Chris Raders, President of Ted Hamm Insurance, joins me on this episode of the Unstoppable Profit Podcast. We hope you enjoy our conversation as we discuss:
The importance of plans even if they don’t always work out.
Taking his agency from an agricultural focus to include more commercial insurance.
Using promotions to interact with current and potential clients.
About Our Guest:
Chris Raders is an evangelist for the independent insurance agency and the insurance market place. He works with multiple insurance companies to find the right package that benefits my clients. He helps people every day protect what is important to them and create insurance plans that provide the necessary coverage at a price that is fair and reasonable. It is not just about selling a policy, in fact, that is only a small portion of his job. As a trusted advisor, Chris provides service to clients as their advocate. He truly is there to make certain that his clients are well protected and in the event of a loss are responded to quickly and treated fairly.
Specialties: While Chris is capable of placing any personal and commercial insurance, he specializes in commercial niche markets where he has knowledge, training, and insight to create specific insurance packages. Some of his specialties include commercial child care centers, small and medium-sized contractors, vacation rental homes, and small to medium-sized wineries and vineyards.
Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses – Client Segmentation.
In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule. What it means is that in many cases 80 percent of your revenue is generated by the top 20 percent of your existing clients. I have been in business for a long time, and I have done the math time and time again and have found that this principle is pretty accurate.
So, does your team know who your top clients are?
Are you on the phone with them often?
Do you they get preferential treatment when they call in?
…or is your team spending all of their time on the bottom 20 percent of your clients that are always complaining about something and constantly have problems paying their bills on time?
If so, then it is time to put our Client Segmentation system in place. I warn you – this is NOT an easy task. It takes a lot of time and effort, preferably done by someone that is highly detail oriented and talented enough to understand the mindset and to go through your entire book of business.
The opportunities are endless. Are you ready to take charge of your agency today? If you would like to learn more strategies that you can immediately unleash in your agency to explode your profits, join us at the BeUnstoppable Bootcamp November 8-10, 2018 in beautiful San Diego, CA! Visit www.beunstoppablebootcamp.com today to reserve your seat before we sell out!
To your massive success,
Mike Stromsoe, Creator of the
Unstoppable Profit Producer Program™
How to Develop Your Own Friction-Free Agency So Every Team Member Can Achieve and Enjoy Their Lives!
Phone calls, emails, faxes, text messages, instant messages, underwriters, marketing reps, client(s) in the office, escrows, deadlines, cert needed – sound familiar? You are not alone.
Some of the frustration and anxiety that surface in any or all of the above tasks is of our own making. Be honest. Remember, all progress starts by telling the truth. It’s ok. Rather than beating yourself up, take action and do something about it, once and for all. We are here to help.
The solution is so easy, it still to this day makes me ill when I think about how easy it was to implement.