Episode 157: Nextdoor Ninja with Kim Angeli

With 15+ years of experience as an independent insurance agency entrepreneur, Kim Angeli knows the importance of connection in creating a successful business.   One of the more underutilized methods to do this is Nextdoor, an app for neighborhoods where you can instantly connect with people, businesses, and happenings near your home. Kim walks us through the best ways to use this app to build relationships and success.

Key Takeaways:

  • During the covid lockdown, people moved away from Facebook to Nextdoor as they were able to readily find information about what they needed locally.
  • Nextdoor has experienced significant growth and has added many features on the business pages that can be used to your advantage
  • You have to manage your reputation, so keep Nextdoor up-to-date with your branding, etc
  • Nextdoor allows two business posts a month, an equivalent of $3500 in free marketing
  • The cumulative effect on Nextdoor to get yourself the visibility you need
  • With greater SEO and AI, the more hearts that you can gather from local residents, the greater visibility you garner
  • National sponsors do not get hearts so local businesses are more prevalent on the pages
  • Have at least five hearts before you go and post your advertising or marketing from next door because it doesn’t look professional.
  • Hearts are the keys to the recipe of success for next door.
  • Interact with and appreciate those who gave you recommendations. Interaction is important in order to build those connections.
  • 68% of people will leave you and never do business with you again because they feel unappreciated


About our Guest:

KIM ANGELI, is a unique entrepreneur with a diverse background. Kim is known globally as the creator of The Grateful Box®, Grumpy to Grateful and Nextdoor Business Mastery Programs. She is passionate about teaching business owners how to WOW clients, increase revenue and inspire referrals.  She began her career after graduating from East Carolina University with Campbell Soup Sales, transitioned to technology, helping Sprint bring the first digital mobile phone to the world and her final Corporate America job at Cisco Systems. After finding herself in the “dot com bust” she started her insurance agency from scratch 11 days after 9/11. After 15 years of owning, growing and merging insurance agencies under her practice she sold that practice and took the leap into inspiring grateful living around the world.  Kim has been featured in Business News Daily, Authority Magazine, Reminder Media Stay Paid Podcast and is a sought after keynote speaker on her programs, including An Attitude of Gratitude in the Workplace, How to take a grumpy client to grateful, and giving business owners strategies to WOW clients.  When she is not speaking and teaching, you will find her traveling with her husband, daughter and black lab. She is also an avid boater, reader and spa junkie.  You will also find her hanging out with her Rotary Family around the world serving others.


[email protected]

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 149: Attracting Your Dream Clients

The goal of every agency is to write plans for your ideal dream client, no matter what your niche is.  In this episode, I am going to help you gain the insight and clarity to define what your dream client looks like and how you can reach them.


  • The Art of Disqualification and what that means for you
  • Who are your dream clients and how do you attract them? It starts with the 3 M’s of marketing
  • The first M is Marketplace. What are your demographics, psychographic, and geographics?
  • Uncover the Return of Investment of finding your dream client
  • A look into creating a shortlist of your personal and business dream client and creating a “client avatar”
  • The second M is Message. Discover the 5 trigger words of copy.
  • Learn how to uncover the conversation that needs to happen.
  • The third M is Media. Reaching 100% of the marketplace requires using 100% of the ways available.
  • It takes 20 – 50 touches to engage and get to the point of conversion with a cold prospect.


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 106: The BIG Payday Thanks to Massive Vision

Growing up in the insurance business with a father that started his own company in the basement of the house, Anthea Mumby was able to see the vision for the opportunity of what the business could be like.  A few years out of university, she purchased the brokerage from her parents and continued to build it to the success it is today.  Listen as Anthea and I discuss the importance of having a vision for your business and the strategies behind making it come true.


