Episode 138: Your Unstoppable Brand with Selah Hirsch

Brand Strategist, Selah Hirsch knows all about the importance of establishing your brand.  Are you able to talk about what you do, how you do it, and why it matters?  If not, then today’s episode is for you.  If you think you have it all established, then you might just learn something new.


  • Everything in branding has to be highly intentional and strategic in order to shape the beliefs of our customers
  • A brand needs to attract new leads, convert more sales and retain more business.
  • Put yourself in the shoes of your ideal client to learn how to talk to them rather than at them.
  • Three critical questions to ask yourself about your ideal client.
  • Every single person on a team needs to be in step with the ideal client to the agency because that will just help create a team culture that is committed to serving the client
  • A look at a brand differentiator and the three questions to ask yourself
  • You need brand identity however you also need to look at how it can grow and change to have you stand out from your competition
  • Have “Top of Heart Awareness”

Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com

About my Guest:

Selah Hirsch is a brand builder! As a Brand Strategist through her company Express My Brand, Selah specializes in high-impact brand development. Every day she works with brands to strengthen the way they talk about what they do, how they do it, and why it matters.

She brings magnetic energy and vision to help business owners and teams breakthrough the generic and discover their better, bolder brand. Her high-energy presentation style includes powerful stories and hands-on moments, leaving a memorable impression and handles for practical application.

When Selah isn’t building brands, you can find her cheering on her husband Michael in Ironman triathlon races, volunteering at Loveworks Leadership, and chasing her three high-energy kids around.

Email: [email protected]

Social Media: @expressmybrand


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 75: The Five Disciplines of Being a Social Media Authority

Daniel Seong has been in the insurance agency for 12 years, moving into it from doing mortgages.  He discovered that he loved the work with little regrets.   Daniel joins us today to discuss how he uses social media to enhance his engagement with the community.


  • The culture of winning and caring
  • The law of reciprocity – treat everybody the right way
  • Taking a dip into social media starting with Yelp and how that grew to further engagement on social media
  • Being consistent with your posting
  • The importance of branding on social media
  • Handling policy cancellations with love
  • Responding to posts in minutes not days
  • Incentives for team members in earning positive reviews and testimonials
  • Be consistent in your engagement with clients, always go that extra step


About Our Guest:

Daniel Seong was born in South Korea in 1979 and moved to Burbank, Ca in 1984.  He grew up with two older sisters and a younger brother.  After a week of graduating high school he was on “the bus” to bootcamp.  He served in the Marine Corps with an Honorable Discharge in 2002.  He now lives in Irvine, CA with his beautiful wife Christina of 16 years and has 4 amazing daughters (Nicole, Natalie, Leah & Lauren) & son (Nathan).

Daniel is a firm believer in “the harder you work, the luckier you get”.

Daniel founded Great Park Insurance from his bedroom desk working 2-day jobs, plus a graveyard shift to support his family.  At one point, having only $200 to his name with 4 kids, he decided to plant his flag in the industry and make it happen!  No excuses! 

“Being on welfare and having to send my wife to the grocery store with food stamps made me work harder than I ever could have imagined.” – Daniel Seong

 “I took 7 days off my first 5 years in the business and five of them were for Christmas.” – Daniel Seong

Great Park Insurance is currently licensed in 8 States (Arizona, California, Colorado, New Jersey, Nevada, Oregon, Texas, Washington) and The Team speaks 8 languages (English, Cantonese/Mandarin, Turkish, Spanish, Korean, Romanian, Hindi, Greek).

Daniel is living his dream life by being able to come out to the office every day to inspire, lead and develop his team members.  Recently, he was featured in “The Last Agent Standing Volume 5” as Great Park Insurance has become Yelp’s highest rated insurance agency in the country.

“Consistency will always be greater than talent.” – Daniel Seong

He enjoys creating memories with his loved ones, one-on-one dates with his kids and getting old together with Christina.  All his kids want 4 kids of their own so a simple family dinner will consist of 32 people.  This is Daniel’s ultimate dream.

“What a life I get to live.” – Daniel Seong



Facebook: https://www.facebook.com/daniel.seong/

Facebook Agency: https://www.facebook.com/greatparkinsurance

Instagram: https://www.instagram.com/great_park_insurance/

Agency: https://www.greatparkinsurance.com/

Yelp: https://www.yelp.com/biz/great-park-insurance-irvine

LinkedIn: https://www.linkedin.com/in/daniel-seong-787b2b64/


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 72: Your Brand – What People Perceive is What They Believe with Dan Mulhern

Looking to create your brand, then Dan Mulhern is the one to talk to.  Dan has helped us create our brand guide which determines what we look like from the colors we on our social media to the fonts we write with. But listen to how branding is so much more as Dan and I get into our conversation.


  • Dan’s creative background, switching from playing heavy metal music to getting a degree in art
  • Building his design business and his sister company for website development
  • The importance of branding to stand out from your competition
  • How branding can generate new customers or reinvigorate current ones
  • A strong brand can create a strong organization
  • Perks of having a strong brand
  • Core values in branding
  • How brand consistency is crucial to profitability success


About Dan Mulhern

“I’ve been creating visual art as long as I can remember. In elementary school, my teachers used to think that my parents created my art for me. As a child I always wanted to be a pilot and an architect.  Ending up as a commercial designer and brand expert doesn’t come as a surprise I suppose.  It allows me to explore new horizons and do it in such a way that I have to adhere to minute details in order to create a successful outcome. The best part, however, is experiencing my clients’ satisfaction when we’ve created something special that will resonate powerfully in the marketplace. That is what keeps me doing what I do, doing what I love.”

To find out more about Dan, visit www.MulhernDesignCo.com or give him a call at 951-764-3696.


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]