Episode 75: The Five Disciplines of Being a Social Media Authority

Daniel Seong has been in the insurance agency for 12 years, moving into it from doing mortgages.  He discovered that he loved the work with little regrets.   Daniel joins us today to discuss how he uses social media to enhance his engagement with the community.

Highlights:

  • The culture of winning and caring
  • The law of reciprocity – treat everybody the right way
  • Taking a dip into social media starting with Yelp and how that grew to further engagement on social media
  • Being consistent with your posting
  • The importance of branding on social media
  • Handling policy cancellations with love
  • Responding to posts in minutes not days
  • Incentives for team members in earning positive reviews and testimonials
  • Be consistent in your engagement with clients, always go that extra step

 

About Our Guest:

Daniel Seong was born in South Korea in 1979 and moved to Burbank, Ca in 1984.  He grew up with two older sisters and a younger brother.  After a week of graduating high school he was on “the bus” to bootcamp.  He served in the Marine Corps with an Honorable Discharge in 2002.  He now lives in Irvine, CA with his beautiful wife Christina of 16 years and has 4 amazing daughters (Nicole, Natalie, Leah & Lauren) & son (Nathan).

Daniel is a firm believer in “the harder you work, the luckier you get”.

Daniel founded Great Park Insurance from his bedroom desk working 2-day jobs, plus a graveyard shift to support his family.  At one point, having only $200 to his name with 4 kids, he decided to plant his flag in the industry and make it happen!  No excuses! 

“Being on welfare and having to send my wife to the grocery store with food stamps made me work harder than I ever could have imagined.” – Daniel Seong

 “I took 7 days off my first 5 years in the business and five of them were for Christmas.” – Daniel Seong

Great Park Insurance is currently licensed in 8 States (Arizona, California, Colorado, New Jersey, Nevada, Oregon, Texas, Washington) and The Team speaks 8 languages (English, Cantonese/Mandarin, Turkish, Spanish, Korean, Romanian, Hindi, Greek).

Daniel is living his dream life by being able to come out to the office every day to inspire, lead and develop his team members.  Recently, he was featured in “The Last Agent Standing Volume 5” as Great Park Insurance has become Yelp’s highest rated insurance agency in the country.

“Consistency will always be greater than talent.” – Daniel Seong

He enjoys creating memories with his loved ones, one-on-one dates with his kids and getting old together with Christina.  All his kids want 4 kids of their own so a simple family dinner will consist of 32 people.  This is Daniel’s ultimate dream.

“What a life I get to live.” – Daniel Seong

 

SOCIAL MEDIA LINKS

Facebook: https://www.facebook.com/daniel.seong/

Facebook Agency: https://www.facebook.com/greatparkinsurance

Instagram: https://www.instagram.com/great_park_insurance/

Agency: https://www.greatparkinsurance.com/

Yelp: https://www.yelp.com/biz/great-park-insurance-irvine

LinkedIn: https://www.linkedin.com/in/daniel-seong-787b2b64/

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]