  • Utilizing your vision in all aspects of your business from training to hiring
  • Creating the buy in within the team to help support and achieve
  • Maintaining high levels of client retention through proactive client communication, having the right fit client and winning awards
  • Solidifying their targeted niche, architects, through books and conferences
  • Doing research to get to know your clients will assist you in finding the best way to market to them
  • The importance of looking at the vision and contemplating it for the future in order to stay focused and keeping the mindset to accomplish it
  • Transitioning to her next achievement, Dream Team Consulting to help others clearly define their own vision


About Our Guest:

My Story – Anthea Mumby

I grew up in a family insurance brokerage.  My Dad left his corporate job and started the business in the basement of our home. My Mom was raising 3 children; I am the oldest and have two younger brothers.  She also helped my Dad with bookkeeping.

When I learned to type in grade 9, I started to work in the business, doing the typing tasks and eventually taking on more responsibility. I told my Dad “you are sitting on a gold mine of opportunity, let’s grow this business!” He agreed, and we were off to the races!

I took my professional licensing as an insurance broker concurrently with my education at the University of Waterloo and successfully passed the examination as well as achieving my honours Bachelor of Arts (English).

With my insurance license achieved, I was now able to start to service clients, and grow the business by selling to new clients. We moved the business out of my parents’ home to leased premises, and started adding staff.

I got married, and three years later had my daughter. I was back to work within a few weeks of having my daughter, set up a nursery in the office and hired a lady to help me take care of my daughter while I continued to work.

A few years later, my husband joined the insurance brokerage, with his focus being life insurance and group benefits while I focussed on general insurance (cars, houses, businesses).

My parents were ready to retire and so I purchased the brokerage from them at fair market value.

Working with family members was incredibly challenging, and I had additional pressures to deal with such as disgruntled staff who attempted to bully me online, demanding suppliers, and the need to provide superior service for our roster of professional clients (we specialized in architects and other design professionals).

Despite these challenges, the business was doing well, especially with respect to our client retention which was well above industry norms.

With my husbands’ input, I created a 3 year Vision for the company, and used it as a powerful tool to achieve the outcomes included in the vision. In doing so, I was aware that things were rapidly shifting in the insurance brokerage world in Canada and that now was the best time to sell the business for the best valuation with best possible terms.

Through extensive personal development, masterminding, coaching, and commitment to my own Vitality, I now work on my own terms, making my health and family my biggest priority, continue to expand my personal growth, build meaningful relationships, and share my expertise with others.

I am thrilled to have started Dream Team Consulting as a consulting firm specializing in family-owned businesses.

I have a deep level of passion for family-owned businesses; you might say I am addicted to their success!  As a natural motivator, I help them by sharing my wisdom, resiliency, and leveraging the over $100k I have invested in my own development and business training.


Mumby Insurance Brokers Inc: https://mumby.com/

Dream Team Consulting: https://www.dreamteamconsulting.ca/



Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 103: Tapatio Reveals All


We are very excited to have today’s guest, UPP’s rock, Andrea Wyatt.  Andrea and I have been working together for the past 11 years and those in our program know that she is an invaluable asset.  In today’s episode, Andrea and I are going to talk about the strategies developed and lessons learned on the way to helping other agencies find the growth they need to lead a life that is on their own terms.


  • The effectiveness of implementing a Non-Pay Cancellation Automation that actually increased the reinstation of clients without having to personally reach out to them each time
  • The implementation of the Lost Souls Campaign, its response success, and the number of clients that reached out wanting to work with us again
  • Utilizing jot forms in order to assist with quotes, sales, and implementing changes to client’s insurance portfolio
  • Increase your connections with clients through the use of video instead of relying on the content copy all the time
  • Solidify your relationships with referral partners, these are great ways to gain introductions to potential new clients
  • A look at the three marketing tips that Andrea has for you: Lists, Data and Automation
  • Ninja Tip: Pre-assembled welcome kits


Links mentioned:




Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 101: 100% of the Marketplace


There is a lot of noise out there when it comes to advertising and attracting clients to your agency.  Today we are going to discuss reaching 100% of the market 100% of the ways. Listen as we explore how to communicate your message and create interest in your agency.



