Tag: Brand Building

Episode 187: Brand Building Myth Busters with Selah Hirsch

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Do you understand your brand? Do you know what it is conveying?  A brand is more than a logo, it is a message of who you are as company.  Selah Hirsch is back in the studio to discuss what a brand is, what it is not and demystify some of the myths that keep you from making the most out of your brand.  She is an expert at equipping leaders with the confidence to communicate their value through their brand messaging.

Highlights:

  • The brand is literally built from the culture of a company to an extension of the customer and client experience and that requires the authenticity of the leader.
  • Your brand is infused with three things, strategy, psychology, and creativity
  • Don’t just create a visual guide to your brand but also a verbal one.
  • Branding is a component of referrals, conversions, and retention. A strong brand will have increased ROI.
  • Your brand is comprised of three aspects: Brand messaging, Visual brand, and your customer experience.
  • The best brands that win cater to the unmet needs of their target audience. You will create a tribe of people who will become your raving fans when you’re strategically positioned to serve unmet needs.
  • When building your brand, get a few of your team around from different departments and different generations so that you are getting different perspectives.

 

About our Guest:

Selah Hirsch is a brand builder! As a Brand Strategist through her companyExpress My Brand, Selah specializes in high-impact brand development. Every dayshe works with brands to strengthen the way they talk about what they do, howthey do it, and why it matters.

She brings magnetic energy and vision to help business owners and teams breakthrough the generic and discover their better, bolder brand. Her high-energypresentation style includes powerful stories and hands-on moments, leaving amemorable impression and handles for practical application.

When Selah isn’t building brands, you can find her cheering on her husbandMichael in Ironman triathlon races, volunteering at Loveworks Leadership, and chasing her three high-energy kids around.

https://expressmybrand.com/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Email [email protected]

Podcast: http://unstoppableprofitpodcast.com

Virtual Training: http://uppfaststart.com

In Person Training: http://beunstoppablebootcamp.com

Episode 156: BOLDER is Better with Selah Hirsch

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The conversation is going to flow in this week’s episode as I am joined once again by the incomparable Selah Hirsch.  Selah brings magnetic energy and vision to help business owners and leaders break out of the generic and build bigger, better, and bolder brands and she has lots to share to help you think about what you are doing with your brand.

With so many gold nuggets being dropped in this episode, you are not going to want to miss her live.  Make sure to grab your seat and hotel room for the Be Unstoppable Bootcamp before they are gone. These “Tickets to paradise will NOT last! Visit http://beunstoppablebootcamp.com now.

 

Key Takeaways:

  • In branding, it is all about strategic decisions and consistent actions that build a standout brand.
  • People are attracted to brands for several reasons, but you must understand why they are attracted to yours.
  • Branding is more than a logo, it is giving people a reason to do business with you.
  • A bold brand is going to do three things; draw in new leads, convert faster, and retain business
  • Take your culture from inside your company and move it outside.
  • Learn how you take that generic blandness and make it impactful and relevant to your target audience.
  • Every person on your team is equally a promoter as they are a protector of your brand.
  • You must be actively engaged in every aspect of the business, from how you answer phones to responding on social media.
  • Ultimately you have to put as much attention to the front as you are to the back end of your customer experience.
  • Build a brand review with your team on a quarterly basis, to keep it fresh in front of you

 

About our Guest:

Selah Hirsch is a brand builder! As a Brand Strategist through her company Express My Brand, Selah specializes in high-impact brand development. Every day she works with brands to strengthen the way they talk about what they do, how they do it, and why it matters.

She brings magnetic energy and vision to help business owners and teams breakthrough the generic and discover their better, bolder brand. Her high-energy presentation style includes powerful stories and hands-on moments, leaving a memorable impression and handles for practical application.

When Selah isn’t building brands, you can find her cheering on her husband Michael in Ironman triathlon races, volunteering at Loveworks Leadership, and chasing her three high-energy kids around.

Email: [email protected]

Social Media: @expressmybrand

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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