Tag: Ideal Client

Episode 171: How to Have ONLY Great Clients

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In this week’s episode, I’m going to bring you some updated ways of thinking about strategies and everything else concerning a very simple principle, the 80/20 rule.  Based on the Pareto principle, these tactics can help you scale your business while focusing on your ideal client using something we like to call Client Segmentation.

Highlights:

  • Understand the Pareto principle and what it means for your agency.
  • 20% of the customers create 80% of the revenue, so focus on satisfying those customers.
  • Alternatively, the bottom 20% of clients consume possibly as much as 80% of your time.
  • Client Segmentation – Utilizing your data determine who your Triple-A to C clients are so that you know where to focus your time and energy.
  • Understand what makes for an excellent client, an average client, and a client that will end up costing the agency more than they produce income-wise for the agency.
  • “Fire” your C clients, those that are wasting your time and costing you money.
  • A personal insurance Triple A client will have three or more policies, one or fewer claims in the last three years, no late pays, and refers people to your agency
  • Keep building deep, significant, meaningful relationships, all of the time, with everybody on your Triple A list but don’t spend time on your C clients unless you believe they are coachable.

 

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Website: http://unstoppableprofitproducer.com/
Virtual Events: http://www.uppfaststart.com/

Email [email protected]

Podcast: http://unstoppableprofitpodcast.com
Virtual Training: http://uppfaststart.com

In Person Training: http://beunstoppablebootcamp.com

Episode 138: Your Unstoppable Brand with Selah Hirsch

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Brand Strategist, Selah Hirsch knows all about the importance of establishing your brand.  Are you able to talk about what you do, how you do it, and why it matters?  If not, then today’s episode is for you.  If you think you have it all established, then you might just learn something new.

Highlights:

  • Everything in branding has to be highly intentional and strategic in order to shape the beliefs of our customers
  • A brand needs to attract new leads, convert more sales and retain more business.
  • Put yourself in the shoes of your ideal client to learn how to talk to them rather than at them.
  • Three critical questions to ask yourself about your ideal client.
  • Every single person on a team needs to be in step with the ideal client to the agency because that will just help create a team culture that is committed to serving the client
  • A look at a brand differentiator and the three questions to ask yourself
  • You need brand identity however you also need to look at how it can grow and change to have you stand out from your competition
  • Have “Top of Heart Awareness”

Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com

About my Guest:

Selah Hirsch is a brand builder! As a Brand Strategist through her company Express My Brand, Selah specializes in high-impact brand development. Every day she works with brands to strengthen the way they talk about what they do, how they do it, and why it matters.

She brings magnetic energy and vision to help business owners and teams breakthrough the generic and discover their better, bolder brand. Her high-energy presentation style includes powerful stories and hands-on moments, leaving a memorable impression and handles for practical application.

When Selah isn’t building brands, you can find her cheering on her husband Michael in Ironman triathlon races, volunteering at Loveworks Leadership, and chasing her three high-energy kids around.

Email: [email protected]

Social Media: @expressmybrand

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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