  • Mike’s chance encounter with Michael Hyatt reaffirmed that there is a lot of information out there for people to consume and choose from
  • Choosing which means of communication to use to reach out to clients. HINT – It’s all of them!
  • The importance of being able to track statistics on email campaigns such as open rate
  • Snail mail and follow up go hand in hand
  • Touching base via video, whether a link in an email or text or using YouTube
  • Reaching your base through social media


Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 50 : YOU Are The Trusted Authority

Welcome to episode 50 of the Unstoppable Profit Podcast, this is Mike Stromsoe coming to you live from the living agency laboratory. Today we’re going to be talking about you owning the position as the trusted authority in your customer’s marketplace.

In our referral programs we talk about earning and asking, which is fine, but we must continually deliver value and add and provide clarity, certainty, and simplicity for our customers. It’s not overly complicated, you MUST DELIVER!

Today I want to talk a little bit about you. Yeah you, you have greatness within you, you can do this, but we want you to own the position as the trusted authority in your customer’s marketplace. So how do you do that? If you don’t have something to write with and something to write on, I strongly encourage you to pause right now, get something to write with, get something to write on and let’s get going.

How do you own the position as the trusted authority

in your customer’s marketplace?

No. 1 – What exactly are you selling?

I learned this when I was 13 years old when I was working for my dad in the restaurant business. He said to me one day, “Hey Mike, you’ve only got one thing to sell, one thing that nobody can trump, one thing that nobody can make better than you can. It has absolutely no limits and you are a complete control of it… Son, it’s you!” What are you selling? It’s you, and I need you to be the number one cheerleader, the number one coach, the number one influence in their lives, their business lives at least, and personal lives, why not you? And why not now? For all of your teammates as well, we’ve only got one thing to sell. That’s you. That’s what we’re selling.

No. 2 – Humans connect with Humans

We are in a human relationship. I get the fact that the internet is out there. I get the fact that AI is out there. I get the fact that this massive onslaught of data is out there as well. But ultimately I believe in my heart of hearts, and more than likely for the rest of my time here on earth, there’s going to be a percentage, and 70% of people want that human relationship, maybe more. Based on the millions of people that there are out there in the world, you have unlimited opportunity every single day. So go attract some of it.

Humans connect with humans. They don’t first connect with brands, with companies, with products, with books, with websites, with magazines. They connect with other human beings. You attract humans simply by being human. Be yourself, be you. Be the most incredible version of yourself that you could ever possibly be and get better every single day. Next, make sure that you put a face on your business and your brand. Make sure that you put a face on your business and your brand. So the question is, and we’re not going to go into though a branding conversation today, but what does that brand look like and what does the face look like? It should be different for every organization. You should be uniquely you and who you are.

No. 3 – Your Medium and Your Content

I want you to think about, marketers out there, and sometimes the not so great marketers, that are really connecting with a largest segment of a marketing place, many marketers believe that content matters more than the medium. That’s not necessarily accurate. In my humble opinion, content doesn’t matter more than the medium. I’m not saying the content doesn’t matter. It does matter, but not more than the medium. The medium, or the highway that we’re connecting people with, or the funnel that we’re connecting with people within is what matters most. Then the content follows after that. The ideal or the object that seduces a marketplace, it puts the people and the community together where the buying transaction takes place.

I know that was a big mouthful, so understand that clearly. Okay. We’ve got to connect first. We’ve got to connect that human relationship with the human relationship and then supply the content and everything else that follows after that. Because at the end of the day, my friends, what you’re doing through all of this, you are exercising the fact, proving the fact that you are the authority. You are the authority.

