Brand – Unstoppable Profit Podcast | Hosted by Mike Stromsoe

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Carey Wallace of Agency Focus LLC is here to talk about how you as an agency owner, can best prepare for the transition of your agency and some of the biggest misconceptions that people have about transitioning the ownership of an agency. Whether you are just starting out or thinking of moving on to a new adventure, Carey will help provide insight so that you understand the true value of your agency and create plans for that future exit.

Highlights:

Not all agencies are created equal. The information you get from other owners may not work for your agency and situation.
What are three keyways that an agency owner can best prepare for the transition of their agency?
Your agency should be able to run without you behind the helm.
Rising interest rates will change what the power is for different buyers
The more predictable your agency is, the more valuable it is.
The biggest influencer of your agency is its performance.

About our Guest:

Over the past 15 years, Carey Wallace has worked with hundreds of independent insurance agencies helping them understand their agency’s value and turn that knowledge into an actionable plan for their future. Carey’s strong background in Finance, passion for small business, and experience in building and leading the first data analytics company solely focused on independent insurance agencies give her a unique perspective to help agency owners thrive.

Carey is a Certified Exit Planning Advisor, CEPA, and provides a variety of business consulting services through the company she founded, Agency Focus, LLC.

https://agency-focus.com/

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Website: http://unstoppableprofitproducer.com/

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Email [email protected]

Podcast: http://unstoppableprofitpodcast.com

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In Person Training: http://beunstoppablebootcamp.com

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Do you understand your brand? Do you know what it is conveying? A brand is more than a logo, it is a message of who you are as company. Selah Hirsch is back in the studio to discuss what a brand is, what it is not and demystify some of the myths that keep you from making the most out of your brand. She is an expert at equipping leaders with the confidence to communicate their value through their brand messaging.

Highlights:

The brand is literally built from the culture of a company to an extension of the customer and client experience and that requires the authenticity of the leader.
Your brand is infused with three things, strategy, psychology, and creativity
Don’t just create a visual guide to your brand but also a verbal one.
Branding is a component of referrals, conversions, and retention. A strong brand will have increased ROI.
Your brand is comprised of three aspects: Brand messaging, Visual brand, and your customer experience.
The best brands that win cater to the unmet needs of their target audience. You will create a tribe of people who will become your raving fans when you’re strategically positioned to serve unmet needs.
When building your brand, get a few of your team around from different departments and different generations so that you are getting different perspectives.

About our Guest:

Selah Hirsch is a brand builder! As a Brand Strategist through her companyExpress My Brand, Selah specializes in high-impact brand development. Every dayshe works with brands to strengthen the way they talk about what they do, howthey do it, and why it matters.

She brings magnetic energy and vision to help business owners and teams breakthrough the generic and discover their better, bolder brand. Her high-energypresentation style includes powerful stories and hands-on moments, leaving amemorable impression and handles for practical application.

When Selah isn’t building brands, you can find her cheering on her husbandMichael in Ironman triathlon races, volunteering at Loveworks Leadership, and chasing her three high-energy kids around.