Episode 145: Digital Mastery from the Agency Trenches with Matt “Matty” Lutes

You know that your online presence is essential in today’s business market and today we are excited to bring you Matt Lutes from the Dickerson Agency.  He is here to share with you some of the important strategies that you need to be implementing in order to attract the clients that you are ready to have.  From website design and blogs to social media and targeted ads, there is something here for you to add to your marketing repertoire.


  • Digital marketing is an ever-changing market so it is good to stay on top of the current marketing strategies
  • Google Search is the way most people find your business so it is important to have that good first impression. Make sure that your information is up to date on there to bring in your organic traffic.
  • Discover the importance of pictures on your website (and not just stock photos) but you also need to keep the page informative not just pretty.
  • Utilizing videos to invite and engage, but how long is too long?
  • Turn your blog into your social media posts, aimed at the audience of that media platform
  • The importance of responding to your google reviews and the proper way to interact with negative reviews.
  • Learn about keyword stuffing. Is it to your benefit?
  • Do not stress that you have not been posting however start now. Even one blog a month will help with your visibility.
  • Need blog topics? Look to Google to help you and don’t forget what you do for your community. It does not always have to be solely about insurance but about your insurance company.
  • Discover when you should get into the Facebook and Google ad game.


Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com

About My Guest:

Matt “Matty” Lutes joined the Dickerson Agency team in 2017. Originally from Arkansas, Matt has lived all over the country, from Missouri to Alabama, New York to California, Louisiana to Georgia. He eventually settled back down in Atlanta in 2008. A recent graduate of GA Tech’s Digital Marketing certification program, with a background in event planning & fundraising, as well as restaurant management, Matt brings his unique perspectives as an insurance outsider to the arena.

Matt currently manages the daily operations, digital marketing, social media and website for the Dickerson Agency, as well as advertising and promotional materials.

Fun Facts:

  • Matt has several tattoos, all of which have been for various charity organizations.
  • Remembers way too many song lyrics and random “useless” facts.
  • Is Belinda Carlisle’s #1 Fan




Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 101: 100% of the Marketplace


There is a lot of noise out there when it comes to advertising and attracting clients to your agency.  Today we are going to discuss reaching 100% of the market 100% of the ways. Listen as we explore how to communicate your message and create interest in your agency.



  • Mike’s chance encounter with Michael Hyatt reaffirmed that there is a lot of information out there for people to consume and choose from
  • Choosing which means of communication to use to reach out to clients. HINT – It’s all of them!
  • The importance of being able to track statistics on email campaigns such as open rate
  • Snail mail and follow up go hand in hand
  • Touching base via video, whether a link in an email or text or using YouTube
  • Reaching your base through social media


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 96: Making the Donuts with Bradley Flowers

In this week’s episode, I am excited to be joined by Bradley Flowers.   Brad is not only the owner of Portal Insurance, a nationally recognized insurance agency, but he also helps other agents with this podcast, The Insurance Guys.   While most guys fall into the insurance business, Bradly actually had the goal from the age of 16.  Listen to the story of his approach to the insurance business, getting into podcasting and the success of his Vlog, Making the Donuts, to both recruit agents and attract new clients.


  • Realizing the direction he wanted to head, Bradley took a pay cut to learn PNC
  • How a chat about social media led to the creation of a podcast
  • His move into starting his own insurance company
  • How a bad first impression led Progressive to pass him up and what he did to become a Progressive Platinum Agency
  • Using a Vlog to increase awareness of the value of working as a Portal agent, not just an insurance agent as well as giving potential clients a ‘behind the scenes’ look at the company


About Our Guest:

Bradley Flowers is a nationally recognized insurance agency owner and business enthusiast. He runs the day-to-day operations at Portal Insurance in Mobile, Alabama, a business he founded and is building on the back of social media, personal branding and content. In 2019, Portal Insurance was named the “Agency for the Future” by Safeco Insurance for the Southeast United States. In 2020, Portal Insurance became the subject of the YouTube series “Making the Donuts” which shows the every day behind the scenes of the agency. Bradley is the co-host of the “Insurance Guys Podcast” a marketing podcast that is arguably the #1 podcast in the insurance industry which is featured on iTunes, Spotify, Soundcloud and iHeart Radio. Through his podcast, Bradley has interviewed hundreds of influential individuals including Gary Vaynerchuk, Dave Meltzer and Jesse Cole. In 2020, Bradley founded the Plimsoll Media a marketing and content creation company that creates, manages and distributes content for insurance agencies and real estate companies in 11 different states.








Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 75: The Five Disciplines of Being a Social Media Authority

Daniel Seong has been in the insurance agency for 12 years, moving into it from doing mortgages.  He discovered that he loved the work with little regrets.   Daniel joins us today to discuss how he uses social media to enhance his engagement with the community.


  • The culture of winning and caring
  • The law of reciprocity – treat everybody the right way
  • Taking a dip into social media starting with Yelp and how that grew to further engagement on social media
  • Being consistent with your posting
  • The importance of branding on social media
  • Handling policy cancellations with love
  • Responding to posts in minutes not days
  • Incentives for team members in earning positive reviews and testimonials
  • Be consistent in your engagement with clients, always go that extra step


About Our Guest:

Daniel Seong was born in South Korea in 1979 and moved to Burbank, Ca in 1984.  He grew up with two older sisters and a younger brother.  After a week of graduating high school he was on “the bus” to bootcamp.  He served in the Marine Corps with an Honorable Discharge in 2002.  He now lives in Irvine, CA with his beautiful wife Christina of 16 years and has 4 amazing daughters (Nicole, Natalie, Leah & Lauren) & son (Nathan).

Daniel is a firm believer in “the harder you work, the luckier you get”.

Daniel founded Great Park Insurance from his bedroom desk working 2-day jobs, plus a graveyard shift to support his family.  At one point, having only $200 to his name with 4 kids, he decided to plant his flag in the industry and make it happen!  No excuses! 

“Being on welfare and having to send my wife to the grocery store with food stamps made me work harder than I ever could have imagined.” – Daniel Seong

 “I took 7 days off my first 5 years in the business and five of them were for Christmas.” – Daniel Seong

Great Park Insurance is currently licensed in 8 States (Arizona, California, Colorado, New Jersey, Nevada, Oregon, Texas, Washington) and The Team speaks 8 languages (English, Cantonese/Mandarin, Turkish, Spanish, Korean, Romanian, Hindi, Greek).

Daniel is living his dream life by being able to come out to the office every day to inspire, lead and develop his team members.  Recently, he was featured in “The Last Agent Standing Volume 5” as Great Park Insurance has become Yelp’s highest rated insurance agency in the country.

“Consistency will always be greater than talent.” – Daniel Seong

He enjoys creating memories with his loved ones, one-on-one dates with his kids and getting old together with Christina.  All his kids want 4 kids of their own so a simple family dinner will consist of 32 people.  This is Daniel’s ultimate dream.

“What a life I get to live.” – Daniel Seong



Facebook: https://www.facebook.com/daniel.seong/

Facebook Agency: https://www.facebook.com/greatparkinsurance

Instagram: https://www.instagram.com/great_park_insurance/

Agency: https://www.greatparkinsurance.com/

Yelp: https://www.yelp.com/biz/great-park-insurance-irvine

LinkedIn: https://www.linkedin.com/in/daniel-seong-787b2b64/


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 31 : Special Guest Chris Paradiso

Too Busy For More Money…

As an agency owner for over 17 years, my good friend and agency owner, Chris Paradiso has faced the same challenges as many independent insurance agents across the country, but Chris took those challenges head on and committed to work ON his business.

Chris started focusing on the power behind digital marketing, social media and agency management to dramatically increase his agency profits and make a huge difference in his community too – it’s a win win!

And now he will share these incredible success strategies with you…

Close your door, turn off all distractions and check out this Unstoppable Success Interview with Mega-Success Agent Chris Paradiso!

Now go implement, execute and take action today!



Mike Stromsoe

PS “Content is king, but engagement is queen and the lady rules the house!” – Mari Smith

Episode 9 : Double Your ROI

Double Your ROI (Return On Investment) In What You’re Already Doing

Most of you are already utilizing platforms like social media, referral programs and reviews to engage your customers, but what are you doing after that initial engagement…

This is where you will find the opportunities to go the extra mile and completely WOW (With Out Words) your clients, prospects and communities!


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