No. 4 – Facts Tell and Stories Sell

Think about all the schooling, all the education, all the years of experience. If you have years of experience, and if you don’t, you’re about to get them. If you will stay strong through all of them. Think about everything that you’ve gone through. There were wins, there were lessons, and don’t forget this. Facts tell and stories sell. Facts tell and stories sell. So through your explaining to people how you’re the authority, tell the story of something that happens. Your clients and your prospects, they’re begging you to take the lead. Take the lead as the authority. People are silently waiting to be led. Take the position as their most trusted advisor for life. Give them mental and emotional comfort that you will be there for them all of the time, in every way and every single day.

We live in a 24/7 world. Don’t lose sight of that. We’ve got to be there for them and there’s lots of ways you can do that without it being you who’s working around the clock. You know my friends, what people want, like I said earlier, they want clarity, they want simplicity and they want certainty. They don’t want a lot. The power of three, they want clarity, they want simplicity, and they want certainty. They want a strong, powerful leader to lead them into managing their insurance program. You’ve got to act like the leader that you have become and you have to help your teammates act like the leaders that they have become as well. Let them know you understand the issues and the problems and all of that, and remind them and prove to them that you have and that you are the solution. They don’t need to look anywhere else.

It’s when we fall short of that, that we sometimes lose clients. I mean, obviously we can’t do anything about people moving out of state, God forbid somebody passes away and that kind of stuff, but the majority, we can, by letting them know that we understand empathy, not sympathy, empathy. Empathize with them, let them know that you understand their problem and that you are the solution. That’s the power of being independent. We work for you, the customer. We’re not beholden to any one company. We’ve got lots of choices to help you with a solution.

No. 5 – How do you distribute your authority?

Well, there’s lots of ways. In fact, the sky’s the limit. You can produce white papers, summaries, blogs, blogs, articles. You can put on seminars. You can do webinars, you can do Zoom segments, you can do radio segments, you can do a podcast. You can do press releases, you can create your own YouTube TV channel. The sky is the limit. Just do it. My greatest encouragement is, choose three or less. The best three ways to reach a particular marketplace. We have done a segment on the client avatar and the client profile summary, which helps you understand the conversation that’s already going on in the mind to that particular marketplace.

The next thing about your authority, it doesn’t even have to be you. Yes, it can be your face in your likeness, but it doesn’t have to be you actually doing it all the time. It doesn’t even have to be a real human. There’s people out there that have visuals, animals, and various other things that represent their business and their brand that are out there. It doesn’t even have to be a human because people connect with things that are sometimes not human. The aforementioned lizard. I mean, think about the empire that’s been built. Not that it’s our favorite competitor, but I mean, think about that for a minute. They’re connected to it. All right, so question for you. Who or what will be the face of your business, your product, your service out to your particular marketplace? Do you know? Do you have that ingrained? Do you have a game plan? Do you have a marketing blueprint for the next 12 months and beyond to make sure that you understand how that face, that connection, is going to be out there?

One of the godfathers of personal development was Napoleon Hill. His position was to begin with a book as a branding, positioning, and promotional tool. A book is a branding, and positioning, and a promotional tool, and it doesn’t have to be 200 pages. I will tell you I’ve had a hand in authoring six books and it’s amazing to me. It’s amazing to me what one little book, when you present it to somebody in a certain relationship building environment, whether it be one on one, a face to face meeting, a trade show and various other forums, if you will, how it just changes your authority instantly, it’s just amazing to me.

I got to, I get to, don’t lose that. Let’s pause for a minute. We don’t have to. We get to, I got to go down and speak to a group of industry professionals last month and they offered to set up a table to be a part of the trade show. I always love to do that because I love to connect one-on-one with people in that particular environment. So I always ship down two or three cases of books, and I just have them there. They’re a tool. They’re a marketing tool. So I have them there and I’ll sign them and all that kind of stuff. It’s amazing to me, I was looking at the booth next to me and there wasn’t anybody at their booth and there was this long line of people at my booth just waiting to get a hold of the copy of the book.

