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Where Is Your Revenue Coming From?
Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses – Client Segmentation.
In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule. What it means is that in many cases 80 percent of your revenue is generated by the top 20 percent of your existing clients. I have been in business for a long time, and I have done the math time and time again and have found that this principle is pretty accurate.
- So, does your team know who your top clients are?
- Are you on the phone with them often?
- Do you they get preferential treatment when they call in?
…or is your team spending all of their time on the bottom 20 percent of your clients that are always complaining about something and constantly have problems paying their bills on time?
If so, then it is time to put our Client Segmentation system in place. I warn you – this is NOT an easy task. It takes a lot of time and effort, preferably done by someone that is highly detail oriented and talented enough to understand the mindset and to go through your entire book of business.
The opportunities are endless. Are you ready to take charge of your agency today? If you would like to learn more strategies that you can immediately unleash in your agency to explode your profits, join us at the BeUnstoppable Bootcamp November 8-10, 2018 in beautiful San Diego, CA! Visit www.beunstoppablebootcamp.com today to reserve your seat before we sell out!
To your massive success,
Mike Stromsoe, Creator of the
Unstoppable Profit Producer Program™