Tag: client segmentation

Episode 201: Implementer of the Year Shares Her Secrets with Erin Neill

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Implementing the three P’s, (People, Process and Promotion) in the best ways to continue to grow her agency, create wealth, and have more freedom, won Erin Neill the audience vote for Implementer of the Year. Listen in as Erin shares some of the strategies she used to achieve her goal do writing a million dollars in new business premiums and create processes for her team and clients to access information effectively and efficiently.

Highlights:

  • Developing a Silver, Gold, and VIP client segmentation to determine where to focus.
  • Sending gifts to clients based on their designations in order to encourage referrals.
  • Utilizing a handwritten note to individuals with insurance licenses to draw them into her award-winning agency.
  • Pulling inspiration from Bill Butler, Erin created her own intranet that has become a great source for her team and freed up her time to focus on other things.
  • The benefit of being a member of the platinum coaching and the wealth of information garnered from mastermind members.

About Erin:

“Hi! I’m Erin Neill, the principal agent and owner of Hanby Insurance. I began my career in 1999 at a Nationwide Insurance agency in Garland, Texas. Born and raised in the Dallas area. I am a proud Texan! I have traced my Texas roots back to 1853 when my family first came to the Rockwall area. When I am not in the office I enjoy spending time with my husband, Jeremy Neill, and our two daughters, Charlee and Georgia. We enjoy traveling as a family, Walt Disney World is one of our favorite destinations. I am also passionate about serving the local community. I currently serve on the board of directors for Meals on Wheels Senior Services of Rockwall County and I am a member of Soroptimist International of Rockwall, a women’s organization that is dedicated to improving the life of women and girls throughout the world.”

https://hanbyinsurance.com/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Email [email protected]

Podcast: http://unstoppableprofitpodcast.com

Virtual Training: http://uppfaststart.com

In Person Training: http://beunstoppablebootcamp.com

Episode 171: How to Have ONLY Great Clients

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In this week’s episode, I’m going to bring you some updated ways of thinking about strategies and everything else concerning a very simple principle, the 80/20 rule.  Based on the Pareto principle, these tactics can help you scale your business while focusing on your ideal client using something we like to call Client Segmentation.

Highlights:

  • Understand the Pareto principle and what it means for your agency.
  • 20% of the customers create 80% of the revenue, so focus on satisfying those customers.
  • Alternatively, the bottom 20% of clients consume possibly as much as 80% of your time.
  • Client Segmentation – Utilizing your data determine who your Triple-A to C clients are so that you know where to focus your time and energy.
  • Understand what makes for an excellent client, an average client, and a client that will end up costing the agency more than they produce income-wise for the agency.
  • “Fire” your C clients, those that are wasting your time and costing you money.
  • A personal insurance Triple A client will have three or more policies, one or fewer claims in the last three years, no late pays, and refers people to your agency
  • Keep building deep, significant, meaningful relationships, all of the time, with everybody on your Triple A list but don’t spend time on your C clients unless you believe they are coachable.

 

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Website: http://unstoppableprofitproducer.com/
Virtual Events: http://www.uppfaststart.com/

Email [email protected]

Podcast: http://unstoppableprofitpodcast.com
Virtual Training: http://uppfaststart.com

In Person Training: http://beunstoppablebootcamp.com

Episode 81: The 80/20 Rule Is Always In Effect

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Client segmentation is the topic of this week’s episode.  At its core is the Pareto Principle, that 80% of the consequences come from 20% of the causes.  In the 45 years of my business journey, the 80/20 rule is always prevalent.  Join me as I discuss its effect on your overall customer strategies.

Highlights:

  • Strategies for identifying your different levels of clients
  • Eliminate the bottom 20%
  • Focus on ensuring the top 20% remain your top 20%
  • Engaging your mid-range 60% to have them become part of your top-level clients

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 36 : Ankle Biters Not Allowed

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No matter what business you’re in, knowing your client base is the key to your success.  The more you understand who your top clients are, and more importantly who the ‘ankle biters’ are, the better your chances of growing your business.

Well-nurtured clients positively impact your agency in a variety of ways: they renew their insurance programs and add more lines of business, tell their friends or colleagues about your agency and give you constructive feedback.

In today’s world, positive word-of-mouth referrals have a lot of value and can go a long way toward helping you expand your client base.  Most of the positive referrals come from your highest-value, most loyal clients.  Like hangs with like… Your AAA clients hang with other AAA prospects.  So what are you doing to solidify those relationships?

Neither prices nor range of services can attract and retain clients. What does go a long way toward helping consumers form loyalties is superior customer experience.

In this episode you’ll discover ways to retain your top clients and move them up the ladder to raving fans!

Now go out implement, execute and take massive action!

What more can we do for you?

 

Mike Stromsoe

The Unstoppable Profit Producer

Call 800-770-9984

[email protected]

Episode 14 : Client Segmentation

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Where Is Your Revenue Coming From?

Today I’m discussing something that I find to be one of the most important systems in ANY business, including insurance agency businesses – Client Segmentation.

In the 1800’s a gentleman by the name of Pareto came up with a principle called the 80/20 rule. What it means is that in many cases 80 percent of your revenue is generated by the top 20 percent of your existing clients. I have been in business for a long time, and I have done the math time and time again and have found that this principle is pretty accurate.

  • So, does your team know who your top clients are?
  • Are you on the phone with them often?
  • Do you they get preferential treatment when they call in?

…or is your team spending all of their time on the bottom 20 percent of your clients that are always complaining about something and constantly have problems paying their bills on time?

If so, then it is time to put our Client Segmentation system in place. I warn you – this is NOT an easy task. It takes a lot of time and effort, preferably done by someone that is highly detail oriented and talented enough to understand the mindset and to go through your entire book of business.

The opportunities are endless. Are you ready to take charge of your agency today? If you would like to learn more strategies that you can immediately unleash in your agency to explode your profits, join us at the BeUnstoppable Bootcamp November 8-10, 2018 in beautiful San Diego, CA!  Visit www.beunstoppablebootcamp.com today to reserve your seat before we sell out!

To your massive success,

Mike Stromsoe, Creator of the
Unstoppable Profit Producer Program™

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