Okay, so you are the expert. All right? Turn your expertise into your marketing advantage and positioning. So what are you going to do to publish yourself now? Remember it’s a marketing tool. It’s not a business. It’s not the core of your business, it’s just a marketing tool. My encouragement though, however, is to build your back-end first. Because at the end of the day, if you put yourself out there to build this incredible authority that you are, it’s going to start to come. So you have to have the back-end built first so that you can handle the onslaught because it will come. Remember, like I said earlier, you must deliver. You must deliver all of the time.

The minute you stop delivering in every way, they’re going to go find somebody else. They don’t need you. They don’t have to do business with you. In today’s world of technology, they can move on a dime and they will. So you better deliver all of the time. Most importantly, don’t write the publication, whether it book, article, blog, vlog, where you’re speaking verbally or otherwise. Don’t write something or talk about something that you want to talk about. Write or speak about the things that the target audience wants to read or hear.  It’s all about them and never about you. It’s all about them and never about you.

In the words of Les Brown, one of my greatest speaking mentors that I’ve learned from, Les Brown said, “You’ve got greatness within you so long as you’re greatness within the marketplace.” You do, you’ve got greatness within you. You have incredible value. You’ve just got to share your greatness in the marketplace. Remember, you’re not the hero, you are the solution, you are the authority. Share your authority with the marketplace in a way that speaks to them. It’s not about you, it’s all about them. My friends, we want you to own the position as the trusted authority in your consumer marketplace. You must continually deliver value and add and provide clarity, certainty, and simplicity for your customers and my friends, everything that you would ever want hope for will be yours. My friends, I’ve been doing this for over three decades and simply implementing, executing, and taking action on these strategies has changed my life and it’s changed the life of our family generationally, and it can happen for you.

If there’s anything more that we can do for you, please let us know. Just go to www.unstoppableprofitproducer.com.

If you want to change your life in a faster way, go to www.beunstoppablebootcamp.com.  Sign up, come to our Live 3-Day BeUnstoppable Bootcamp in sunny San Diego, California! It will change your life forever. I personally guarantee it and if it doesn’t, you have no risk. We have a hundred percent, complete satisfaction guarantee. Just tell us, we’ll refund all your money and we’ll part friends. It’s really that simple.

I hope this helped you today. Remember, continually deliver value and provide clarity, certainty, and simplicity for your customers and for your marketplace and it will all be yours.

Get out there and make a difference, be unstoppable, and leave no regrets. I’ll see you on the next episode!



Mike Stromsoe

The Unstoppable Profit Producer

Phone: 800-770-9984

Episode 12 : Monthly Newsletter

The Conversation Going On About YOUR Agency

If someone asked YOUR client about YOUR agency in a grocery store, how would that conversation go? Would there be much of a conversation? Is there any type of ongoing dialogue with YOUR client except when you want/need more money from them?

What is your very best method of consistent communication with your clients, friend, prospects, and emergency contacts? In our Living Agency Laboratory, it’s HANDS-DOWN our agency newsletter. It is the most talked about, generates the most referrals and gains us tremendous credibility in the eyes of all who read and talk about our agency.

I received a call recently from a client who shared a story where they were at a charitable fundraiser, talking with someone about insurance. The other party mentioned that they were insured with Stromsoe Insurance Agency, that one of the things they LOVED about the relationship with the agency is the newsletter. The “other party” actually said “it almost seems like Stromsoe Insurance Agency is too good to be true, they are over the top” .

Just a few of the MEGA benefits of a newsletter :

• More referrals
• Grow your existing client base
• Increase retention, adding more instant profit to your bottom line for up to 10 years or more!
• Get your company partners to help you with the cost

Episode 9 : Double Your ROI

Double Your ROI (Return On Investment) In What You’re Already Doing

Most of you are already utilizing platforms like social media, referral programs and reviews to engage your customers, but what are you doing after that initial engagement…

This is where you will find the opportunities to go the extra mile and completely WOW (With Out Words) your clients, prospects and communities!