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Motivate Your Team – All of the Time
Our encouragement and motivation doesn’t stop at the office. We even use snail mail! We like to send direct mail pieces to our people on a regular basis. A lot of business owners may think this idea is strange—we see these people every day, so why pay for postage to send them something in the mail when we could just walk over and hand it to them? It really comes down to the elements of surprise and intrigue. Sure, you could hand someone an envelope, but what if it showed up unannounced at the person’s door? The effect is much more dramatic.
One year we had a direct mail campaign to the team members’ home addresses that lasted an entire year. We had set a goal that year of getting 90 new applications per month. We had nine team members at the time, so we divided 90 by 9 to reach a value of $10. We included a written example of this goal with $10 bill attached, every month, to the team members’ home. We encouraged sharing with the entire family. The $10 represented a number that, when multiplied, equaled their monthly goal for attracting new business. Then we sent out another follow-up, motivational note two weeks later. They received a motivational note and a reminder every two weeks, all year long, to keep this goal in the cross-hairs.
If all it takes to help your team feel important and needed is to spend a little money on some paper and postage, then I say that is one wise investment. Take care of your people, and they will take care of you.
If you are ready to take your leadership skills to a whole new level, you’re invited to join us at the next BeUnstoppable 2018 Bootcamp November 8-10 in San Diego, CA! Check out all of the details at www.BeUnstoppableBootcamp.com today and save over $200!
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Please share this podcast with others that might benefit and comment below what you’re doing to keep your team consistently motivated and productive.