In this episode, I am excited to celebrate not just my team but every team out there. Without a motivated and inspired team, none of us would be able to reach the successes we have achieved. Today we are going to talk how we do it here and hopefully inspire you to inspire your team. As Jeff Roy once said to me “We need to light a fire inside of people, not under them”.
Highlights:
Having a vision to lead
Promotional programs that include online and offline
Implementing TOM – Teammate Of the Month based on nominations from their peers and the Agency’s core values
Using the TOM in your recruiting process
Until next time, get out there and make a difference, be unstoppable, and leave no regrets!
Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]
In this episode, we are going to continue the conversation about promotions and marketing. I am excited to have John Mason join us to discuss his experience with growing and selling multiple agencies, the importance of having the right employees, and marketing strategies he has used to lead his agency into its success.
Highlights:
Getting as much back as you give
The purpose of Chenango Brokers
Working on the business not necessarily in the business, having employees that ultimately replace you so you can focus on the bigger things
Online and offline marketing strategies aimed at specific geographical locations
The use of personality marketing
The commercial success of the Beer Drinking Pigs
Marketing yourself. What to do when looking to purchase an agency
About our Guest:
John Mason is a rebel in the American insurance industry. He had every reason to fail: no education, not born with a silver spoon in his mouth, and comes from a poor ramshackle town in the middle of upstate New York. Over the last thirty years, this street-smart entrepreneur has used unique marketing and management ideas to march into New York City and buy five brokerages, expand his brokerage network into 20 states, while relaxing at his home in the Caribbean.
John N. Mason, CIC started Chenango Brokers over 30 years ago and since then he has consulted numerous agencies across the United States and Canada and expanded the business into what it is today.
I am excited to delve into today’s topic on promotions and marketing strategies. It is a topic that I love to teach, share, and implement. I am going to give you some insight and thought-provoking questions to help you think about what you are doing in this ever-important area. Remember if you have not started some of these strategies yet, it is not too late to start.
Highlights:
What types of selling methods are you using, and have you tested?
Unique Selling Propositions
Knowing your retention rates and why clients left
Targeting markets or specific categories of clients
Utilizing client testimonials and success stories
Testing your telemarketing scripts
The lifetime value of a client
Using PR Media
Backing up promotional positioning with articles and reports
Building your email list
Adding an umbrella to quotes
Knowing the top 10 objections of your prospect clients
Until next time, get out there and make a difference, be unstoppable, and leave no regrets!
Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]
