Episode 174: Rowing in the Same Direction

“Over communicating to your team is crucial. It doesn’t matter if you have one person or 100 people in your team.” – Marc Sparks

You have your goals set, your vision established, and your scorecard prepared but does your team know it, and even more are they onboard with it?  In this episode, I am going to talk about the importance of communication within your team to ensure that everybody is aware of your goals and are pushing the vision of your agency forward.  I am also going to share some wisdom from the book They Can’t Eat You by Marc Sparks.

Highlights:

  • Create a “rowing in the same direction” communication method with your team
  • Plan to over-communicate the information you want to be shared. People need to hear things at least seven times, or more.
  • You should be observing and learning from everything going on around you all of the time, every day, in every way.
  • I share a moment at a hotel that demonstrated how “Rowing in the Same Direction” manifested in the most spontaneous way.

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Website: http://unstoppableprofitproducer.com/
Virtual Events: http://www.uppfaststart.com/

Email [email protected]

Podcast: http://unstoppableprofitpodcast.com
Virtual Training: http://uppfaststart.com

In Person Training: http://beunstoppablebootcamp.com

Episode 118: Monthly Newsletter (Encore)

If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them?

What is your very best method of consistent communication with your clients, friend, prospects, and emergency contacts? In our Living Agency Laboratory, it’s HANDS-DOWN our agency newsletter. It is the most talked about, generates the most referrals and gains us tremendous credibility in the eyes of all who read and talk about our agency.

I received a call recently from a client who shared a story where they were at a charitable fundraiser, talking with someone about insurance. The other party mentioned that they were insured with Stromsoe Insurance Agency, that one of the things they LOVED about the relationship with the agency is the newsletter. The “other party” actually said “it almost seems like Stromsoe Insurance Agency is too good to be true, they are over the top”.

Highlights:

  • The formula for the content of an effective newsletter
  • Use themes to help format your monthly content
  • The benefits of a monthly newsletter on retention and relationship building
  • Developing that top-of-mind awareness in consumers
  • Frequency of newsletters and alternatives such as postcards and blogs
  • Looking at the various means of distribution
  • Building loyalty within your current customers

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 108: The $882,000 in Your Bank Account Podcast

After transitioning from working in the Insurance industry to retirement, our guest, Chuck Blondino, could not stop thinking about insurance.  In order to continue his love for this field, Chuck has moved on to helping other independent agents as a speaker, writer, and consultant.  Listen as we talk about what unequaled excellence can mean for you and your agency.

Highlights:

  • Out of about 27,000 sub-locations surveyed, 45 – 50% are struggling and another 30% are too busy to make recommended changes
  • The commonalities of the top tier agencies
  • How communication relates back to retention
  • Getting better at communication digitally with staff and clients as more online communication will be commonplace
  • The power of sharing your own personal stories to connect with others and increase retention
  • The influence that media and competition is having on insurance oversimplifying it with repetitive commercials, and the importance of connecting with agents that are local, not global
  • The necessary components to assist you with expansion
  • Understanding the monetary difference between 85% and 93% retention is significant

 

 About Our Guest:

Chuck Bondino is the Former Director of Agency Capabilities and Programs for Liberty Mutual Business Lines and Safeco Insurance.  He has created the “Customers For Life” marketing workshops.

In his career, Chuck has traveled to see thousands of independent agents at their offices and presented to thousands more sharing the growth tactics and thought processes proven to work by the fastest growing independent insurance agents in the country.
Today Chuck continues to seek ways to help independent agents reach their full potential and happiest lives as a speaker, consultant, writer, and thought leader.
Chuck is also a lucky husband, proud father, playful grandpa, and frequent golfer.

 https://www.linkedin.com/in/chuckblondino/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 104: Slam the Back Door Shut

 

In today’s episode, I want to talk about slamming your back door shut. What does that mean?  While you are focused on getting new clients and obtaining new ventures, you may have clients slowly and quietly slipping out the back door. Now is the time to make sure this is not happening to you.

Highlights:

  • The importance of focusing on retention and reviewing your numbers
  • Finding the right coach for the right focus to ensure you are doing everything for your business
  • Having diversity in your team leaders skills is a definite asset to a winning team
  • Always staying on top of your scorecard with regular defined meetings
  • Increase your retention with the number of policies you can offer a client
  • Your scorecard for your agency should be based on the culture, the characteristics, the traits, and the makeup of your own agency business
  • Creating moments of check-ins with your clients that are not based on the renewal period of the policies
  • Strategies for handling those clients that have lapsed in payment that may increase retention

 

Links mentioned:

www.uppfaststart.com

www.beunstoppablebootcamp.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 101: 100% of the Marketplace

 

There is a lot of noise out there when it comes to advertising and attracting clients to your agency.  Today we are going to discuss reaching 100% of the market 100% of the ways. Listen as we explore how to communicate your message and create interest in your agency.

 

Highlights:

  • Mike’s chance encounter with Michael Hyatt reaffirmed that there is a lot of information out there for people to consume and choose from
  • Choosing which means of communication to use to reach out to clients. HINT – It’s all of them!
  • The importance of being able to track statistics on email campaigns such as open rate
  • Snail mail and follow up go hand in hand
  • Touching base via video, whether a link in an email or text or using YouTube
  • Reaching your base through social media

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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