Episode 159: Acre of Diamonds

Are you scrabbling around for new clientele or are you taking advantage of the prospects that are already in front of you?  Too often we let slip through our hands the opportunities to expand what we already have.  And today I am going to talk to you about how to go about doing that so that you are cultivating from your acre of diamonds.

Key Takeaways:

  • If you have 800 clients, you have about 80,000 opportunities already within your grasp
  • It is your duty and responsibility to protect everything that people work hard for, so aim for having 3 policies per client. This increases retention drastically.
  • Be proactive instead of reactive. Add additional lines of business on proposals and follow-up.
  • People buy with their hearts, not their minds, so you must emotionally engage with them.
  • Discover your potential clients’ preferred method of communication and use that.
  • Create a new client welcome kit that strategically gets them the right information at the right time as a beloved new client
  • You want to have top-of-mind awareness with your clientele but you also want to have top-of-heart awareness as well.
  • Employee 60% relationship building, 20% insurance information, and 20% fluff into your newsletters
  • Incorporate a referral program to increase your maximum ROI
  • Use tactics that will grab their attention.
  • You will never know how much you can do until you put the maximum effort out there

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 149: Attracting Your Dream Clients

The goal of every agency is to write plans for your ideal dream client, no matter what your niche is.  In this episode, I am going to help you gain the insight and clarity to define what your dream client looks like and how you can reach them.

Highlights:

  • The Art of Disqualification and what that means for you
  • Who are your dream clients and how do you attract them? It starts with the 3 M’s of marketing
  • The first M is Marketplace. What are your demographics, psychographic, and geographics?
  • Uncover the Return of Investment of finding your dream client
  • A look into creating a shortlist of your personal and business dream client and creating a “client avatar”
  • The second M is Message. Discover the 5 trigger words of copy.
  • Learn how to uncover the conversation that needs to happen.
  • The third M is Media. Reaching 100% of the marketplace requires using 100% of the ways available.
  • It takes 20 – 50 touches to engage and get to the point of conversion with a cold prospect.

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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