we help with are Insurance Websites, Insurance Social Media, Insurance Video, Insurance Mobile Sites, Insurance SEO (Search Engine Optimization), Insurance Advertising (Social, PPC, Display Ads, etc.), Insurance Logo + Print Design and so much more.

If you are an Independent Insurance Agent and are interested in finding out how I can help you make more money and achieve all of your goals with Digital Marketing and Design techniques, please don’t hesitate to drop me a line and I’ll hand-craft a package that fits your exact needs & budget.


Schedule a 30-minute zoom call with Josh

Call: 650-740-7984


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 31 : Special Guest Chris Paradiso

Too Busy For More Money…

As an agency owner for over 17 years, my good friend and agency owner, Chris Paradiso has faced the same challenges as many independent insurance agents across the country, but Chris took those challenges head on and committed to work ON his business.

Chris started focusing on the power behind digital marketing, social media and agency management to dramatically increase his agency profits and make a huge difference in his community too – it’s a win win!

And now he will share these incredible success strategies with you…

Close your door, turn off all distractions and check out this Unstoppable Success Interview with Mega-Success Agent Chris Paradiso!

Now go implement, execute and take action today!



Mike Stromsoe

PS “Content is king, but engagement is queen and the lady rules the house!” – Mari Smith

Episode 28 : Special Guests Jeff & Una Roy

It’s The Right Thing To Do

This Unstoppable Husband and Wife Team have built a Mega Successful Agency, 4 locations and were recognized as the most recent Rough Notes magazine Agency of the Month for their incredible strides in the digital marketing space.  Check out the full article here – http://roughnotes.com/h2hsuccess/

We couldn’t be more honored to be joined by Jeff and Una Roy of Excalibur Insurance Group in Clinton, Ontario, Canada in today’s Unstoppable Profit Podcast.  This powerful team has taken their agency to impressive levels and beyond and the best part is they are going to be sharing all of the details in this interview.

But wait, there’s MORE…

Jeff and Una will also be joining us in beautiful San Diego for the upcoming BeUnstoppable Bootcamp November 8-10, 2018 as featured guest speakers, each delivering presentations on their specialties.  So if you are interested in taking your agency to the next level, grab your ticket today and save – PLUS you get a FREE VIP Upgrade!!!

Don’t wait, this offer ends Friday, August 24, 2018 – visit www.beunstoppablebootcamp.com today!

Now go out and make a difference, be unstoppable and leave no regrets!

What more can we do for you?


Mike Stromsoe

The Unstoppable Profit Producer

Call 800-770-9984

[email protected]

Episode 26 : Video Marketing

Videos Are Smoking HOT!

Videos are SMOKING HOT right now, this trend will likely continue. If you want to reach a marketplace, you MUST communicate in a manner in which your marketplace wants to communicate.

Yes it’s true… one of our kids recently said this…again. Having surpassed 80% penetration among the general population in 2017, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.

Video marketing is one of the most effective ways to connect with real people, prospects, and customers. It continues to be one of the top conversion sources of visitors to websites.

Did you know… that the search engines actually transcribe your videos?

Online marketing is a rapidly changing field. Understanding how to create videos is helpful, but knowing what to include in your videos and what to do with them to maximize your online marketing opportunity is another thing altogether. This goes beyond video marketing, but in every facet of what you are doing with your online business.  Making videos that contain your specific keywords is key.

If you are not already, you should be using video within your marketing endeavors and here are just a few reasons why…

  • Speed – watching a video is much easier than reading text
  • Trust
  1. A video of you helps puts a face behind your brand and immediately creates a personal connection.
  2. You can use video to break down client objections. Take them step-by-step thorough your service, giving them an idea about what to expect.
  3. Answer typical questions, and show them how easy it is to get to your office.
  • Professionalism – These days, high quality videos can be produced on a budget, immediately boosting your brand’s professionalism.
  • Expertise – Video cuts through the clutter and gets straight to the emotion — whether it’s your own energy and passion, or your client’s experience of working with you.
  • SEO – Videos help people to stay on your site for longer. Research says that your content is 50 times more likely to make it to the first page of Google if it includes video.
  • Video Stats –
  1. By 2019, global consumer Internet video traffic will account for 80%of all consumer Internet traffic
  2. Facebook generates 8 billion videoviews on average per day
  3. YouTube reports mobile video consumption rises 100% every year
  4. 55% of people watch videos online every day
  5. 92% of mobile video consumers share videos with others
  6. 90% of userssay that product videos are helpful in the decision process
  7. Social video generates 1200% more sharesthan text and images combined
  8. Video posts on Facebook have 135% greater organicreach than photo posts
  9. Video in an email leads to 200-300% increasein click-through rates

Now here are 3 things you should avoid when video marketing:

  1. Many online marketers today are making the mistake of not using video marketing at all for one reason or another. Video consumption has grown in the past few years because of sites like YouTube, and this goes to show how important video can be for your business. Businesses often think that video marketing won’t help them, so they never even attempt to use it. If you do it right, however, you can get lots of free publicity and targeted website traffic from video marketing. If you’re making the mistake of not using video in your business, then, it’s a good idea to get started as soon as possible.


  1. Some people make the mistake of expecting one single video to make their business successful. The way to successfully leverage the power of video marketing is not to make only one video or even a few, but to consistently create and distribute them. Your video content helps you build your brand and gain more traffic to your site, but in order to stay on top of the mind of your consumers, you need to do this consistently. The more videos you make, the more publicity you’ll generate and the more of a competitive edge you’ll have. The more videos you have with great content, the better you’ll be able to reach out to your prospects and customers.


  1. Blocking the ability to share and embed a video is another common error. If you block people from sharing your video, then how is your video supposed to get out to everyone? Give your viewers the freedom to distribute your video and your opportunities will automatically expand. Remember, your videos have the potential to go viral and get you lots of traffic so don’t limit them in any way.

Great news…

We are honored to have husband and wife power team sharing their secrets to using video and more to explode their agency business at the BeUnstoppable 2018 Bootcamp.  You might have just seen our Featured Speakers, Jeff and Una Roy, on the cover of Rough Notes magazine as Agency of the Month!  Here’s the full article: http://roughnotes.com/h2hsuccess

If you are ready to take your agency to the next level and beyond, you’re invited to join us and over 200 other forward-thinking agents, just like you, November 8-10, 2018 in beautiful San Diego, CA.  Don’t wait… grab your seat today and take advantage of the “Secret” Sale while Mike’s out living life on his terms.  You will get the Full VIP Experience at the Bootcamp for just $297, that’s a 50% savings – offer EXPIRES Wednesday, August 8th at Midnight PST.  Visit www.BeUnstoppableBootcamp.com Today!

Thank you for the opportunity to share with you.  Now go out and make a difference, be unstoppable and leave no regrets!

What more can we do for you?

Happy marketing,



Andrea Wyatt
The Unstoppable Profit Producer Program™

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