Episode 129: Implementer of the Year – Finalist Interview #1

In its fourth year at the BeUnstoppable Bootcamp, the Implementer Of The Year contest has become a “can’t miss” learning experience. There are three IOTY finalists. In this episode, I interview IOTY finalist Bill Butler.

Make sure to join me for the next two episodes as I will be interviewing the other finalists.



  • How the evolution of becoming a great agency has impacted him both personally, professionally, and his team as a whole
  • The difference that having a clear vision has had for him and his team
  • A quick overview of the strategies that Bill has implemented in relation to the people, processes, and promotion tenants
  • The importance of coaching in order to keep improving ourselves and our businesses
  • Reflect on your accomplishments in order to understand where you were and where you are now
  • The effect that having high-capacity people on the team


About the Finalist:

Bill Butler

Butler & Associates Insurance Agency

Apple Valley MN

Bill was born in Milwaukee Wisconsin in 1975 and is the only child of Dan and Linda Butler.  He moved with his family to Minnesota in 1986 and is now married to his wife Shannon and they live in Burnsville.

Bill enlisted into the MN Army National Guard in 1993 as a junior in high school.  In his almost 13-year career in the Military he served in various units in MN and with the Active-Duty Army with the 101st Airborne Division as a Scout Sniper and with the Pathfinder Company.  He graduated from US. Army Ranger School with class 02-00.

In 2004 Bill transitioned from the Military to his family’s insurance agency in Apple Valley Minnesota his parents founded in 2002.  Since becoming part of the family business, Bill has gained experience in all areas of independent agency operations. He has over seventeen years of experience in the insurance industry and has attained the following designations, Certified Insurance Counselor, Certified Insurance Service Representative and Certified Workers Compensation Advisor.  By leading his team and implementing his vision for the future, Butler & Associates was named Rough Notes Agency of the Month July 2019.

Bill is active in his local community as the Club Secretary for the Rotary Club of Apple Valley MN, Foundation Secretary for their Apple Valley Rotary Scholarship Fund and is passionate about giving back to others locally and globally through Rotary Projects and Grants.  He has been a long-time member of the MN Independent Agents and Brokers and was named Young Agent of the Year in 2012 and currently sits on the MN Big I Legislative Committee.

He joined the UPP Coaching program in 2015 after attending the fall UPP Boot Camp in 2014.  Bill has worked hard taking action and putting in place People Processes & Promotions as outlined by Mike and in doing so was named the inaugural UPP Implementer of the year in 2018 by his peers.

Leading his team, protecting his clients and working to build a “great” agency is what drives Bill to take action every day.



Until next time, get out there and make a difference, be unstoppable, and leave no regrets!


Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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