Episode 110: WHY This Agent’s Revenue and Time Off is TRIPLE the National Average

You may remember Russ Castle from back in Episode 11.  Russ is known as the niche authority.  With a successful independent agency, he is back to give us an update on his story and the lessons he has learned over the past few years.


  • Starting his niche marketing with fire sprinkler and extinguisher contractors, which was successful but not overly profitable
  • His move into focusing on the habitational market
  • The 10,000 hour rule to see success
  • Russ’s marketing strategy to generate interest from the proposals sent out which sent him from county to state wide
  • Facing the challenges of getting quotes out quickly in a time that technology was not where it was today
  • Obtaining lists from the right people and investing the time and effort into them
  • Utilizing direct mail to access and maintain clients
  • Building success in a niche with only three employees
  • Writing a book to help others not only in habitational insurance but his knowledge on being a landlord


About Our Guest:

Russ is a third-generation independent broker from Redwood City, CA (Silicon Valley).

Over 30 years ago he started his career and soon discovered that specializing in niches was the future for his agency. He has been growing his brokerage insuring landlords all over CA for almost 20 years.  As

a member of the Unstoppable Profit Producer Platinum Coaching Member since 2016, led by Mike Stromsoe, I frequently collaborate with other agents to continually grow.  Russ contributes this factor as a major part of his success.

Recently Russ was honored by Rough Notes magazine as the Agent of the Month.  In that article he shared this…

“To sum up: I’m living the dream, and I haven’t had to disappoint my children. When my son went to New York to pursue his acting dream, I was there for his performances. My wife and I are empty nesters now. Our two children have grown up, and we can come and go when we want. This business allows for that. Last year, I was out of the office for more than 50 days, part of that spent on my other full-time job of overseeing facilities at Menlo Park’s Church of the Nativity and Nativity Catholic School, including building a new gym. The best part was seeing the kids’ faces when it was done. We also went to Kenya with our Rotary group and installed a computer system in a school on Pate Island and a water treatment plant in the Mara for the Maasai people.”

“My ultimate goal is to be known as someone who helped others achieve more,” Russ concludes.

Russ is living the #UPPlife!





Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 106: The BIG Payday Thanks to Massive Vision

Growing up in the insurance business with a father that started his own company in the basement of the house, Anthea Mumby was able to see the vision for the opportunity of what the business could be like.  A few years out of university, she purchased the brokerage from her parents and continued to build it to the success it is today.  Listen as Anthea and I discuss the importance of having a vision for your business and the strategies behind making it come true.


  • Utilizing your vision in all aspects of your business from training to hiring
  • Creating the buy in within the team to help support and achieve
  • Maintaining high levels of client retention through proactive client communication, having the right fit client and winning awards
  • Solidifying their targeted niche, architects, through books and conferences
  • Doing research to get to know your clients will assist you in finding the best way to market to them
  • The importance of looking at the vision and contemplating it for the future in order to stay focused and keeping the mindset to accomplish it
  • Transitioning to her next achievement, Dream Team Consulting to help others clearly define their own vision


About Our Guest:

My Story – Anthea Mumby

I grew up in a family insurance brokerage.  My Dad left his corporate job and started the business in the basement of our home. My Mom was raising 3 children; I am the oldest and have two younger brothers.  She also helped my Dad with bookkeeping.

When I learned to type in grade 9, I started to work in the business, doing the typing tasks and eventually taking on more responsibility. I told my Dad “you are sitting on a gold mine of opportunity, let’s grow this business!” He agreed, and we were off to the races!

I took my professional licensing as an insurance broker concurrently with my education at the University of Waterloo and successfully passed the examination as well as achieving my honours Bachelor of Arts (English).

With my insurance license achieved, I was now able to start to service clients, and grow the business by selling to new clients. We moved the business out of my parents’ home to leased premises, and started adding staff.

I got married, and three years later had my daughter. I was back to work within a few weeks of having my daughter, set up a nursery in the office and hired a lady to help me take care of my daughter while I continued to work.

A few years later, my husband joined the insurance brokerage, with his focus being life insurance and group benefits while I focussed on general insurance (cars, houses, businesses).

My parents were ready to retire and so I purchased the brokerage from them at fair market value.

Working with family members was incredibly challenging, and I had additional pressures to deal with such as disgruntled staff who attempted to bully me online, demanding suppliers, and the need to provide superior service for our roster of professional clients (we specialized in architects and other design professionals).

Despite these challenges, the business was doing well, especially with respect to our client retention which was well above industry norms.

With my husbands’ input, I created a 3 year Vision for the company, and used it as a powerful tool to achieve the outcomes included in the vision. In doing so, I was aware that things were rapidly shifting in the insurance brokerage world in Canada and that now was the best time to sell the business for the best valuation with best possible terms.

Through extensive personal development, masterminding, coaching, and commitment to my own Vitality, I now work on my own terms, making my health and family my biggest priority, continue to expand my personal growth, build meaningful relationships, and share my expertise with others.

I am thrilled to have started Dream Team Consulting as a consulting firm specializing in family-owned businesses.

I have a deep level of passion for family-owned businesses; you might say I am addicted to their success!  As a natural motivator, I help them by sharing my wisdom, resiliency, and leveraging the over $100k I have invested in my own development and business training.


Mumby Insurance Brokers Inc: https://mumby.com/

Dream Team Consulting: https://www.dreamteamconsulting.ca/



Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 105: 3 Insider Secrets to 230% Yearly Growth


I am excited to have a returning guest on today’s episode, Jesse Parenti.  When Jesse and I recently talked he told me about some numbers that stopped me in my tracks, and I knew I had to have him back on.  Jesse is going to share with us some strategies that he is using to increase his growth substantially.  You are not going to want to miss this one.


  • How Jesse’s first encounter with Mike changed his mindset about the insurance industry
  • Building a business plan around your ideal client
  • Overcoming fear and be willing to be uncomfortable in the process of success
  • Moving from auto and home insurance to find his niche in the food industry, especially in pizza delivery
  • The effects that Covid had on his industry niche and finding his next one in the cannabis industry
  • How anticipated growth over the next year is changing the way they are organized and marketing
  • His top three tips on carving out your own niche


About Our Guest:

As Director of Programs for PCF, Jesse Parenti offers over 15 years of commercial lines risk management, specializing in protecting the Delivery industry and over 4 years in the Cannabis industry nationally. PCF is licensed in all 50 states, managing 2000 + restaurant locations and 350+ cannabis businesses and growing.
Mr. Parenti’ s key client base includes last mile delivery, pizza and food delivery, cannabis cultivators, extractors, manufacturers, delivery and distribution organizations. He helps create custom solutions as a risk advisor using safety, consulting, HR and insurance placement.


You can reach out to Jesse at:

[email protected]


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]