top clients – Unstoppable Profit Podcast

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Client segmentation is the topic of this week’s episode. At its core is the Pareto Principle, that 80% of the consequences come from 20% of the causes. In the 45 years of my business journey, the 80/20 rule is always prevalent. Join me as I discuss its effect on your overall customer strategies.

Highlights:

Strategies for identifying your different levels of clients
Eliminate the bottom 20%
Focus on ensuring the top 20% remain your top 20%
Engaging your mid-range 60% to have them become part of your top-level clients

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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No matter what business you’re in, knowing your client base is the key to your success. The more you understand who your top clients are, and more importantly who the ‘ankle biters’ are, the better your chances of growing your business.

Well-nurtured clients positively impact your agency in a variety of ways: they renew their insurance programs and add more lines of business, tell their friends or colleagues about your agency and give you constructive feedback.

In today’s world, positive word-of-mouth referrals have a lot of value and can go a long way toward helping you expand your client base. Most of the positive referrals come from your highest-value, most loyal clients. Like hangs with like… Your AAA clients hang with other AAA prospects. So what are you doing to solidify those relationships?

Neither prices nor range of services can attract and retain clients. What does go a long way toward helping consumers form loyalties is superior customer experience.

In this episode you’ll discover ways to retain your top clients and move them up the ladder to raving fans!

Now go out implement, execute and take massive action!

What more can we do for you?

Mike Stromsoe

The Unstoppable Profit Producer

Call 800-770-9984

[email protected]