Tag: Strategic Planning

Episode 138: Your Unstoppable Brand with Selah Hirsch

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Brand Strategist, Selah Hirsch knows all about the importance of establishing your brand.  Are you able to talk about what you do, how you do it, and why it matters?  If not, then today’s episode is for you.  If you think you have it all established, then you might just learn something new.

Highlights:

  • Everything in branding has to be highly intentional and strategic in order to shape the beliefs of our customers
  • A brand needs to attract new leads, convert more sales and retain more business.
  • Put yourself in the shoes of your ideal client to learn how to talk to them rather than at them.
  • Three critical questions to ask yourself about your ideal client.
  • Every single person on a team needs to be in step with the ideal client to the agency because that will just help create a team culture that is committed to serving the client
  • A look at a brand differentiator and the three questions to ask yourself
  • You need brand identity however you also need to look at how it can grow and change to have you stand out from your competition
  • Have “Top of Heart Awareness”

Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com

About my Guest:

Selah Hirsch is a brand builder! As a Brand Strategist through her company Express My Brand, Selah specializes in high-impact brand development. Every day she works with brands to strengthen the way they talk about what they do, how they do it, and why it matters.

She brings magnetic energy and vision to help business owners and teams breakthrough the generic and discover their better, bolder brand. Her high-energy presentation style includes powerful stories and hands-on moments, leaving a memorable impression and handles for practical application.

When Selah isn’t building brands, you can find her cheering on her husband Michael in Ironman triathlon races, volunteering at Loveworks Leadership, and chasing her three high-energy kids around.

Email: [email protected]

Social Media: @expressmybrand

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 137: How to Get Everything You Want

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What is in store for your future? The best way to determine your future is to start with your goals. In this episode, I talk about the actions you can take to help you get everything you want in the future, faster.

Highlights:

  • Thinking about your goals is not enough. Making them concrete, written down, changes your mindset on getting them accomplished.
  • The four steps you need to do to achieve your goals.
  • Look at the smartest decision you made, the most caring service you performed, and the biggest risk that you took.
  • The different realms to look at in order to set goals for a successful business
  • Have an accountability partner that helps keep you on track
  • Set B-HAGs. Your Big Hairy Audacious Goals
  • The four things you need to lead a successful life, career, and/or business

 

Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

Episode 136: The Agency Battlefield with Joel McKinley

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After multiple requests, we have returning guest, Joel McKinley, on the show.   Joel is here to talk about strategic thinking, his Army Ranger background, and how it relates to the business operations of the world, more specifically, the independent insurance agency business operations.

Highlights:

  • It is not enough to plan the goal, but you must plan for the changes that achieving it will bring
  • If you want to see yourself get to the next level, you have to keep investing in yourself, train with the ones that you want to emulate.
  • Creating a clear vision of where you want to be, where you want your business to be.
  • Surround yourself with the five right people that are going to support you in that vision
  • Utilizing the SWOT analysis to create a successful business
  • Always inspect what you expect. If you are not, how do you know it is going to work right for you?

 

Resources Mentioned

Sign up for virtual training at http://uppfaststart.com

Become Unstoppable: http://beunstoppablebootcamp.com

 

About My Guest:

Joel McKinley

Joel was born in Colorado and spent his early youth there, but when you’re raised in a military family you get to claim everywhere as “home”. Joining the army (he knew he would at age 11) to serve as an infantryman after graduating high school, Joel has deployed and served in Iraq, Afghanistan, Kuwait, and Kosovo and is grateful for the opportunity to serve his country. One of the highlights of Joel’s military career was the achievement of Army Ranger. Joel retired from the military after 20 years in 2018 and now gets to use those superhero powers on being a dad to his two super cool kids. Joel dove in headfirst as part of the UPP team to also share his superhero powers with the Unstoppable Agents Nation to continue to serve others and help agency entrepreneurs grow their business, create wealth and have more freedom.

FUN FACTS

  • Loves Star Wars and is comfortable with his inner nerd
  • Woodworking is his passion hobby
  • Loves to build, create, and take things apart (sometimes they go back together and actually work)
  • Won Regional Top Seller of Cub Scouts popcorn at 8 years old (#3 Nationally)
  • Legitimate fear of sharks and will not go in the ocean
  • Lived in Germany for 8 years
  • Was choked unconscious by UFC legend Royce Gracie

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

 

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984
Email [email protected]

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